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AN INTRODUCTIONAt Fjord we work Fjord trends 2013

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AN INTRODUCTIONAt Fjord we work across multiple domains that are As usual, the trends point at some recurringgoing through major transitions – and the work themes: for 2013 the following weave their way inalways involves an element of “new.” A new and out of our forecasts:platform or technology, a new business That mobile is still changing everything – ifproposition, or new target users. We work at the anything faster, and now including new ways offront edge of mainstream, where innovation meets working.mass-market appeal. The constant presence of That personalisation will be a hot topic for success.“new” in our work feeds our curiosity, and makes That data and the success of new systems areexploration a necessity. tightly bound together.So we constantly think about what tomorrow willbring. At the end of the year we ask teams at And as ever – for truly great service design - people come first.Fjord to offer their predictions on the major trendsthat will impact businesses and society in the year We hope you find our 2013 trends interesting,to come. We know that trends can both inspire provocative, inspiring, and importantly, actionable.and worry those responsible for shaping the next If you want to delve deeper into our thoughts onwave of products and services. So weve also tried what you should be doing to stay ahead of theto give some clear advice that will help both curve, please reach out for a customizeddesigners and business leaders understand how to presentation by Fjord on the trends that will haveinterpret the opportunities that lie ahead. the most impact on your business.Slide 2 © Fjord 2012 | Confidential

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