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  1. 1. 1<br />US Army Medical Research and Materiel Command<br />Headquartered at Fort Detrick, MD<br />The R&D arm of the Army Medical Command<br />Army’s medical materiel developer<br />~$2.5 billion funding in FY 2008<br />~5,000 employees and contractors world wide<br />
  2. 2. 2<br />The Road to Becoming Dialtone<br />We all email but not IM<br />
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  4. 4. 4<br />How Do We Store & Share Knowledge?<br />Phone & Mail<br />Professional societies<br />Conferences<br />Email<br />Listservs<br />Web<br />Social Networks<br />Daily Professional Portal<br />
  5. 5. Collaborative Computing Relies onActionable Knowledge Sharing <br />Knowledge flow<br />Direction: top down, bottom up, inside out, etc.<br />Speed: real-time vs. government-time<br />Retention: retiring expertise<br />Findability: if only we had semantic search <br />Reusability: silos of knowledge – we must break down the walls<br />Creditability: do we reward knowledge sharing or information hoarding?<br />Jingoism: why do we not translate our content?<br />5<br />
  6. 6. 6<br />Social Network<br />Noun<br />A social structure made of nodes (which are generally individuals or organizations) that are tied by one or more specific types of interdependency, such as values, visions, ideas, financial exchange, friendship, kinship, dislike, conflict, or trade. Wikipedia<br />
  7. 7. 7<br /> FOR people facilitating technology commercializationWHO need to cooperatively create, modify, store, discuss, present and use informationMatilda is a web-based, daily portal and social network <br />THAT allows multiple authors, editors, and users to share knowledge, Q&As, reference material, slides, feedback and other information;UNLIKE older methods that have a limited scope of sharing and inherently lead to information sequestration and expirationMatilda leverages collective wisdom andfacilitates ongoing daily input and utilization by emphasizing collaborative input, reuse, and personalization<br />
  8. 8. 8<br />Internal web site for ~20 staff<br /><ul><li>Facilitates sharing content
  9. 9. Creates one stop location
  10. 10. Enhances use of standard forms
  11. 11. Presentation repository</li></ul>ORTA Intranet<br />
  12. 12. 9<br />Tools of the Social Networker<br />KM – Knowledge management is the big picture concept : I/O challenge<br />Listserv – individuals post emails which are sent to a large group<br />Wiki – Website that allows multiple editors to create reference content<br />RSS – Really Simple Syndication is a news ticker style subscription<br />SMS/IM – Short/instant messaging on cell phones/web<br />Chat – Online messaging exchange in real time<br />Blogs – Pundits post their view of the world on a regular basis<br />Webinars – few to many text/slide/audio sharing in real time<br />Delphi/Oracles – group of experts who proclaim and profess<br />Groups – People with common interests post text/pics<br />CoP – Communities of Practice facilitate social learning<br />Virtual Worlds – immersive and interactive role-based web world<br />
  13. 13. 10<br />Social Information Lifecycles<br />Authorship – Cloud computing allows multiple parties to author content<br />Editorial control – Dictators to populists can influence breadth of control, what is background noise?<br />Ratings and Reviews – We can help each other know what’s hot or not, who’s a guru, best practices<br />Automated Datamining – If you like this, you should read that can lead a fish to water<br />Agents – Can alert people when content of a certain type/topic is added/edited<br />Distribution – Ubiquity from web to cell, GPS, iPod<br />
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  16. 16. 13<br />What Can We Do To Improve?<br />Cultural Changes<br />Recognize and reward contributors<br />Create and leverage history<br />Standards to facilitate interoperability, searchability, portability – XML<br />New presentation paradigm – Silo2Share<br />Community Knowledge Base – Infoweb<br />Daily Portal – Matilda/MyFLC<br />Video – best method/least training time<br />
  17. 17. 14<br />XML Tags are Descriptive of Their Content, Enabling Semantic Search<br />&lt;assettitle&gt;Ovarian Cancer Therapeutic&lt;/assettitle&gt;<br />&lt;fieldofUse&gt;Ovarian Cancer, Carcinoma, Therapeutics, Monoclonal Antibody&lt;/fieldofUse&gt;<br />&lt;investigator&gt;Gene Smith&lt;/investigator&gt;<br />&lt;Organization&gt;Johns Hopkins University&lt;/Organization&gt;<br />&lt;summary&gt;The invention relates to a monoclonal fusion protein with specific antiangiogenic …&lt;/summary&gt;<br />&lt;Asset&gt;&lt;patentnumber&gt;5,665,234&lt;/patentnumber&gt;&lt;/Asset&gt;<br />Facilities<br />Technical Expertise<br />Confidentiality Agreement<br />Material Transfer Agreement<br />TechnologyAvailablefor Licensing<br />
  18. 18. 15<br />Enhanced Marketing Pieces<br /><ul><li>Printed version
  19. 19. Web version
  20. 20. Market the inventors, collaborators, facilities, organization, in addition to the technology
  21. 21. Use outside parties for content, graphics
  22. 22. Move to include tutorial video clips, podcasts</li></li></ul><li>16<br />Presentation Paradigm: Silo2Share<br />Problem:Powerpoint kills collaborative learning<br />We Need…<br /><ul><li>Remote and multiple authoring/editing
  23. 23. Searchable by text or image name
  24. 24. Sortable by author, presentation, date, text
  25. 25. Versionable to allow dynamic presentations that reuse slide content
  26. 26. Web-viewable, shareable, speaker directable
  27. 27. Backward compatible with PDF/PPT</li></li></ul><li>
  28. 28. 18<br />What is a Living Topic Object?<br />Title<br />Content<br />Web URL Links<br />Rating<br />Taxonomy - Infoweb<br />Audio/Video Link<br />Clicks over time<br />Tags - Folksonomy<br />Editing History<br />Text Comments <br />Wiki<br />Audio/Video Comments<br />Listing<br />
  29. 29. 19<br />IntraNets as Social Networks<br />Intelpedia Example<br />What’s there: history, groups, products, technologies, acronyms, code names, biographies, workgroup processes<br />6,700 users<br />25,000 articles<br />100 million page views (&gt;500,000/month)<br />6.6 edits per page<br />578 views per page<br />
  30. 30. Daily Portal is the Best Tool for Social Networking<br />Mind Access = Mind Control<br />Do not think about popcorn<br />Daily Utilization FacilitatesNews and knowledge sharing Training<br />Social networking Polls and surveys<br />Quick question Contests<br />On-the-fly brainstorming Fact of the Day<br />
  31. 31. Extranets Are The Missing Link<br />Example: web site to handle all documents associated with a negotiation<br />How many of your outside customers share web-based content with you?<br />Why so little support – orphan status<br />The rise of the wiki<br />Reunifying scattered knowledge<br />Key = total convergence<br />21<br />
  32. 32. 22<br />Shared Rolodex<br />Share technology transfer contacts, potential licensees, service providers<br />Facilitate introductions by listing source and nature of existing relationships<br />Jointly editable/usable<br />Web 2.0 interface<br />Move to get listings user updated<br />Serves as foundation for a press release system<br />Private job board<br />Allow people to contribute powerpoint presentations and enable a speaker’s bureau<br />Integrate with a business card scanning service<br />Retain personalization preferences for Matilda<br />
  33. 33. 23<br />Presentation Tools Have Evolved<br />