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Nukman Luthfie
CEO JUALIO.com | nukman@jualio.com | twitter @nukman
SOCIAL MEDIA UNTUK DONASI
WUJUDKAN.COM
KITABISA.COM
AYOPEDULI.COM
PUBLIK MAU BERPARTISIPASI
PUBLIK MAU BERPARTISIPASI
DOMPET DHUAFA
RUMAH ZAKAT
ACT
PKPU
SANTRENDELIK
THE DIGITAL CONSUMER BEHAVIOURAL MODEL
Online advertising,
Sponsorship &
Public Relations
Targeted Adv, Paid
Search &
Emai...
THE GAME HAS CHANGED
THE RISE OF SOCIAL MEDIA
TOP ACTIVE SOCIAL PLATFORM
2H 52M A DAY ON SOCIAL MEDIA
PEER RECOMMENDATIONS
ADVOCATES DRIVE SALES & SOCIAL
ENGAGEMENT
ADVOCATES DRIVE SALES & SOCIAL
ENGAGEMENT
ADVOCATES DRIVE SALES & SOCIAL
ENGAGEMENT
THE SOCIAL MEDIA CONSUMER BEHAVIOURAL MODEL
Social Media
Social Media Social Media
Social Media
Social Media
CEPAT. MUDAH.
MUDAH. CEPAT
MUDAH. CEPAT
AMAN. TERKONFIRMASI
FITRANA.ORG
3CS OF SOCIAL MEDIA ENGAGEMENT
Who you do it for
Community
What you create/share
Content
How you engage
Conversations
TARGETED
FOLLOWERS VS TWEETS
3CS OF SOCIAL MEDIA ENGAGEMENT
Who you do it for
Community
What you create/share
Content
How you engage
Conversations
COPY WRITING IS THE KEY
EMOTIONAL TWEET
40%
3CS OF SOCIAL MEDIA ENGAGEMENT
Who you do it for
Community
What you create/share
Content
How you engage
Conversations
ENGAGEMENT
– ASK. LISTEN.
RESPOND -
WORKS!
LISTENING WORKS
• Listen before
social media
posting
• Learn to social
media insight
SOCIAL MEDIA INTELLIGENCE
• Listening and gathering information about your brand/s, your company
and your competitors.
• O...
VIRAL
Lembaga
Donasi
Tim Lembaga
Donasi
Publik Publik Publik
Relawan Lembaga
Donasi
WHY PEOPLE FOLLOW BRAND ON TWITTER
WHY PEOPLE FOLLOW BRAND ON TWITTER
WHY TWITTER USERS
UNFOLLOW
THANK YOU
Nukman Luthfie
CEO of JUALIO.com
Cara Aman dan Mudah Jual Beli via Media Sosial
twitter @nukman
Facebook @nukman...
PRESENTED BY
Cara Mudah Fundraising dan Berdonasi via Media Sosial
www.fitrana.org
Email: sinergi@fitrana.org
Twitter: @fi...
Social Media untuk Penggalangan Donasi
Social Media untuk Penggalangan Donasi
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Social Media untuk Penggalangan Donasi

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Kiat-kiat penting dalam mengoptimalisasi penggunaan media sosial dalam menggalang dana sosial.

Published in: Social Media
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Social Media untuk Penggalangan Donasi

  1. 1. Nukman Luthfie CEO JUALIO.com | nukman@jualio.com | twitter @nukman SOCIAL MEDIA UNTUK DONASI
  2. 2. WUJUDKAN.COM
  3. 3. KITABISA.COM
  4. 4. AYOPEDULI.COM
  5. 5. PUBLIK MAU BERPARTISIPASI
  6. 6. PUBLIK MAU BERPARTISIPASI
  7. 7. DOMPET DHUAFA
  8. 8. RUMAH ZAKAT
  9. 9. ACT
  10. 10. PKPU
  11. 11. SANTRENDELIK
  12. 12. THE DIGITAL CONSUMER BEHAVIOURAL MODEL Online advertising, Sponsorship & Public Relations Targeted Adv, Paid Search & Email Marketing Organic Search Website & Landing Page or IN STORE Online Community Forum Blog
  13. 13. THE GAME HAS CHANGED
  14. 14. THE RISE OF SOCIAL MEDIA
  15. 15. TOP ACTIVE SOCIAL PLATFORM
  16. 16. 2H 52M A DAY ON SOCIAL MEDIA
  17. 17. PEER RECOMMENDATIONS
  18. 18. ADVOCATES DRIVE SALES & SOCIAL ENGAGEMENT
  19. 19. ADVOCATES DRIVE SALES & SOCIAL ENGAGEMENT
  20. 20. ADVOCATES DRIVE SALES & SOCIAL ENGAGEMENT
  21. 21. THE SOCIAL MEDIA CONSUMER BEHAVIOURAL MODEL Social Media Social Media Social Media Social Media Social Media
  22. 22. CEPAT. MUDAH.
  23. 23. MUDAH. CEPAT
  24. 24. MUDAH. CEPAT
  25. 25. AMAN. TERKONFIRMASI
  26. 26. FITRANA.ORG
  27. 27. 3CS OF SOCIAL MEDIA ENGAGEMENT Who you do it for Community What you create/share Content How you engage Conversations
  28. 28. TARGETED
  29. 29. FOLLOWERS VS TWEETS
  30. 30. 3CS OF SOCIAL MEDIA ENGAGEMENT Who you do it for Community What you create/share Content How you engage Conversations
  31. 31. COPY WRITING IS THE KEY
  32. 32. EMOTIONAL TWEET
  33. 33. 40%
  34. 34. 3CS OF SOCIAL MEDIA ENGAGEMENT Who you do it for Community What you create/share Content How you engage Conversations
  35. 35. ENGAGEMENT – ASK. LISTEN. RESPOND - WORKS!
  36. 36. LISTENING WORKS • Listen before social media posting • Learn to social media insight
  37. 37. SOCIAL MEDIA INTELLIGENCE • Listening and gathering information about your brand/s, your company and your competitors. • Once you have the data use that old PR skill called content analysis.
  38. 38. VIRAL Lembaga Donasi Tim Lembaga Donasi Publik Publik Publik Relawan Lembaga Donasi
  39. 39. WHY PEOPLE FOLLOW BRAND ON TWITTER
  40. 40. WHY PEOPLE FOLLOW BRAND ON TWITTER
  41. 41. WHY TWITTER USERS UNFOLLOW
  42. 42. THANK YOU Nukman Luthfie CEO of JUALIO.com Cara Aman dan Mudah Jual Beli via Media Sosial twitter @nukman Facebook @nukman Blog: sudutpandang.com
  43. 43. PRESENTED BY Cara Mudah Fundraising dan Berdonasi via Media Sosial www.fitrana.org Email: sinergi@fitrana.org Twitter: @fitrana Facebook: facebook.com/FitranaID

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