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Why Does my Fridge Need Twitter?

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Why Does my Fridge Need Twitter?
with Mark Rigley
April 14 2015, 11:00 - 11:45am
TORONTO II
INSPIREHARDWARE
OVERVIEW

More and more everyday objects are getting connected – fridges, doorbells, thermostats – even kettles. The present state of the art, along with the Maker movement, makes it really easy for anyone to design and prototype digitally connected or augmented objects – this is the real internet of things. Some very interesting and useful tools are being built. But there is also, inevitably, a lot of dumb stuff too.

Better design can help this. This talk presents some ideas about how to resist the bewitchment of new technological possibilities, and about how a naturalistic, human-centred approach to design can work better. Recent experiences developing real products are shared to help illustrate how prototyping is more important than ever, and how surprised we can be by how we react.

OBJECTIVE

Prompt new thinking about how to design augmented and connected objects from a human point of view.

TARGET AUDIENCE

Anyone with an interest in bridging the digital and physical worlds in product design.

FIVE THINGS AUDIENCE MEMBERS WILL LEARN

That the technology doesn’t matter.
That a prototype is worth a thousand meetings, especially in a new domain where old rules of thumb no longer work.
That a focus on user experience is still the best way to design – now more than ever.
That the “uncanny valley” phenomenon may be about more than just looks – agency can be pretty spooky too.
That we are about to enter a new golden age of design, all around connected objects and experiences.

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Why Does my Fridge Need Twitter?

  1. 1. @2015 Fuel Industries Inc. / Fuel and Generation Play is a trademark of Fuel Industries Inc. / For internal use only, do not distribute Y Volution Digital Engagement Concepts
  2. 2. Fuel is a youth and family marketing agency We use technology to help brands engage Generation Play in amazing ways, in all areas of the world. @2015 Fuel Industries Inc. / Fuel and Generation Play is a trademark of Fuel Industries Inc. / For internal use only, do not distribute
  3. 3. A digital studio built for youth engagement Fuel is a digital agency that exists to deliver technology that adds value to youth brands. We’ve built a company from the ground-up to do one thing: create digital experiences that youth and families love.
  4. 4. Private and Confidential; Not for Distribution. © 2014 Fuel Entertainment, 2014 Fuel Industries Inc.
  5. 5. Private and Confidential; Not for Distribution. © 2014 Fuel Entertainment, 2014 Fuel Industries Inc.
  6. 6. @fuelyouth FOLLOW US

Why Does my Fridge Need Twitter? with Mark Rigley April 14 2015, 11:00 - 11:45am TORONTO II INSPIREHARDWARE OVERVIEW More and more everyday objects are getting connected – fridges, doorbells, thermostats – even kettles. The present state of the art, along with the Maker movement, makes it really easy for anyone to design and prototype digitally connected or augmented objects – this is the real internet of things. Some very interesting and useful tools are being built. But there is also, inevitably, a lot of dumb stuff too. Better design can help this. This talk presents some ideas about how to resist the bewitchment of new technological possibilities, and about how a naturalistic, human-centred approach to design can work better. Recent experiences developing real products are shared to help illustrate how prototyping is more important than ever, and how surprised we can be by how we react. OBJECTIVE Prompt new thinking about how to design augmented and connected objects from a human point of view. TARGET AUDIENCE Anyone with an interest in bridging the digital and physical worlds in product design. FIVE THINGS AUDIENCE MEMBERS WILL LEARN That the technology doesn’t matter. That a prototype is worth a thousand meetings, especially in a new domain where old rules of thumb no longer work. That a focus on user experience is still the best way to design – now more than ever. That the “uncanny valley” phenomenon may be about more than just looks – agency can be pretty spooky too. That we are about to enter a new golden age of design, all around connected objects and experiences.

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