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#6 ACCESS IS THE NEW Fjord trends 2013

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#6 ACCESS IS THE NEW OWNERSHIP What does it mean to own something in the digital age? Are you in the selling or the access business? Companies FJORD SUGGESTS could design clear access models, like rental, trading, and leasing, and make ownership a standard “upgrade” across categories. What areas of peer-to-peer exchange could you have permission to mediate, facilitate or add value to? Include a variety of status-boosting elements in ‘access’ services. For example one-click experience capture for outdoors adventurers, easy experience sharing through social media networks, and ‘insight’ sharing for those who prefer to project their intellectual adventures. Create an “API for commerce” by atomizing your catalogue or offering. This could allow third parties to distribute your content. There are lots of opportunities for new business models in publishing. For example, if a customer buys a physical book, why shouldnt they be able to take a few chapters along on a smartphone or tablet when they travel? Slide 26 © Fjord 2012 | Confidential

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