1.• During World War II, Ogilvy worked for the British Intelligence Service at the British embassy in Washington, DC. There he analyzed and made recommendations on matters of diplomacy and security• In 1989, The Ogilvy Group was bought by WPP Group, a British parent company, for US$864 million in a hostile takeover made possible by the fact that the company group had made an IPO as the first company in marketing to do so• One of his greatest successes was the phrase “____ X __ ___ _______ ____________ ______”, which made X the top selling soap in the US• Identify the phrase/soap
Dove• Only Dove is one-quarter moisturizing cream
7.• In a 1994 speech, then-FCC chairman Reed Hundt claimed that the "Irium" mentioned in the advertisements "didnt exist“• Irium is another word for sodium lauryl sulfate, an inexpensive ionic surfactant• The company was slow to add fluoride to its formula. ID
10. In business parlance“It is the principle that the most ineffective workers will be moved to a place where they can do the least damage – management (generally middle management).”What principle?
16.• 5,195 of these were used for building the millennium falcon. The Taj Mahal required 5,922 pieces to surpass the record set by the Millennium falcon• In May 2011, the Endeavour mission STS- 134 took several pieces to the International Space Station, to be used by Astronauts• The company that builds these pieces manufactures the largest number of tires in the world• Which company?
22.• Originally the company was to be called Pequod after a whaling boat from Moby-Dick but this name was rejected by some of the co-founders. The company was instead named after the chief mate on the Pequod. The logo is an image of a "twin-tailed mermaid, or siren as shes known in Greek mythology". In the first version, which was based on a 16th-century "Norse" woodcut, the siren was topless and had a fully visible double fish tail. In the second version, which was used from 1987–92, her breasts were covered by her flowing hair, but her navel was still visible. In the third version, used between 1992 and 2011, her navel and breasts are not visible at all, and only vestiges remain of the fish tails. In January 2011, they announced that they would make small changes to the companys logo, removing the company’s word mark around the siren, enlarging the siren image, and making it green.
2.• His brother was Harald, a mathematician and Olympic footballer who played on the Danish national team• X was a physicist and passionate phootballer (sorry, one can only take a pun so far), and the two brothers played a number of matches for the Copenhagen-based Akademisk Boldklub• X was awarded the Nobel Prize in physics "for his services in the investigation of the structure of atoms and of the radiation emanating from them
8.Robin Williams, on his 2002 DVD Robin Williams: Live on Broadway, mentioned that"I called ___________’s house once",and proceeded in a mechanical voice:"Hello this is ___________.""Yes, Id like to leave a message.""No. This is _____________.“FITB
11.• The Apgar score was devised in 1952 by an anaesthesiologist Virginia Apgar as a simple and repeatable method to assess something. It is based on scores5 criteria, whose weighted average gives the final Apgar score ranging zero to 10. The five criteria are Heart rate, Respiration, (Reflex) irritability, (Muscle) tone and (Skin) color. What does the Apgar score asess?
17.• In high school, his IQ was determined to be 125—high, but "merely respectable" according to biographer James Gleick• He obtained a perfect score on the graduate school entrance exams to Princeton University in mathematics and physics—an unprecedented feat—but did rather poorly on the history and English portions. Attendees at his first seminar included Albert Einstein, Wolfgang Pauli, and John von Neumann.• Who?
20.• DHMO (a name consistent with basic rules of chemical nomenclature but never published by IUPAC as such) has the following properties/uses: – Contributes to greenhouse effect – Can cause severe burns – Can be fatal if inhaled – Found in excised tumours of cancer patients – Used as an industrial solvent and coolant – Used in animal research To help ban DHMO, a 14 year old student in the US conducted a survey in class and 43 out of 50 students voted to ban it. However, it continues to be used on a large scale across the world. How do we better know DHMO?
23.• Taken from the Greek word for ‘tonsil’• Shown in research to perform a primary role in the processing of memory and emotional reactions, it is considered part of the limbic system• It is is one of the most well understood brain regions with regard to differences between the sexes. Of these differences the most notable is the difference in the volume between males and females. In males, it tend to be larger than those of females• What?
3.• X (born October 17, 1984) is a former NASA roboticist as well as a programmer, best known as the creator of Y. X and Y both have developed a cult following. X is also the creator of the websites "Best Thing", "The Funniest", "The Cutest", and "The Fairest", each of which presents the user with two options and asks them to choose one over the other. He has also started a project called "What if?" where users post questions to the website which are usually absurd and physics/math related, and he answers them using his own knowledge as well as various sources from the web (often these involve calculation web- applications).
6. Identify X.• The General Conference on Weights and Measures for the International System of Units dedicated a unit to X.• David Bowie played X in a 2006 movie.• X has an airport named after him.• X has appeared in a number of video games such as Command & Conquer, Dark Void and Martian Dreams.• Google honoured X on his birthday on 10 July 2009 through a Google doodle.
12.• The word X has its origins in the Bantu languages of southern Africa. X is an African ethic or humanist philosophy focusing on peoples allegiances and relations with each other. Nelson Mandela explained X as follows: “A traveller through a country would stop at a village and he didnt have to ask for food or for water. Once he stops, the people give him food, entertain him. That is one aspect of X, but it will have various aspects. X does not mean that people should not enrich themselves. The question therefore is: Are you going to do so in order to enable the community around you to be able to improve?”
15. ____________ law is the observation that over the history of computing hardware, the number of transistors on integratedcircuits doubles approximately every two years. The period often quoted as "18 months“ is named after X, who described the trend in his 1965 paper. Fill in the blank/Identify X.
18.• Joseph Jacobson and Barrett Comiskey are listed as inventors on the original patent filed in 1996. It is currently available commercially in grayscale and colour• To a lesser extent, it is used in mobile phones and watches.
21. Well, strictly speaking, the only tech in this is ‘uptime’
24.• Q is a two-state quantum-mechanical system. It is represented by the linear combination• While conventional systems use the analogy of a light switch which can either be on or off, Q is often explained by using the analogy of the polarization of a single photon• What is Q?
27.• Playboy has provided researchers with a tool in their November 1972 issue which continues to be used to this day• It has been criticised as an example of sexism in computer science, reinforcing gender stereotypes• Coincidentally, Playboy states the issue (November 1972) was its best-selling issue ever, having sold 7,161,561 copies as of May 2006• What?
Image of Lena Söderberg used in many image processing experiments
30.• X is an optical disc recording technology that uses specially coated recordable CD and DVD media to produce laser-etched labels• To use it, the user turns the disc over and inserts it with the label side down.
31.• This was first created for the US Army Corps in 1937 by the company Bausch & Lomb, using a thin layer of Quartz mineral. Since then it went on to become X• In 2007 X introduced a new campaign that aimed to make the brand more refreshing and compelling, especially toward younger people. Never Hide was its name• The name X describes what the quartz mineral does
34.• Playtex was a brand associated with bras and womens undergarments• ILC Dover was a branch of the International Latex Corporation, which went on to become Playtex• In 1965, based on its unique approach to designing flexible joints, ILC won a contract for what?
37.• The first modern "integral tripack" (or "monopack") colour film, was introduced by Kodak in 1935. It captured the three color components in a multilayer emulsion. One layer was sensitized to record the red- dominated part of the spectrum, another layer recorded only the green part and a third recorded only the blue.• What was the film called?
35.• The first crude X was made in 1839. The first commercial use of X was in NASA space programs• PEM (proton exchange), MCFC (molten carbonate) and SOFC (solid oxide) are different types of X• ID X
38.• It was granted the United State Patent No. 6,390,979.• It works based on the pattern of blood-flow- velocity change in the brain depending if it elicits bi-hemispheric activation, or activates unilateral response.• What?
Elon MuskFounder of SolarCity; Co-Founder of TeslaMotors and PayPal; Was married to British Actress Talulah Riley
36.• He graduated from Stanford in 1980 and worked for a company called Daisy. He cofounded the Stanford University Network and has also invested heavily in Biodiesel. He was thrown out of a search engine company called Excite for trying to buy Google for under $1 million. Who?
39.• Juneau is the capital of the US state of Alaska. Larrabee is a city in Cherokee County, Iowa, US. Napa is the county seat of Napa County, California, home to the famous Napa Valley wine region.• What distinction do these places hold in common, in the technology world?
Each city shares its name with an Intel product codename
40. Long Visual Connect- 9 elements, in three sets of 3- Connect all the elements to a common theme. Higher points for an earlier guess. Points: I: +40/-20 II: +20/-10 III: +10/-0