TECHNO-PEDEGOGIC CONTENT KNOWLEDGE
ANALYSIS IN COMMERCE EDUCATION
TECHNO PEDAGOGIC ANALYSIS IN COMMERCE EDOCATIOX
Education is developing inherent abilities and power of students. It is the process by which society
deliberatelytransmits its accumulated knowledge, skill and values from one generation to another.
Educationinthe largestsense isanyact or experience thathasa formative effectonthe mind,character
or physical ability of an individual.
Commerce isthe exchange of itemsof valuebetweenPersonsorCompanies.Anyexchange of moneyfor
a product,service or informationisconsideredadeal of Commerce.The Internetandan efficient postal
system have made International Commerce convenientfor Business as well as individuals.
Importance of commerce education
The growing phenomenon of globalization, liberalization and privatization has been influencingthe
Commerce education.The technologicalrevolutionhasfurther provided new dimensions' E-banking, E-
marketing, E-commerce, E-finance, E-investment paper less trading and governance has been gaining
importance of all overthe world.Atthe same time,the outsourcingbusiness,call Centre, small business
operation,ITbasedservicesetc.are expandingveryfast.These developments demands paradigm shift
inteachingand learningprocess.The new skillsandtrainingare requiredtocope upwiththese changes.
The technological advances must be integrated into the basic fabric of Commerce education.
OBJECTIVES OF COMMERCE EDUCATION
1.To expose themselves to and to interact with the real life situation and in the processto assist the
2.To have practical orientation of classroom instruction. Thus, this scheme is expected to helping
learning while working and earning while learning.
3.The education system is developing veryfast both qualitatively and quantitatively.
4.Imparting knowledge in the field of Commerce and Industry. 5.Developing skills in commercial
operations and inculcating proper vocational interest, attitudes and values.
Pedagogical Analysis is the science of teaching is a master plan that includes a details of what is to be
done bya teacher,the instructional strategies,instructional equipments and the cardinal objectives of
instruction. Depending on what can actually learn and what are the expectation sets for learners of a
particularstage of development,specificinstructional objectivesare determined and appropriate set of
activitiesprovided.The teacherdecidesinstructional objectives, equipments and strategies with every
aspectof learningconditionstobe created.Favorable conditionsforpositivelearningcell forknowledge
of variousfactorsoperating in different conditions. Pedagogical analysis is appropriate objectives and
strategies in various instructional situations and cases the level of actual earning at the end. A
comprehensive vision of required tasks, strategies for realization of specific goals facilitates effective
teaching.So,pedagogical analysisoffersenormouspotential forimprovingthe deliveryof informationin
al form of education. It involves various logical steps to arrive at logical inference. It also helps the
students to understand concepts, principles or phenomena. Again, the learning environment created
accordingly,enablesto-1.Relate individual fragmentof knowledge toreal experience inlifeandwork. 2.
Develop skills and relate facts as a part of a larger organized completely. Realization of specific goals
,facilitated by a detailed planning result in effective teaching. Pedagogical practice promotes the
wellbeing of students, teachers and the school community - it improves students' and teachers'
confidence and contributes to their sense of purpose for being at school; it builds community
confidence in the quality of learning and teaching in the school.
Pedagogical Analysis and Effective Teaching
In itssimple meaningthe termpedagogical analysis(acompositionof twowordspedagogyandanalysis)
stands for a type of analysis based on pedagogy. For its further understanding let us now try to be
acquainted with the term analysis and pedagogy Analysis as a term stands for a process of breaking or
separating a thing into its smaller parts, elements or constituents. We break a teaching unit into its
constituents -subunit,topicsorsingle conceptsetc.throughthe processof unitanalysis. In addition, we
can break the contents of the prescribed course in a subject into its various constituents -major and
minor sections, sub-sections, units and sub-units, major concept and minor concepts, topics etc by
carrying out a process of content analysis.
Steps of Pedagogical analysis
Step-1 Divided the contents of the selected unitinto suitable sub-units and arrange the selected sub-
units in to a number of required periods.
Step-2 : Briefly write the essence of the content of the selected sub-unit Step-3 : Write appropriate
previousknowledgerequiredforthe sub-unit.Step-4 : Write appropriate instructional objectives to be
selected for the sub-unit.
Step-5 : Select appropriate teaching strategiesfor the sub-unit accordingto the following instructions
I. Write the name of the methodsapplied.I.Mentionthe teaching aids required. I. Briefly illustrate the
necessary demonstration and/or experimentation required. IV. Mention the necessary board work
V. Write probing questions related to the sub-unit and provide appropriate answers for them.
VI.Prepare a worksheetforthe subunit.Step-6 : Give suitable examples/illustration/analogies for the
sub-unit. Step-7 : Prepare a table of specification for the sub-unit.
Technologymeansthe branchof knowledge thatdealswiththe creationanduse of technical meansand
theirinterrelationwithlife,society,andthe environment,drawinguponsuchsubjects as industrial arts,
engineering, applied science, and pure science.
ADVANTAGES OF TECHNOLOGY
Technology is a broad and constantly changing slcill-set required of faculty, and selecting the
appropriate techno-pedagogical strategies to effectively engage students in the content is a separate
slrill-set. Media literacy influences student development, and developing a critical analysis of media
consumption is an important skill for students. In understanding how technology and media intersect
withleaming,considerthe compatibility between theories of technology and education, and how that
relates to yourcontent. Here is a need for faculty, as well as the institutional level, to identify and
articulate the occupational realitiesvvhentechnologyandcompetenciesintersect,while understanding
and communicating how technological ',sources and strategies can engage students and enhance
student leaming. The Technological Pedagogical Content Knowledge is a collaboratively developed
franhworkof scholarsand researchersseekingtoconceptualize andchrifythe competenciesthatevolve
from the intersection between pedagogy and technology.
Tcchnolqy St.dat . faculty shouldd
kola- Pq_dago_puel OontriaDowlext 1PK analysis is on understanding of how teaching and .aming
canckinge when particular technologies ore used in particular ways. This includes knowing the
pedagogical offordonces andconstraintsof orange of technological tools as they relate to disciplinarily
and developmentally appropriate pedagogical designs and strategies. To build 1PK analysis a deeper
understandingof the constraints and offordonces of technologies and the disciplinary contexts within
which they function is needed. For example, in commerce classrooms we consider how whiteboords
may be used.Because owhiteboordistypicallyimmobile,visibletomany,andeasilyeditable,itsusesin
classrooms ore presuppo.d.lhus, the whiteboord is usual, placed at the front of the classroom°. is
controlled by the teacher.lhis location imposes a particular physical order inthe classroom by
determiningthe placementof tablesandchoirs and framing the nature of student-teacher interaction,
since studentsoftencanuse itonlywhencalleduponbythe teacher.However,it would be incorrect to
say that there isonly one way in which whiteboords con be used. One hos on, to compare the use of a
whiteboordinabrainstormingmeetinginanadvertisingagencysettingto.e °ratherdifferentuse of this
technology. In such a setting, the whiteboord is not under the purview of a sing. individual. Itcon be
used by anybody in the group, and it becomes the focal point around which discussi on and the ne
gotiotio n/construction of meaning occurs. An understanding Contemporary Issues in Technology and
TeocherEducation,9(1) 66 of the offordancesof technologyandhow theycon be leveraged differently
according to changes in context and purposes is on important port of understanding 1PK. 1PK analysis
becomes particularly important because most populor software programs ore not designed for
educational purposes.Softwareprogramssuchasthe MicrosoftOffice Suite,(Word, PowerPoint, Excel,
Entourage, and MSN messenger) are usually designed for business e nvionments. Web-ba.d
technologies such as blogs or podcasts ore designed for purposes of e ntertainment, communication,
and social nerivorking.Teachersneedtorejectfunctional fixedness and develops. to look beyond mast
common uses for technologies, reconfiguring them for customized pedagogical purposes Thus, 11, K
analysis requires a forward-looking, creative, and open-rrinded seeking of technology use, not for its
own sake but for. sake of advancing student learning and u..
The Choilongoooi ToadMgIttiihhaulm Teochingwithtechnologyiscompficotedfurtherconsideringthe
challenges newer technologies present to teachers. In Outwork. the word technology opplies eq.!, to
analogand digital.oswell osneworal old.technologies. Aso matter of practical significance. however.
mostof the technologiesunderconsiderotionincurrentliteratureore neweroral digital oral hove some
inherent properties Mot make applying them in straightforward ways difficult. •
MIRO PIDAGAOGIC AliA111,Y8 3 COMMERCE BOUTIN
E-Commerce E-Commerce involvesconductingbusiness using modern communication instrument like
Interne t.Fox.Telephone.E-dotointerchange.E-poyment.moneytransfersystem.E-Commerce provides
multiple benefitstothe consumersinthe form of ovoilobifity of goods of lower cost. wider choice and
save times.PeopleorConsumerconbuygoodswitho clickof mouse buttonwithoutmovingoutof their
house or offices.Similar,. online sere ices such os Internet Banking. Tickets includes Airlines. Railway.
Bus Bill Payment. Hotel Booking etc hove been tremendous benefit for the customers. E-Commerce
educotion hos been phenomenal in =king o deep impact on higher education. Growth in the Interne t
overthe lostfewdecodesNosledtogreat impacton communicationandresearch in the institutes. fell
short of time to go to o campus program hove been dole to benefit immense, from resources E-
Commerce education hos opened new ov enues for Cyber low studies. It need not be stated that the
importance of Cyber lows hos increased by leaps and bounds in the recent yews With hundreds of
Cybercrime cases every day. oworeness ond knowledge obout Internet hos become more important-
Commerce education not on, equips students about Infest career development advancements. it also
opens door for access to informotion and know lodge.
(81 r hos become on important mode of educotbn. Since the regubr courses in Indio Ctgdeet=ipZ=rre
progroms. mobile leorning progroms. Telecours. or Broodcost course v io Television or Radio. Postol
correspor,ence progroms ond mony more.
caprigs Comett,Edootoo Commerce is considered os one of the roost popubr career options in I ndio.
Commerce educotbn is the backbone of the business ondserioldevelopment of the notbn. This
educotionstressesondevebpingthe people ondmokingeffective use of ovoiloble resources.Commerce
educationdevelopsthe re lotbnshipof people withone onother.Commerce educotbncoverswide oreo
of businessondsociety.Commerce educotionprovides to the business ond society t.t how to use it for
the bettermentof self ondoneself.Commerce educotbngivestothe people for derrbcratic living. good
citizenship ond proper utilizotion of resources. It provides skill oriented educatbn to students ond
Challenges•ChollengesondStrotegiesforcontrollingin..n ondprorrbtinggrowth.• Emergingissue ing
bbol Economy. Commerce ond Monogement. • I nternotionolizotbn of Rnoncial Mork. in the World. •
Role of Foreign Direct I rwestment ond Foreign I rut.. nol Investment. • Reforrn in I ndion ond
nternotbnal Economic Sectors. • Chollenges or, Strotegies of IMF and WORLD BANK for I ntemotionol
competitbn. • Chollenges ond Strotegies merger ond ocquisition strotegies for Trade. Commerce and
Industry in World • Chollenges ond Strotegies for commodities rrbrkets in the world and in currency
morket in I nternotionol scenorio • Chollenges ond Strotegies for export and import of Trode.
Commerce ondIndustriesingbbal scenorio.•ChollengesondStrotegies for Stock market and Investors
for I nternotbnol • competitbn. • Chollenges ond Strotegies in Currency Morket in I ntemotional
With o growing emp.sis on informotion. gbbol econorr, Higher Educotionwos viewed as increosingly
essentbl forthe world'spopuInformotbn Technology ond Mobile Technobgy is now forcing education
sector to chonge =cording to the
need of the time. The most emerging dimension of the Business and Commerce education in the 21st
centuryisthe need for Business School to use technology and make it integral port of course contents
Educationnowbecomesonindustry,there isexplosionof technologiesandknowledgeinall sphere.The
quafityof Commerce Educationhosbecome amajormarketingissue inthe changing environment.. per
specialzation,opractical training should be provided to the students. By making relevant and pmctical
orientedCommerce Education,we moyimpoct global competitiveness to our students.As a port of the
society the social awareness among Commerce students is the emerging need of present time