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Intersecting with Neil Raden's keynote, Ovum Principal Analyst Tony Baer asks, “what does it take to turn the promise of Big Data into tangible results?” Big opportunities to benefit from new technology have come and gone, yet the consistent challenge has been translating new potential into concrete benefits. Mr. Baer shared a practical perspective on making big data manageable by understanding key challenges you must overcome to leverage big data, especially the unique data quality issues the Big Data sources introduce.
Mr. Baer also shared his insight that while Business Intelligence and Big Data are viewed and managed separately, in reality "Big Data and Business Intelligence must converge." Big Data needs to be approached with "less of a silo mentality," and so does Business Intelligence.