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#3 DAWN OF THE PERSONAL Fjord trends 2013

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#3 DAWN OF THE PERSONAL ECOSYSTEM Connected objects start to take their place – right by your side Designers need to increasingly focus on designing for FJORD SUGGESTS the glance. Service-based businesses can help users tie together elements of their object ecosystem to extract further value. Interactions should be segmented into things that are best done and seen on small dedicated devices, and things best done on the smartphone that they inevitably will connect to. Objects that fit naturally into people’s lives will be the big winners in this wave, if they can be simple and appealing while adapting to users’ habits and priorities. Slide 14 © Fjord 2012 | Confidential

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