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Digital Health Funding and Insights Brief:
Precision Medicine
A new resource co-developed by StartUp Health and Enspektos, LLC featuring data and
insights that illustrate the shape and scope of the fast-moving digital health landscape.
Digital Health Funding Data Source
StartUp Health Insights Report - Digital Health Funding Rankings Q1 2015
Click Here to Download the Full Report
Digital Health Insights Data Source
DigiHealth Informer: A Unique Real-Time, Crowdsourced
Digital Health Intelligence Platform Powered By Enspektos
Click Here to Learn About DigiHealth Informer
Brief 3 | Published: April 16, 2015
Digital Health Funding and Insights Brief | StartUp Health, Enspektos, LLC | Page 2
Investors Eye the Precision Medicine Opportunity
With genetic sequencing becoming less expensive and a new U.S. government focus on the promise and power of personalized (or
precision) medicine, investors are taking notice. According to StartUp Health, 25% of the top ten largest investment deals of Q1
2015 were focused on the genomics subsector. Companies working to improve the collection and analysis of genomic data may aid
the discovery of new, highly personalized treatments for rare and chronic conditions.
Data Snapshot 1: Investment Activity in the Genomics Subsector Q1 2015 – Source: StartUp Health Insights
Click Here to Download the Full Startup Health Insights Report
Digital Health Funding and Insights Brief | StartUp Health, Enspektos, LLC | Page 3
Precision Medicine: Great Promise, But Many Barriers Remain
In early 2015, the concept of personalized medicine received widespread attention when President Barack Obama outlined his vision
for accelerating research and investment in technologies (such as genomics) that can lead to precision treatments for disease. While
this concept may appear futuristic, personalized medicine is already here. Genetic data is being used to identify rare conditions and
power personalized treatment in cancer and more.
However, precision medicine faces many barriers that may slow its widespread adoption. Some of those identified by Enspektos
include:
 Health Data Collection and Analysis: Some believe that the key to delivering personalized treatments for the masses lies in
more aggressive screening and testing to gather baseline health data that can be tracked and acted upon. Yet, others are
skeptical that collecting more health data will lead to improvements in health and wellbeing.
 Economics: Genetic screening is expensive and some insurance firms are refusing to pay for testing they perceive is of limited
clinical value.
 Science: The science of genomics is still very uncertain. For example, there is no clear link between many genetic mutations
and disease.
Learn More: Access Reports, Analysis and Insights Focusing on Precision Medicine Sourced from Enspektos’ DigiHealth Informer
Intelligence Platform
Update | U.S. to Develop DNA Study of One Million People | MIT Technology Review | Click Here to Read
Update | Two Generations of Geneticists, Two “Precision Medicine” Wish Lists | Xconomy | Click Here to Read
Opinion | Mark Cuban Urges Quarterly Blood Tests But Doesn't Understand Health Care | Forbes | Click Here to Read
Insights | Aetna, Cigna balk as Angelina Effect Spurs Genetic Cancer Testing | Reuters | Click Here to Read
Click Here to Learn About the DigiHealth Informer Intelligence Platform
Digital Health Funding and Insights Brief | StartUp Health, Enspektos, LLC | Page 4
Automatically Receive the Digital Health Funding and
Insights Brief Each Week
We release a new mini report each week. Click here (or the button below) to subscribe
to our email list. You’ll be automatically updated when fresh briefs are published and
receive a daily stream of other high-impact digital health insights.

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Digital Health Funding and Insights Brief: Precision Medicine

  • 1. Digital Health Funding and Insights Brief: Precision Medicine A new resource co-developed by StartUp Health and Enspektos, LLC featuring data and insights that illustrate the shape and scope of the fast-moving digital health landscape. Digital Health Funding Data Source StartUp Health Insights Report - Digital Health Funding Rankings Q1 2015 Click Here to Download the Full Report Digital Health Insights Data Source DigiHealth Informer: A Unique Real-Time, Crowdsourced Digital Health Intelligence Platform Powered By Enspektos Click Here to Learn About DigiHealth Informer Brief 3 | Published: April 16, 2015
  • 2. Digital Health Funding and Insights Brief | StartUp Health, Enspektos, LLC | Page 2 Investors Eye the Precision Medicine Opportunity With genetic sequencing becoming less expensive and a new U.S. government focus on the promise and power of personalized (or precision) medicine, investors are taking notice. According to StartUp Health, 25% of the top ten largest investment deals of Q1 2015 were focused on the genomics subsector. Companies working to improve the collection and analysis of genomic data may aid the discovery of new, highly personalized treatments for rare and chronic conditions. Data Snapshot 1: Investment Activity in the Genomics Subsector Q1 2015 – Source: StartUp Health Insights Click Here to Download the Full Startup Health Insights Report
  • 3. Digital Health Funding and Insights Brief | StartUp Health, Enspektos, LLC | Page 3 Precision Medicine: Great Promise, But Many Barriers Remain In early 2015, the concept of personalized medicine received widespread attention when President Barack Obama outlined his vision for accelerating research and investment in technologies (such as genomics) that can lead to precision treatments for disease. While this concept may appear futuristic, personalized medicine is already here. Genetic data is being used to identify rare conditions and power personalized treatment in cancer and more. However, precision medicine faces many barriers that may slow its widespread adoption. Some of those identified by Enspektos include:  Health Data Collection and Analysis: Some believe that the key to delivering personalized treatments for the masses lies in more aggressive screening and testing to gather baseline health data that can be tracked and acted upon. Yet, others are skeptical that collecting more health data will lead to improvements in health and wellbeing.  Economics: Genetic screening is expensive and some insurance firms are refusing to pay for testing they perceive is of limited clinical value.  Science: The science of genomics is still very uncertain. For example, there is no clear link between many genetic mutations and disease. Learn More: Access Reports, Analysis and Insights Focusing on Precision Medicine Sourced from Enspektos’ DigiHealth Informer Intelligence Platform Update | U.S. to Develop DNA Study of One Million People | MIT Technology Review | Click Here to Read Update | Two Generations of Geneticists, Two “Precision Medicine” Wish Lists | Xconomy | Click Here to Read Opinion | Mark Cuban Urges Quarterly Blood Tests But Doesn't Understand Health Care | Forbes | Click Here to Read Insights | Aetna, Cigna balk as Angelina Effect Spurs Genetic Cancer Testing | Reuters | Click Here to Read Click Here to Learn About the DigiHealth Informer Intelligence Platform
  • 4. Digital Health Funding and Insights Brief | StartUp Health, Enspektos, LLC | Page 4 Automatically Receive the Digital Health Funding and Insights Brief Each Week We release a new mini report each week. Click here (or the button below) to subscribe to our email list. You’ll be automatically updated when fresh briefs are published and receive a daily stream of other high-impact digital health insights.