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The Prom Glitzz program byFitz Design provides unequalled support for retail florists withthe leadership and assistance of...
• The next step in the Fitz Design  marketing plan is to make the 16 year  old girl aware of our products in an  effort to...
• Advertising in national prom magazines• Participation with Prom Industry Groups• Daily Social Media Updates   – Facebook...
Here are some examples of prom           magazines   Each magazine distributes, on average, 1.2 million copies.           ...
• The Prom Glitz media kit, required  purchase, to help you promote your store  as a featured Prom Glitzz Florist.• Each P...
• PromGlitzz.com will feature  images and more information  about Prom Glitzz.• There will be a zip code search for  teens...
•   By actively promoting your prom    business.•   Conducting a minimum of 3 events to    meet the goal - make the 16 yea...
• The Prom Glitzz program is not for every florist,  it is for florists who are dedicated to creatively  marketing their p...
Required Items                 10
Required items - explanation• The 15 required items are those that will be  featured in our magazine ads and most often  i...
Conduct At Least 3 Events• An event can be any number of things that line up  with the goal. The best ones get you out of ...
•   These events are the key to    accomplishing the goal of making the    16 year old girl aware of our products.•   This...
• The first step to qualify as a featured  Prom Glitzz florist is to sign up and  turn in your order form.• Fill out the “...
• Turn your Prom Glitzz forms  and orders in right away.• The fastest way is through your  wholesaler.• Once you have comp...
What to do next• Step 2a – You will need to send in your list  of events, including, dates, times and  locations to Fitz D...
Clarification for companieswith more than one location.      • Retailers with more than        one location will have to  ...
• Mass Market florists can also  join the Prom Glitzz program if  they qualify individually with  all the requirements.• T...
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Prom glitzz presentation for retailers

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Fitz Design Fall Prebook 2013

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Prom glitzz presentation for retailers

  1. 1. 1
  2. 2. The Prom Glitzz program byFitz Design provides unequalled support for retail florists withthe leadership and assistance of their local wholesalers. 2
  3. 3. • The next step in the Fitz Design marketing plan is to make the 16 year old girl aware of our products in an effort to generate more sales to the retail florists.• This goal is best accomplished in a team effort with Fitz Design and the florists. 3
  4. 4. • Advertising in national prom magazines• Participation with Prom Industry Groups• Daily Social Media Updates – Facebook – Twitter – Pinterest• All ads will include the line “available exclusively at your Prom Glitzz Florist!” 4
  5. 5. Here are some examples of prom magazines Each magazine distributes, on average, 1.2 million copies. 5
  6. 6. • The Prom Glitz media kit, required purchase, to help you promote your store as a featured Prom Glitzz Florist.• Each Prom Glitzz kit will include – 2 window posters – 12 school posters – 100 post cards with images of the ads for mailing or passing out to prom students. – Website link for a number of additional resources 6
  7. 7. • PromGlitzz.com will feature images and more information about Prom Glitzz.• There will be a zip code search for teens to be able to find you as a featured Prom Glitzz Florist near them. 7
  8. 8. • By actively promoting your prom business.• Conducting a minimum of 3 events to meet the goal - make the 16 year old girl aware of our products.• Have a physical display in your store.• Purchasing the advertising media kit. 8
  9. 9. • The Prom Glitzz program is not for every florist, it is for florists who are dedicated to creatively marketing their prom business.• We have determined that a florist who is actively and creatively marketing their prom business should have at least 75 Fitz Design items in stock, meeting our definition of “being actively in the prom business”• These 75 items are broken up into 2 groups.• The first group is required items = 15 items, which will be featured in our magazine ads.• The remaining 60 items are your choice enabling a perfect fit in your market and your business model.• Place your order for the required media kit. 9
  10. 10. Required Items 10
  11. 11. Required items - explanation• The 15 required items are those that will be featured in our magazine ads and most often in our social media posts.• Every Prom Glitzz Florist must have these available for teen comes in looking for them. Enabling a completed sale and making their prom dream come true! 11
  12. 12. Conduct At Least 3 Events• An event can be any number of things that line up with the goal. The best ones get you out of the store and into your community.• Here are some examples: – Going to the schools – Have an open house – Have an event with your Prom All Stars – Be creative, have unique events. – Have fun 12
  13. 13. • These events are the key to accomplishing the goal of making the 16 year old girl aware of our products.• This program is most successful when we all get out in front of today’s teens.• We have to be in front of the customers, both where they are and brining them into your stores. 13
  14. 14. • The first step to qualify as a featured Prom Glitzz florist is to sign up and turn in your order form.• Fill out the “joining” form• Turn in your order for your required items.• Turn in your order for additional items that will take you to a total of 75 Fitz Design items you will be stocking in the spring. 14
  15. 15. • Turn your Prom Glitzz forms and orders in right away.• The fastest way is through your wholesaler.• Once you have completed this step you will be signed up and receive your product and your media kit! 15
  16. 16. What to do next• Step 2a – You will need to send in your list of events, including, dates, times and locations to Fitz Design.• Step 2b – You will need to send in a photo of your physical display.• Your wholesaler can help you with these steps also.• You will be listed on the Prom Glitzz website and entered into the zip code search once these steps are completed. 16
  17. 17. Clarification for companieswith more than one location. • Retailers with more than one location will have to qualify for each location. 17
  18. 18. • Mass Market florists can also join the Prom Glitzz program if they qualify individually with all the requirements.• This is by location, not by company.• Each location has to qualify on their own. 18

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