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#4 KEEP IT SIMPLE STUPID Fjord trends 2013

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#4 KEEP IT SIMPLE STUPID Good old-fashioned K.I.S.S. principles make a comeback Focus on what can be removed rather than what could FJORD SUGGESTS be added. Make sure every single feature, element, and interface drives real value for the user. Be ruthless about prioritization. Bravely go to the pain threshold that separates “extremely simple” from “plain dumb”. Use mobile as a primary tool to drive simplicity across products and services. Apply the principles of simplicity internally: how could your teams, your structure, be leaner and more effective? Take action to simplify internal communication and ways of working, and this will enable you to reflect that simplicity outward as well. Slide 18 © Fjord 2012 | Confidential

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