“This is the best and most actionable of the 2016 trend reports out today. The 'Digital Health
Innovator's Mini-Handbook' gives my professional New Year's resolutions greater focus,
especially through the lens of the Quadruple Aim that needs to drive digital health going
forward. We're all here to improve patients' lives, and this mini-handbook provides a clear
framework and educational pathway to structure and prioritize what I can do to make a
difference. With this guide, individual executives can chart their own course and make a bigger
impact on both patient outcomes and provider quality-of-life in 2016 and beyond.”
-Croom Lawrence, Digital Leader & Client Partner, Merkle Health
“I found the mini-handbook to be a tremendously helpful resource in terms of improving
understanding some of the issues supporting the need to keep pace with, participate in and even
lead digital health innovation. It will be interesting to observe and assess outcomes over the next
-Joanne Thomas, PhD, LPC, President and CEO, Central Illinois Agency on Aging, Inc.
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Access the PDF of this publication by visiting the Digital Health Maven
Project’s Website. In addition to downloading this valuable resource
you’ll receive additional free innovation tools, news and insights and
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Over the past ﬁve years, digital health has exploded into prominence. Billions are
being invested in this sector and individuals, organizations and others are working
hard to develop new solutions for the most difficult problems in global health.
As a nearly 20-year health industry veteran, I’ve played a role in digital health’s
evolution and witnessed many issues that have blocked progress, caused frustration
and stiﬂed growth. (Learn about me by clicking here.) But, because digital health is
still a very new ﬁeld, there are few publications that people can use to proactively
identify innovation-related issues, quickly locate educational resources and much
more. I developed this mini-handbook to satisfy this unmet need.
This publication is part of the Digital Health Maven Project, a global initiative I
launched in 2014. The project is designed to provide medical professionals,
executives, entrepreneurs and others like you with knowledge, skills, and tools that
will help you innovate successfully using digital technologies. Learn more about the
project by clicking here.
As you read this publication, I’m sure you’ll think of issues I haven’t addressed or
resources I’ve failed to mention. That’s okay. I plan to update this mini-handbook
annually with new tools, insights and resources. If you have suggestions about what
should be included in future editions, please get in touch.
The most important thing you can do with this mini-handbook is take action
on what you learn and share this resource with others. To your success!
Hint: Click this icon
throughout the mini-
handbook to access
resources and tools online.
In Part I of this mini-handbook you’ll learn how to deﬁne digital health
and why it’s important. We’ll also cover digital health’s past and future —
from growing investor interest in this sector to how it will have a major
global impact over the next 10 years.
“The scientiﬁc man does not aim at an immediate result.
He does not expect that his advanced ideas will be readily
taken up. His work is like that of the planter — for the
future. His duty is to lay the foundation for those who
are to come, and point the way.”
“The digital world has been in a separate orbit
from our medical cocoon, and it's time the
boundaries be taken down.”
Since about 2010, many have begun to use the term digital health to refer to how a range of computing and data
technologies and devices are being used to track, improve, support and modify health. Key digital health tools
include mobile, social media, genomics, data analytics, sensors, wearables and the Web.
In Wikipedia, digital health is
deﬁned as: “the convergence of
the digital and genomic
revolutions with health,
healthcare, living, and society.
Digital health is empowering
people to better track, manage,
and improve their own and
their family’s health, live better,
more productive lives, and
improve society. It’s also
helping to reduce inefficiencies
in healthcare delivery, improve
access, reduce costs, increase
quality, and make medicine
more personalized and
precise.” - Click Here to View
Visions of Digital Health
Medicine 2064, Daniel Kraft, MD
Deﬁning Digital Health, Paul Sonnier
Over the last several years, people, businesses, organizations and governments in
Europe, the Americas and Asia have begun to invest human and ﬁnancial resources
into spurring digital health innovation. Here are just a few of the countries that are
making major strides in digital health.
For many years, innovators in
developing countries have
been experimenting with
digital technologies —
especially mobile — in
unique ways. Fewer
translates into opportunity as
innovators are able to deploy
digital tools quickly to solve
local and national health
problems in India,
Southeast Asia and
other regions of the world.
See the Deloitte report,
“Connected health: How
digital technology is
transforming health and
social care” to learn more.
Click here for a listing of online resources you can use to
learn more about digital health’s global evolution.
Click Here to Register Today
Enjoying This Mini-Handbook?
You'll Love Our New Seminar
“There is no force so powerful as an
idea whose time has come.”
“There are two great days in a person's life — the day
we are born and the day we discover why.”
Digital health technologies will ultimately be judged on whether they lead to signiﬁcant improvements in global
health while ensuring both consumers and clinicians beneﬁt in ways that are aligned with the “quadruple aim,” which
is outlined below.
Drs. Thomas Bodenheimer and Christine Sinsky introduced the
concept of the quadruple aim in a 2014 essay published in the
Annals of Family Medicine. This was due to their observation that
provider burnout and intense dissatisfaction may lead to lower
patient satisfaction, reduced health outcomes and higher costs. They
suggest that improving the “work life of health care providers” could
help solve this problem. Click here to read this important essay.
Over the past few years, a number of books have appeared that provide an overview
of the evolving world of digital health and its current and potential impact. Below
are some of the most well-known books that will help you understand the beneﬁts
and drawbacks of the digital health revolution.
The Digital Doctor
The Guide to the Future of Medicine
The Patient Will See You Now
Where Does it Hurt?
“ePatient 2015” explains
how digital technologies,
history, legislation, and
culture are combining to
rapidly transform health.
Click the image below to
learn more about the
trends covered in the book.
Fard Johnmar, Rohit Bhargava
“The Digital Doctor”
at the dawn of its
computer age and
technology has been
helpful or harmful.
“The Patient Will See You
Now” shows how
technology can aid
medicine and improve
health experiences and
The “Future of Medicine”
looks at key
technological trends that
are shaping health.
“Where Does it Hurt?” focuses
on how innovation can disrupt
the status quo in health and
give patients more control and
better care experiences.
“I like the dreams of the future better
than the history of the past.”
“History never looks like history when
you are living through it.”
John W. Gardner
Although they use different data collection and analysis methodologies, both Rock Health and StartUp Health have
published data indicating that digital health ﬁrms are receiving signiﬁcant investor attention. Total funds raised by
ﬁrms increased between 2010 and 2014. Although total funding was ﬂat (or declined) year-to-year, in 2015 a
number of digital health companies such as Fitbit entered the public markets, raising $1.4 billion in ﬁve IPOs,
according to Rock Health.
>StartUp Health: Insights Report: 2015 Year End - Click Here to View
>Rock Health: Digital Health Funding: 2015 Year in Review - Click Here to View
2010 2011 2012 2013 2014 2015
$1.1B $1.9B $2.4B $3.0B
$1.5B $2.0B $4.3B $4.5B
“After a year-long analysis of research, market events, innovation activity and other indicators contained in our growing
archive of more than 500,000 data points, I’ve come to recognize that a shift has occurred in how digital health is viewed.
People are focusing less on the possible and more on the probable in digital health. I call this new era the Age of
Implementation. This will be characterized by organizations asking (and seeking to answer) a basic question: What’s the
best way to implement digital solutions so that they truly have an impact on the quadruple aim: improved health outcomes,
lower costs, better patient experiences and clinician satisfaction?”
Learn more about the
Age of Implementation and
digital health’s past, present
and future by attending our
and Succeeding in
Digital Health's New Age.”
Click here to register.
events in the United
States, Europe, Asia
and other regions
focusing on health
Each year, thousands of people from around the
world attend these major annual events to be
exposed to the latest innovations in digital health.
Here are a few to consider attending in 2016 or in
CES has become a
global showcase for
HIMSS is a major
X focuses on
their impact on
health — especially
innovations in a
range of industries,
and has had a major
focus on health (in
demos and talks
digital future from a
For information about other global digital health
events, please click here.
A growing array of experts, journalists and others are providing insightful coverage of the global digital health
landscape. Here are some well worth visiting and following.
• MobiHealth News: Click Here to Read
• HIT Consultant: Click Here to Read
• KQED Future of You: Click Here to Read
• Wareable: Click Here to Read
• WT VOX: Click Here to Read
• MIT Technology Review: Click Here to Read
• The Tech Tonics Podcast: Click Here to Listen
• StartUp Health NOW: Click Here to View
• The Doctor Weighs In: Click Here to View
• Healthcare Tech Talk: Click Here to Listen
• The Medical Futurist: Click Here to View
• Relentless Health Value: Click Here to Listen
Part of the Digital Health Maven Project, leaders from ﬁrms like Roche, the American Medical Association and
Johnson & Johnson rely on DigiHealth Informer’s daily intelligence brieﬁngs, growing database of more than
.5 million data points and other resources to stay informed and ahead. Click here to learn more.
In Part II of this mini-handbook you’ll learn about two frameworks that can
help accelerate individual and organizational digital innovation. You’ll also
beneﬁt from ﬁve essays that provide deep digital health strategy — from the
beneﬁts of stealing great ideas to how poor communication kills innovation.
“High achievement always takes place in the
framework of high expectation.”
“Language is not simply a reporting device for
experience but a deﬁning framework for it.”
“Over the last 10 years, I’ve encountered (and worked with) executives,
medical professionals, entrepreneurs and others who recognize the
need to think and act in innovative ways, but don’t know the best way
to proceed. In addition, leaders at many organizations are seeking to
improve individuals’ and teams’ ability to ﬁnd, recognize and
implement innovative digital solutions. But, they are struggling to
meet this objective.
To help, I developed the Digital Health Maven Growth System. It is
informed by years of research into why top-performing individuals
succeed where others fail. The system is designed to help people
excel by learning and practicing the habits of what I call digital health
mavens. These are:
• Cultivate curiosity
• Pursue insights about digital health
• Put humans (customers, patients) ﬁrst
• Embrace ﬂexibility (willingness to change direction)
• Practice bravery (by running toward, rather than away
from, innovation and novelty)
Since 2014, outputs informed by the system have helped innovators,
leaders, executives and entrepreneurs from around the world.” -Fard
The free “Guide to
Embracing Your Inner
Digital Health Maven” is a
must-have resource that
will help you learn and
apply the growth system.
Click here to learn more.
“There are two pressing questions that must be answered by innovators inside and outside of organizations about
implementing digital health solutions:
• For organizations: Do we have the capacity to understand, develop and execute these innovations?
• For startups, health tech ﬁrms and others: Which potential clients/partners are most suited to
comprehend and utilize the innovations we are developing?
To help answer these questions, I developed an industry-ﬁrst maturity framework called the Digital Health
Innovation Integration Curve. It takes into account four fundamental forces that impact digital health innovation in
order to provide an easy-to-understand and communicate assessment of innovation readiness and other factors.”
Did you know that you can evaluate
your (or your partners’/clients’)
digital health innovation maturity in
about 5-10 minutes?
Participate in the State of
Digital Health Innovation
2016 study. After completing an
online survey you’ll receive a 7+
page report with actionable insights
and more. Click here to get started.
“Success doesn't necessarily come from breakthrough innovation but from
ﬂawless execution. A great strategy alone won't win a game or a battle; the
win comes from basic blocking and tackling.”
“The biggest risk is not taking any risk ... In a world that changing really quickly,
the only strategy that is guaranteed to fail is not taking risks.”
“The following pages feature a series of essays I developed in early 2016
providing insights and guidance about critical digital health innovation-
related issues. They’ve received great reviews so I’ve included them in this
handbook in the hopes that you’ll ﬁnd them useful as well.” -Fard
“The hype surrounding digital health
far outstrips its actual impact.”
This is a common complaint of
physicians, executives and others
about technologies such as
wearables and mobile.
Yet, slowly but surely, as innovators
around the world are coming up
with creative ways to use these
digital tools, they having a big
impact on health — and even saving
Take the example of infant
mortality. It is estimated that more
than 1 million babies die from
premature birth each year — many
in the developing world. In some
cases, these deaths are caused by a
simple lack of information. People —
especially those living in remote
locations — don’t have access to the
type of content and data that can
help them make better decisions
and improve care.
Fortunately, there are many
innovators around the world using
mobile, wearables and other
technologies to solve the
information problem contributing to
infant mortality. Here are two.
Using Mobile to Identify At-Risk
Researchers at the University of
Nottingham are combining mobile
with Big Data to prevent deaths due
to low birth weight. They have
developed a mobile app that uses
the device’s camera to take pictures
of babies’ faces, feet and ears. This
information is automatically
uploaded to a growing database and
analyzed to identify at-risk babies.
Village elders and midwives can use
this mobile app to make the critical
decision about whether they can
simply provide nutritional advice to
new mothers, or need to
recommend a visit to a hospital —
which can be hundreds of miles
away — to seek treatment for their
A Smart Necklace Provides Vital
Infant Immunization Data
Khushi Baby was one of two winners
of the UNICEF Wearables for Good
Challenge, which was launched in
Developed by innovators at Yale, the
Khushi Baby necklace stores
electronic health data, including
critical immunization information for
The device uses Near Field
Communication technology to send
and receive information via mobile
devices. Healthcare workers
operating in remote locations can
scan the necklace using a mobile
device and send and receive critical
vaccination data without having to
access a central database.
Obviously, this concept can be
expanded to provide an inexpensive
and reliable method of storing and
sending critical health and medical
data in other areas of health and
could become a vital tool for health
professionals operating in remote
Focused on Innovation?
Understanding the Work of Digital
Health Trailblazers is Vital
Time and time again in my career
I’ve witnessed the power of
exposing innovators, executives,
medical professionals and others to
new ideas and concepts in digital
health. I’ve seen them use this
information to transform their
thinking, make new connections and
solve difficult problems.
This is why I regularly share stories
like the ones outlined above in my
masterclasses, essays, lectures and
It’s important to constantly seek
opportunities to learn from the best
in digital health. What you learn may
have a direct impact on your work in
a startup, as an innovator within an
organization or elsewhere.
Where to ﬁnd this vital information?
The knowledge resources referenced
in this mini-handbook are a great
place to start.
Written by Fard Johnmar,
Basketball icon Kobe Bryant is a thief
— a proud thief.
Well, stealing only helped make him
one of the most celebrated and
accomplished basketball players of
In his book, “Steal Like an Artist,”
Austin Kleon said this about Bryant:
“[he] has admitted that all of his
moves on the court were stolen from
watching tapes of his heroes.
But initially, when Bryant stole a lot
of those moves, he realized he
couldn’t completely pull them off
because he didn’t have the same
body type as the guys he was
thieving from. He had to adapt the
moves to make them his own.”
Making their moves his own. This
is a crucial point.
If Bryant simply tried to imitate the
greats, it’s likely we would have
never heard of him.
But, as Kleon notes in his book,
instead of simply imitating, he
emulated, incorporating the moves
and techniques of legends like
Michael Jordan into his unique
Imitating others to learn what they
know and transforming their
techniques into something that’s
unique and special to you is at the
essence of what Kleon calls stealing
like an artist.
Stealing like an artist is an
innovation skill that’s especially
important in digital health. Here’s
Stealing Like an Artist to
Accelerate Digital Health
Source: Austin Kleon,
“Steal Like an Artist”
In “Steal Like an Artist,” Kleon
developed a great illustration
outlining what he calls good and
bad theft (see above). (Cont.)
Non-artists commit bad theft
(plagiarizing, skimming, etc.). Artists
look for every opportunity to engage
in good theft (honoring,
transforming and remixing).
All innovators are (or should be)
artists. After all, aren’t they creating,
reimagining and bringing new ideas
It should come as no surprise that
the best artists in digital health steal
very, very well.
Take the example of Leon
DesRoches, founder of SmartPods
(disclosure: I’m working with
SmartPods via a digital health
innovation initiative developed by
the Canadian government).
People are beginning to recognize
that sitting too much may be as
harmful as smoking. Because of this,
standing desks are all the rage
But, DesRoches wasn’t content to
just imitate others by creating a
typical standing desk. Instead, he
carefully studied wearables, data
analytics and wellness and remixed
ideas from all these worlds into his
unique product: SmartPods.
The platform is an “automated
workstation that encourages users
to move throughout the day by
tracking and monitoring movement,
calorie expenditure, and delivers
personalized wellness programs.”
Most importantly, SmartPods
requires no user input and
effectively uses data from wearables
and other sources to invisibly
DesRoches’ SmartPods story
illustrates what it means to steal like
an artist in order to create unique
technology solutions for the most
difficult problems in health.
Learning How to Steal Like an
Is it possible to learn how to steal
like an artist in digital health?
It all comes down to developing the
ability to examine digital innovations
around you, quickly understand
what makes them tick and
successfully apply what you learn to
reﬁne your work.
One way I’ve helped people is by
teaching them a unique method that
allows them deconstruct any digital
health solution in about 15
They’ve used this skill to:
• Improve their products or
• Immediately understand
the strengths and
weaknesses of potential
competitors, ﬁnd new
collaboration or client
opportunities, hone their
own innovations and much
My experience as a composer
informed the development of this
technique. In particular, breaking
down music into its fundamental
components in order to reproduce,
remix and perform it.
Later in this handbook, you’ll learn
how you can work with me directly
to learn and apply this skill.
Steal Like an Artist,
Read This Book
Written by Fard Johnmar,
Fact 1: We live (mostly) in our own
Fact 2: Generally, we think we
express ourselves clearly.
Fact 3: We fail to communicate well
more often than we’d like.
This is a big problem for everyone —
including those in the digital health
You see, as an innovator it’s your
(difficult and time-consuming) job
to convince others to believe in your
vision, your approach, your
Just how much time do we spend
trying to persuade others? A lot.
Consider this data from a global
survey featured in Daniel Pink’s
excellent book, “To Sell is Human.”
“People are now spending about 40
percent of their time at work
engaged in non-sales selling …
persuading, inﬂuencing, and
convincing others in ways that don’t
involve anyone making a purchase.
Across a range of professions, we
are devoting roughly twenty-four
minutes of every hour to moving
others [emphasis mine].”
I’m convinced that digital health
innovators spend 45 – 55 minutes
every hour trying to persuade others
(if you include sales-related
The stakes are high. If you can’t
speak (either in writing or in person)
clearly and powerfully:
• No one will collaborate
• No one will invest
• No one will buy
• No one will become
part of your tribe
• No one will care
Here’s another fact: powerful
communicators are made — not
born. It takes time and practice to
learn how to speak and write in ways
that convince and convert.
Many are looking for advice about
how to improve their
communications skills. To help, I’ve
provided four questions you can ask
(and answer) that will get you
speaking and writing better — about
Who Are You Speaking To?: You
can’t please everyone, so don’t try.
Decide who matters most and ﬁgure
out how to communicate in ways
that capture their attention. (Cont.)
Why Should They Care?: Reality
check: No one cares about you. They
care about themselves. How will
your innovation, method, idea, etc.
make their life more wonderful?
Explain this and people will pay
attention — at the very least.
Have You Practiced Enough?:
Revising your writing, presentations,
etc. is a form of practice. Each time
you add or subtract something,
you’re practicing how to become a
better communicator. Steve Jobs
gave fantastic talks. Why? Partly
because he practiced — a lot.
Can You Accept Imperfection?:
Live with the fact that you’re never
going to be perfect. Don’t let the
fear of imperfection keep you from
telling people about the wonderful
work you’re doing. Oftentimes your
audience will help you communicate
better — either by ignoring you,
providing feedback (or looking
Of course, there’s a lot more that
goes into improving your
communications skills than what I’ve
Later in this mini-handbook, I’ll
provide you with information about
how you can get help in your efforts
to communicate persuasively and
conﬁdently in the context of digital
Written by Fard Johnmar,
“There has been an awakening.
Have you felt it? The Dark Side,
and the Light.”
These were the ﬁrst words spoken in
the now famous initial trailer
released by Disney for the record-
breaking ﬁlm, “Star Wars: The Force
Some in the media wondered:
What’s the Dark Side? Isn’t there just,
But, Star Wars fans know that there
always has been an
acknowledgment, in the movies and
other properties, that the Force has
two sides. One’s great, the other …
not so much.
The same can be said for innovation.
The majority of commentary about
innovation tends to focus on its
light, positive side — especially in
digital health. Innovation will bring
revolutionary changes to health!
But just like the Force, there’s
another side to innovation. It can be
dark, depressing, lonely and scary.
I get emails and phone calls all the
time from people who tell me things
like this related to digital health
• “I’ve been scarred from my
• “The system is hostile to
• “I tried to launch XX
innovation and it blew up in
• “Leadership pays lip
service to innovation, but
doesn’t really want to do
• “People are more interested
in keeping their heads
down and doing their jobs
than rocking the boat.”
These comments are representative
of the dark side of innovation. It’s a
frustration that’s caused by people,
processes — and yes, politics — that
prevents innovation from
Plainly speaking, it sucks being stuck
and getting angry about it is a
When faced with the dark side of
innovation, people often have two
reactions: quit, or keep going.
Many quit. And, that’s okay.
But, those interested in pushing
forward often have a single
question: How can I, we, us, get
In my nearly 20-year health industry
career, I’ve faced the dark side of
innovation more times than I can
count. I (and others) have developed
a strategy for overcoming it.
There are four components to this
approach, focusing on the mind
(emotion), body, spirit and logic.
Here’s a quick overview of what I
Tame the emotional mind: As
innovators we tend to put our all
into the projects we launch and
implement. This stuff really matters!
But, when it comes to working with
other people around our
innovations, it’s important to
remember that others’ reactions to
the work — whether good or bad —
has nothing to do with us. It’s all
Practicing not taking things
personally helps to provide a sense
of needed perspective and
emotional distance. This enables us
to identify roadblocks and obstacles
and steadily work to overcome them
— if possible.
Work the body: Exercise is critical
for innovators. It relieves stress,
releases positive endorphins and
much more. For example, when I’m
angry, it’s very therapeutic to punch
a bag for 45 minutes. Whatever you
have to do, whether it’s walking,
swimming, cycling or hiking, take
time most days to work the body.
It’s an essential coping mechanism.
Focus on the spirit: If you have
conviction about what you’re doing
and believe in it 150%, it’s easier to
deal with setbacks — even when you
have to walk away. As innovators it’s
important to think deeply about why
you’re doing what you’re doing.
Meditation can help. But even taking
time to think while engaging in
mindless activities like washing the
dishes helps. Doing this daily will
bolster your spirit and make you
Engage the logical mind: If you
take time to think about it, you likely
have a sense of what’s preventing
your innovation activities from
moving forward. Taming the
emotional mind will help to activate
the logical mind, which is informed
by instinct and experience. And, it’s
even better if you have a framework
that will help you identify the forces
that inhibit or accelerate innovation
in the digital health arena to guide
your thinking. (Cont.)
There’s a lot more that goes into
conquering the dark side of digital
health innovation. This is why I work
to help people get unstuck by
identifying (and overcoming)
essential innovation roadblocks.
Many times I focus on aiding
people’s logical mind. I do this by
teaching people the four
fundamental forces that make or
break digital health innovation. They
learn how to quickly identify and
assess whether these forces are
aiding or blocking their progress.
Later in this handbook you’ll learn
how you can work with me directly
to overcome innovation roadblocks.
Written by Fard Johnmar,
1st Trailer, Star Wars:
The Force Awakens
When it comes to delivering digital
solutions in health are we pursuing a
strategy that’s costing us billions in
wasted time, money and resources?
There’s plenty of evidence the
answer is yes.
In january 2016, Accenture released
a surprising study revealing that
while the majority of the top 100
U.S. hospitals offer mobile health
apps to patients, only 2% use them.
Accenture also determined that
failing to “focus apps on services
consumers want most (emphasis
mine) could cost hospitals more
than $100 million a year in lost
In a widely cited Endeavour Partners
study released in 2014, the ﬁrm
found that “while one in 10 U.S.
[adult] consumers [owns an activity
tracker] one-third stopped using it
within six months.”
In the corporate wellness arena,
experts are warning that the widely
used strategy of simply handing
people Fitbits (or other devices) and
expecting them to thrive is the
wrong approach. According to
Forbes, corporate wellness veteran
and Sonic Boom co-founder Danna
Korn said that giving employees
devices with no personalization will
“motivate the healthy [people] but is
completely irrelevant to the less-
engaged employees who are not
encouraged emotionally, mentally,
When you consider the $100 million
ﬁgure cited by Accenture, the costs
associated with technology
development and deployment, lost
productivity and more, the strategy
of simply handing out technology
and expecting people to beneﬁt
from it is likely costing us billions.
The problem boils down to this: in
health technology we’ve been
traditionally focused on boosting
engagement. But, that’s really hard
to do if technologies are not
relevant, useful, well-designed and
aligned with people’s needs and
But, there’s another way. It has
everything to do with a behavior
change secret noted Stanford
professor BJ Fogg revealed to me
during a podcast I recorded with him
last year. What’s the key to success?
Fogg says: Help people do what they
want. Not what they don’t.
In 2014, I introduced a strategy to
ﬁx the engagement problem called
At its core embedment is all about
integrating digital health
technologies and tools into the
framework of people’s lives and
work. This means building solutions
that ﬁt the following criteria.
Invisible: Limit the time people have
to spend actively interacting with a
technology. Collect data passively
and anticipate their needs.
Integrated: Make sure technology is
designed to ﬁt within users’
lifestyles, backgrounds and even
culture. We conducted research in
2013 revealing that the majority of
digitally savvy consumers place a
high value on using health
technology solutions that are
relevant to their needs and wants.
This means technology should be
developed to align with people’s life
and workﬂows. Simply air dropping
a technology solution into a
population and expecting people to
adopt it is not a sound strategy.
Currently, a number of companies
are using the embedment strategy
to solve the engagement problem.
Some of them include are listed
Medivizor, which is having great
success using data pulled from
patient surveys, electronic medical
records and other sources to deliver
highly relevant (and concise) health
information exactly when patients
Atlas Wearables, which has
developed a next-generation ﬁtness
device that automatically logs users’
exercise routines (no manual
tracking required) and uses this
information to optimize form and
Welltok is using IBM’s Watson to
power its CafeWell Concierge app,
which delivers “highly relevant health
recommendations that are
individualized, timely, geographically
appropriate and more.”
Designing Digital Health
Interventions With “the 2Cs” in
After introducing the embedment
strategy, I reached out directly to
companies like Walgreens to better
understand exactly how they deliver
digital solutions (and why they have
These interviews and in-depth
conversations led me to understand
that companies that had solved the
engagement problem were using
techniques associated with
something I call the “2 Cs.” (Cont.)
Since then, I’ve taught diverse
audiences about the 2 Cs and
recommended it to digital health
innovation leaders at large
organizations and startups.
In some cases I’ve presented
detailed case studies that provide
unique insights about how
technology solutions are designed
and delivered to ﬁt, almost invisibly,
into the lives and workﬂows of
patients, physicians and others.
In the next section of this handbook,
I’ll show you where you can learn
more about the 2 Cs in order to
build digital health solutions that are
used — and loved.
Written by Fard Johnmar,
“In doing everything, from coming up with the ideas and
putting them on paper till doing the ﬁnal edits, you are
always thinking the next three steps, you're always
thinking what next, what next, what next?
“Successful people maintain a positive focus in life no matter
what is going on around them. They stay focused on their
past successes rather than their past failures, and on the next
action steps they need to take to get them closer to the
fulﬁllment of their goals rather than all the other distractions
that life presents to them.”
“Thank you for reading this mini-handbook. As you’ve seen, there are many tools, resources and
insights — within and without this publication — that you can use to accelerate your digital health
innovation efforts. I encourage you to refer to this publication often and share it with friends
There are two additional ways you can take action on what you’ve learned. Assess your (or the
organizations you work with) progress in digital health innovation to identify strengths, weaknesses
and much more. In addition, you’re invited to attend my Digital Health Innovation Success
Masterclass. This is a unique online experience that will aid your innovation activities and address
many of the issues I discussed in the essays featured previously in this mini-handbook. Please see
below for information about how to get started.” -Fard
Click Here to Evaluate Your Digital Health Innovation
Progress, Identify Strengths and More
Click Here to Learn New Skills, How to
Overcome Innovation Obstacles and More
The Digital Health Maven Project delivers research, education, events, training
and more to help executives, entrepreneurs, medical professionals and others
innovate in health successfully using digital tools and technologies.
It is powered by Enspektos, a globally respected innovation consultancy. Over
the last 10 years, we have helped people like you understand, innovate and
excel in digital health using original research, unique technologies, non-obvious
insights and more.
Learn more about the Digital Health Maven Project at
www.digitalhealthmaven.com and Enspektos by visiting www.enspektos.com.
This publication (and the Digital Health Maven Project) are made possible, in part, by the support of our generous
sponsors who share our passion for igniting innovation globally with digital tools and technologies. Please support
their work by visiting their Websites and getting in contact if your needs align with their capabilities. See below for
Validic provides the industry’s leading digital health platform connecting providers, pharmaceutical companies, payers,
wellness companies and healthcare IT vendors to health data gathered from hundreds in-home clinical devices, wearables and
consumer healthcare applications. Reaching more than 160 million lives in 47 countries, its scalable, cloud-based solution
offers one connection to a continuously-expanding ecosystem of consumer and clinical health data, delivering the
standardized and actionable insight needed to drive better health outcomes and power improved population health, care
coordination and patient engagement initiatives. Validic was named to Gartner’s “Cool Vendors” list and received Frost &
Sullivan’s “Best Practices and Best Value in Healthcare Information Interoperability” and “Top 10 Healthcare Disruptor” awards.
To learn more about Validic, follow Validc on Twitter or visit www.validic.com.
Evolution Road is a marketing innovation consultancy specializing in driving topline sales and maximizing ROI while helping
patients and healthcare professionals make better health decisions at the same time. We focus on strategic planning, research,
content and creative strategy, analysis, and on-going management of digital initiatives to drive business and help patients
achieve better health outcomes.To learn more about Evolution Road, visit www.evolutionroad.com.
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