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The transformation of reading - Fjord's txtr case study 15/02/2010


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The transformation of reading - Fjord's txtr case study 15/02/2010

  1. 1. The transformation of reading<br />A txtr case study 15/02/2010 <br />
  2. 2. Easy, portable, engrossing interface<br />
  3. 3. But hard to manage and carry…<br />bulky….<br />Talk about books as a great user interface for mobility but highlight its drawbacks:- heavy-two hand operated - bulky- not connected- require light to read- primarely linear.- Non searchable-Noisy to use<br />
  4. 4. Amazon transformed the experience<br />The Kindle holds 1500 books from a 400,000 strong catalogue<br />
  5. 5. eBook Sales forecast <br />(worldwide)<br />∼ 9bn USD<br />323m USD<br />
  6. 6. Jeff Bezos, Amazon CEO and founder “What's dangerous, is not to evolve.”<br />
  7. 7. Ian Freed, Kindle VP, <br />believes that the success of Kindle heralds the end for printed books<br />“The only question is does it take three years, five years or 20 years?”<br />
  8. 8. eReader features<br />Formats: <br />Works with <br />office <br />Storage <br />64 GB <br />Book sharing<br />between <br />devices on same <br />account <br />Input: <br />Stylus + virtual <br />Keyboard <br />Screen size <br />6 inches<br />Battery life<br />10 days<br />
  9. 9. Getting connected<br />
  10. 10. The way we consume digital media<br />has changed our behaviors <br />This has radically altered the mapping industry<br />This new way of using maps is a very different process and experience<br />
  11. 11. How we use and interact with music<br />has changed irreversibly<br />Services and products have united to change this medium forever<br />This has radically disrupted the music industry.<br />
  12. 12. So how, will this change books<br />and reading?<br />
  13. 13. Different devices will create a plethora of different functions and experiences<br />
  14. 14. The bookstores will go to the people.<br />
  15. 15. The ease and ability of selecting and saving elements of books<br />will change how we learn.<br />
  16. 16. Digitally sharing books could change how we work and <br />socially engage.<br />
  17. 17. The media landscape is changing<br />Books, Newspapers and Magazines are being digitised<br />These sources can then be stored in the cloud<br />
  18. 18. Devices accessing the cloud<br />This media can then be read from the cloud across multiple devices<br />
  19. 19. Sharing through the network<br />Throughout<br />the network<br />Digital sharing is easy<br />
  20. 20. eBook App - UI iPhone<br />
  21. 21. eBook App UI - Android<br />
  22. 22. The iPad will transform magazines<br />
  23. 23. So how will this evolve?<br />
  24. 24. For information on the topic of<br />media in the future <br />Please contact <br />Christian Lindholm<br /> <br />