#Iranelection Fitzroy Amsterdam

6,237 views

Published on

Fitzroy inspiration session on the role of social media in the Iran elections of 2009.

Published in: Business, Travel, Technology
  • Interesting. My vote Up.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Got me thinkin'... Love it!
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • I don't agree on slide 60! 'Organisation no longer limits activation'. I think twitter or other social media are in their way highly organised. The definition of organisations and their boundaries are just changing. I agree with Wubbo, nice insights! keep up the good work!
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • looking forward for the next pres from these guys
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Nice insights, great examples
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

#Iranelection Fitzroy Amsterdam

  1. IRAN ELECTION INSPIRATION SESSION SUMMER 2009: WWW.FITZROY.NL WORLD
  2. WHY IRAN? • MEDIA INFLUENCE – RECENT POLITICAL DEVELOPMENTS IN IRAN PRESENT AN INTERESTING VIEW ON HOW MEDIA AND THE WAY PEOPLE USE MEDIA HAS CHANGED • CHANGES IN MEDIA THAT WILL BE ADDRESSED THROUGHOUT THIS PRESENTATION – REAL TIME WEB – 24/7 CONNECTED – TRANSPARENCY – GROUP ACTIVATION – VIRALITY – ‘YOU THE MEDIA’ – ONLINE DRIVES OFFLINE
  3. BACKGROUND
  4. BACKGROUND • ISLAMITIC REPUBLIC IRAN • OVER 65 MILLION INHABITANTS – MAJORITY OF THE PEOPLE LIVING IN IRAN IS YOUNGER THAN 30 – TEHERAN CAPITAL – APPROXIMATELY 10 MILLION INHABITANTS • AHMADINEJAD, A KNOWN CONSERVATIVE, CAME INTO POWER WHEN HE DEFEATED KHATAMI, A ‘REFORMIST’ DURING THE 2005 ELECTION • REAL POWER IS IN THE HANDS OF THE SPIRITUAL GUARDIANS – COUNCIL OF GUARDIANS AND THE SUPREME LEADER • MASS MEDIA IS STATE CONTROLLED
  5. ORGANIGRAM REAL POWER IN HANDS OF THE SUPREME LEADER, KHAMENEI HARDLINER AND SUPPORTIVE OF AHMADINEJAD
  6. SITUATION
  7. SITUATION • IRAN HELD ELECTIONS ON JUNE 12TH • FOUR APPROVED CANDIDATES; TWO MAIN CANDIDATES – AHMEDINEJAD (CURRENT PRESIDENT) – MOUSSAVI (‘REFORMER’) • BOTH MOUSSAVI AND AHMADINEJAD CLAIM VICTORY EARLY AFTER THE FIRST POLLS
  8. ELECTION RESULTS • DIRECTLY AFTER THE FIRST POLLS THERE ARE (ONLINE) SOURCES HINTING AT FRAUDE • THE RUMOURS LEAD TO PROTESTS IN TEHERAN (AND SOME OTHER CITIES) IN THE WEEKEND AFTER THE EECTIONS • VERY LITTLE MAINSTREAM MEDIA ATTENTION FOR THE PROTEST – IRAN REGIME CONTROLS MASS MEDIA – FOREIGN MEDIA IN IRAN IS TOLD TO NOT OPENLY REPORT ON PROTESTS
  9. TRADITIONAL SOURCES TRADITIONAL DUTCH MEDIA REPORTS ON AHMADINEJAD WINNING THE ELECTIONS  
  10. TWITTER EARLY REPORTS THROUGH TWITTER HINTING AT POSSIBLE FRAUDE
  11. SOCIAL MEDIA
  12. SOCIAL MEDIA NUMBERS • HUGE EXPLOSION OF REPORTS ON IRAN THROUGH SOCIAL MEDIA CHANNELS SUCH AS TWITTER, FACEBOOK, YOUTUBE, BLOGS ETC.
  13. TWITTER 221.000 TWEETS AN HOUR AT IT’S PEAK PEAK AT TWITTER ANNOUNCING MAINTENANCE DOWNTIME SCHEDULED AT AN INCONVENIENT MOMENT FOR PROTESTING IRANIANS
  14. BLOGS 2.2 MLN BLOG POSTS IN 24 HOURS BLOGPOSTS MENTIONING IRAN AS INDEXED BY GOOGLE
  15. YOUTUBE 184.500 IRAN VIDEOS 3.000 ON JUNE 17TH VIDEOS ON YOUTUBE TAGGED ‘IRAN’
  16. SOCIAL MEDIA & IRAN • 3 IMPROTANT WAYS ON HOW SOCIAL MEDIA PLAYS AN IMPORTANT ROLE IN THE IRAN ELECTION 1. COMMUNICATION 2. ORGANISATION 3. PARTICIPATION
  17. 1. COMMUNICATION 1. IRANIANS COMMUNICATE AMONGST EACH OTHER THROUGH FACEBOOK AND TWITTER 2. SOCIAL MEDIA AS A LIFELINE TO THE OUTSIDE WORLD – LATEST UPDATES ON IRAN DEVELOPMENTS THROUGH SOCIAL SITES • YOUTUBE, FACEBOOK, TWITTER, FLICKR 3. SUPPORT, INPUT AND FEEDBACK FROM ALL OVER THE WORLD
  18. 1. COMMUNICATION SHARING THE LATEST FROM IRAN IRANIANS USE TWITTER TO COMMUNICATE WITH EACH OTHER
  19. 1. COMMUNICATION FIRST PICTURES FROM PROTESTS ONE OF THE EARLIER PROTEST PICTURES FROM IRAN
  20. 1. COMMUNICATION FIRST VIDEOS ON MASS PROTESTS VIDEOS ON YOUTUBE SHOW WHAT IS GOING ON IN IRAN AT A MOMENT WHEN MOST MAINSTREAM MEDIA STILL REMAIN SILENT
  21. 1. COMMUNICATION PICTURES FROM TEHERAN THROUGH FLICKR WE SEE PICTRES OF PROTESTS; OPPOSITION LEADER MOUSSAVI JOINS THE CROWD
  22. 1. COMMUNICATION SET YOUR TWITTER AVATAR TO GREEN IT-ER DEVELOPS A PROGRAM THAT ENABLES YOU TO SET YOUR TWITTER AVATAR TO GREEN IN SUPPORT OF IRAN; THE FIRST WORLDWIDE TWITTER VIRAL
  23. 1. COMMUNICATION SUPPORT IRAN > GO GREEN MASSES OF GREEN AVATARS IN SUPPORT OF IRAN
  24. 1. COMMUNICATION FOLLOW NEWS ON IRAN IRANIANS SEE THAT THEIR MESSAGES ARE HEARD OUTSIDE IRAN, THROUGH TWITTER
  25. 2. ORGANISATION 1. ORGANISING PHYSICAL PROTESTS – ON FACEBOOK – SPREADING THROUGH FACEBOOK & TWITTER 2. ORGANISING AND CATEGORISING OF INFORMATION – NEWS – SOURCES – RELIABILITY
  26. 2. ORGANISATION - FACEBOOK MOUSSAVI’S FACEBOOK OPPOSITION LEADER MOUSSAVI ALREADY USED FACEBOOK THROUGHOUT THE ELECTIONS; DURING THE UPROAR IT IS USED FOR ORGANISATION OF PROTESTS AND STRIKES IN IRAN
  27. 2. ORGANISATION - FACEBOOK SOCIAL GROUPS ON FACEBOOK FACEBOOK SOCIAL GROUPS ON IRAN USERS SHARE AND DISCUSS THE LATEST NEWS AND DEVELOPMENTS
  28. 2. ORGANISATION - TWITTER SHARE INFORMATION ON PROTESTS IRANIANS USE TWITTER TO SHARE DATES LOCATIONS AND TIMES FOR PROTESTS
  29. 2. ORGANISATION - FLICKR PHOTOSTREAMS FROM TEHERAN USING SOCIAL TOOLS LIKE FLICKR.COM TO QUICKLY ORGANISE HEAPS OF INFORMATION ALL PICTURES FROM IRAN UPLOADED, AVAILABLE THROUGH 2 MOUSECLICKS
  30. 2. ORGANISATION – YOUTUBE CHANNEL VIDEO CHANNELS ON YOUTUBE YOUTUBE CHANNELS ON IRAN; ORGANISING VIDEOS FROM PROTESTS WITHIN A SPLIT SECOND
  31. 2. ORGANISATION - TWITTER SHARE TRUSTED SOURCES SHARE TRUSTED AND INSIGHTFUL SOURCES ON IRAN, THROUGH TWITTER
  32. 2. ORGANISATION - TWITTER SHARE NEWS OVERVIEWS OVERVIEWS CATEGORISING ALL TRUSTED SOURCES AGAIN SHARED THROUGH TWITTER
  33. 2. ORGANISATION – SOCIAL NEWS SOCIAL NEWS SITES ENORMOUS AMOUNTS OF ARTICLES RELATING TO IRAN ELECTIONS ON SOCIAL SITES LIKE DIGG OR REDDIT
  34. 2. ORGANISATIE - BLOGS HUFFINGTON POST: REAL-TIME POSTS LIVE BLOGGING ON DEVELOPMENTS IN IRAN GIVES CERTAIN BLOGS ‘MASS MEDIA’ AUTHORITY
  35. 2. ORGANISATIE - TWAZZUP TWAZZUP: GATHERED ONLINE SOURCES FOLLOWING ALL IMPORTANT TWEETERS, VIDEOS AND THE LATEST NEWS INCLUDING A ‘LIVE’ FEED
  36. 3. PARTICIPATION • USERS OFFERING SPECIFIC HELP THROUGH USER PARTICIPATION – WIKIPEDIA – TWEETGUIDE – CYBERWAR GUIDE – PROXIES – RETWEETS • USERS CONNECT TO OUST THEIR OPINION COLLECTIVELY – #CNNFAIL – TWITTER RESCHEDULE
  37. 3. PARTICIPATION - WIKIPEDIA ‘INDEPENDENT’ SOURCE ON IRAN DETAILED AND CONTINUOUSLY UPDATED WIKIPEDIA ARTICLE ON THE IRAN ELECTIONS
  38. 3. PARTICIPATION - TWITTER ACTIVATING ONLINE CONTENT CALL TO ACTION THROUGH SOCIAL MEDIA CHANNELS TO HELP FURTHER IMPROVE AND UPDATE WIKIPEDIA ARTICLE
  39. 3. PARTICIPATION – CYBERWAR GUIDE DO’S AND DONT’S FOR ‘NEWBIES’ UP TO DATE OVERVIEW ON HOW TO FOLLOW TRUSTED SOCIAL NEWS ON IRAN WITHOUT ENDANGERING OR HURTING IRANIAN CITIZENS AND PROTESTORS
  40. 3. PARTICIPATION - PROXIES PROVIDING PROXIES TO IRANIANS HELP IRANIANS TO STAY CONNECTED THROUGH THE INTERNET BY CONTINUOUSLY SUPPLYING NEW PROXIES
  41. 3. PARTICIPATION - #CNNFAIL #CNNFAIL: COLLECTIVELY ACT GROUP ACTIVATION: COLLECTIVELY CALLING ON CNN TO DEMAND ATTENTION AND AIRTIME FOR THE SITUATION IN IRAN
  42. 3. PARTICIPATION – TWITTER DOWNTIME CALLING ON TWITTER TWITTER LISTENS TO ITS USERS AND RESCHEDULES DOWNTIME TO A TIME MORE CONVENIENT FOR PROTESTING IRANIANS
  43. 3. PARTICIPATION – TWITTER LIST WHO TO TRUST? TWITTER USERS COMPILE LISTS OF RELIABLE TWITTER SOURCES TO FILTER OUT INFILTRANTS FROM IRANIAN POLICE AND GOVERNMENT
  44. 3. PARTICIPATION - TRANSLATIONS TRANSLATING PERSIAN INTO ENGLISH PERSIAN MESSAGES ARE BEING TRANSLATED INTO ENGLISH ONLY MINUTES AFTER THEY APPEAR ONLINE
  45. 3. PARTICIPATION - HACKING TAKE DOWN GOVERNMENT SITES CALLS FOR DDOS ATTACKS IN ORDER TO TAKE DOWN IRANIAN GOVERNMENT SITES
  46. 3. PARTICIPATION - HACKING OR MAYBE YOU SHOULDN’T REPLY SAYING THE DDOS ATTACKS NEED TO STOP BECAUSE IT MAY HURT ALL OFF IRAN’S ONLINE INFRASTRUCTURE AND THUS DOING MORE HARM THAN GOOD
  47. 3. PARTICIPATION - HACKING …BUT WHO DO YOU TRUST? YOU ASK YOURSELF WHO TO TRUST
  48. 3. PARTICIPATION - HACKING GET YOUR ARGUMENTATION OUT SEVERAL PEOPLE OPPOSING DDOS ATTACKS PUT OUT THEIR ARGUMENTATION QUICKLY AND GAIN TRUST
  49. 3. PARTICIPATION - PHOTOSHOP SPECIALISTS SPOT PHOTOSHOP FLAWS SPECIALISTS POINT OUT THAT THE PICTURES PUT OUT TO SHOW PEOPLE SUPPORTING AHMADINEJAD ARE PARTLY PHOTOSHOPPED
  50. 3. PARTICIPATION - PHOTOSHOP IRANIAN GOVERNMENT HAS A REP… IT HAPPENED BEFORE: ON THE LEFT THE ORIGINAL PICTURE THE ‘EXTRA THREATENING’ PICTURE IN THE MIDDLE AND USER GENERATED VERSION ON THE RIGHT
  51. BRANDS AND IRAN HOW BRANDS GOT INVOLVED
  52. IRAN AND SIEMENS & NOKIA IRAN BUYS SPYING EQUIPMENT ONLINE NEWS ON HOW NOKIA SIEMENS SOLD SPYING EQUIPMENT TO IRAN
  53. ..CONSUMER ACTIVISM BLOGS CALL FOR BOYCOT THE NEWS IS PICKED UP BY BLOGS MESSING WITH NOKIA’S LOGO TO SHOW THEIR DISCONTENT
  54. ..MASS EXPOSURE PICKED UP BY AUTHORITATIVE BLOGS EVEN THOUGH NOKIA PUTS OUT A REACTION SOME MAJOR BLOGS SPREAD THE WORD
  55. ..INFLUENCING SEO NEGATIVE PUBLICITY ON GOOGLE NEWS THAT WILL SHOW UP IN YOUR SEARCH RESULTS FOR QUITE SOME TIME
  56. RESULTING IN? LOST CONTRACTS IN THE USA SIEMENS IS SAID TO ALREADY LOOSE A LUCRATIVE DEAL
  57. LESSONS
  58. A NEW AGE IN MEDIA NEWS ON IRAN PREDOMINANTLY FED BY ONLINE, USER GENERATED NEWS; QUICK, PERSONAL AND UNFILTERED NEWS SEEMD TO BE TO SUBJECTIVE FOR MAINSTREAM MEDIA CHANNELS TO PICK UP ON
  59. CONSUMER IS ALWAYS ON & CONNECTED THROUGH ONLINE SOCIAL TOOLS; THE IRANIAN REGIME HAD A HARD TIME CONTROLING THE NEWS
  60. ORGANISATION NO LONGER LIMITS ACTIVATION BY ORGANIING INFORMATION IN NEW WAYS GROUP ACTIVATION IS NOW EASIER THAN EVER BEFORE
  61. POTENTIAL OF PARTICIPATION & CROWD SOURCING WITH PEOPLE BEING ENGAGED A SIMPLE CRY FOR HELP CAN BECOME A POWERFUL SELF ORGANISING MOVEMENT THAT IS VERY HARD TO STOP
  62. THE BEGINNING PICTURES BY FLICKR.COM, BOSTON.COM, THE BIG PICTURE

×