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A presentation by Joel Cloralt of FIU Business

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  1. 1. Joel Cloralt E-Marketing Coordinator Marketing, Communications & Recruiting FIU Business
  2. 2. Introduction • What do I need?
  3. 3. Introduction • What do I need? Javascript Code <script type="text/javascript"> var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www."); document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E")); </script> <script type="text/javascript"> try { var pageTracker = _gat._getTracker("UA-XXXXXXX-X"); pageTracker._trackPageview(); } catch(err) {}</script>
  4. 4. Now what?
  5. 5. Now what? • Add the piece of code to all pages you want to track. • Set profiles to segment areas from your site. • Establish your goals. • Use filters. • Tag your links. • Analyze your results.
  6. 6. Demo
  7. 7. Tag your links
  8. 8. Tag your links
  9. 9. Tag your links
  10. 10. Tag your links
  11. 11. Analyzing Results
  12. 12. Analyzing Results • Where are your visitors coming from? • Website referrals • Search engines • Marketing Campaigns
  13. 13. Analyzing Results • Where are your visitors located
  14. 14. Analyzing Results • Are people doing what you want them to do on your website? (Goals)
  15. 15. Analyzing Results • Are your online efforts working?
  16. 16. Questions?
  17. 17. Thank you!

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