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Understanding the Past and Present to Determine the Future of Design


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Presented at FITC Toronto 2017
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Paul Trani, Adobe

Visual communication has been around ever since humans could hold a stick. Over the years that stick has changed into a chisel, brushes and now into a mouse and touchpad that we use today. In this session, Adobe evangelist Paul Trani will look at the history of visual design to where we are today with graphic, UI, and UX design. With an understanding of technological advancements and interpreting data on design trends Paul will show where design is headed in both the near and distant future so you can be better equipped to tackle what’s next.

By looking at the past and present of design as well as technological advancements we are able to see where design will go in the future.
Target Audience

Anyone involved in visual communication (graphic, web, UI/UX)
Five Things Audience Members Will Learn

History of graphic design
Present state of graphic, web, UI/UX design
Technological advances that will change your design career
Whats in the near future to help designers
A look at potential design careers in the future

Published in: Design
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Understanding the Past and Present to Determine the Future of Design

  1. 1. The Past, Present, and Future of Design Paul Trani Sr. Creative Cloud Evangelist, Adobe
  2. 2. “I study history because I am interested in the future.” Peter Rachleff
  3. 3. This session will go through the history and evolution of design How technology has shaped opportunities to create better design. With a look at where design is headed in the future.
  4. 4. Past / Present / Future
  5. 5. Past / History of Design
  6. 6. Cave Paintings Earliest visual form of communication 38,000 BCE
  7. 7. Hieroglyphs Ancient Egypt 3,200 BCE
  8. 8. The Oldest Advertisement 140 CE Ephesus
  9. 9. The First Information Revolution Gutenburg Press & Moveable Type 1450 CE
  10. 10. Industrial Revolution Manual labor to machine manufacturing. 1760 CE
  11. 11. First Photograph By Joseph Nicéphore Niépce. 1826 CE
  12. 12. First Selfie By Robert Cornelius 1839
  13. 13. First Motor Car Karl Benz + throttle system + spark plugs + gear shifters + water radiator + carburetor 1886 CE
  14. 14. Graphic design gives order to information, form to ideas 1922 Graphic Design
  15. 15. Cut and Paste Graphic Design 1960’s
  16. 16. Cut and Paste 1993 Graphic Design Graphic Design
  17. 17. First Computer ENIAC - 800 sqft. 50 tons.18,000 vacuum tubes. Constructed 1943
  18. 18. Circuits double every two years 1960 Moore’s Law
  19. 19. Apple Macintosh Pretty dope. 1984
  20. 20. Microsoft Windows Pretty affordable. 1985
  21. 21. Era of Desktop Publishing Typesetting. Graphics. Publishing. All done by anyone with a computer. 1980’s to Present Paul Trani Print Designer
  22. 22. Adobe, Quark, Corel 1980’s to Present Anyone can make their own documents with templates and software.
  23. 23. Anyone can make documents/prints with templates and software Adobe, Quark, Corel 1980’s to Present
  24. 24. Adobe Illustrator Vector shape creation 1987
  25. 25. Adobe Photoshop Raster/photo editing and the magic wand 1990
  26. 26. The World Wide Web Another Information Revolution 1994
  27. 27. Creating for the Web 1997 The web needs images
  28. 28. Exposure to Code 1997 2 out of 5 designers surveyed are involved in code development NEA future of Design Survey 2016, p24 Paul Trani Print/Web Designer
  29. 29. iPhone 2005 A change in how we view the web
  30. 30. Mobile Site 2005 Initial solution was to make a second, mobile site. Paul Trani Print/Web/Mobile Designer
  31. 31. Present / Designing Today
  32. 32. Today Things are Easier Editing, Coding, Publishing etc.
  33. 33. Today Shawn Hayes “Web Designer” Jane Doe “Web Designer” Daniel Johnson “Web Designer” Suzie Patterson “Web Designer” Code-Free Design The new face of desktop publishing, everyone is given a voice.
  34. 34. Responsive Design Media Queries, Bootstrap etc. Today
  35. 35. Today Understanding Usability in Design Popularity of Apps Paul Trani Print/Web/Mobile/UI Designer
  36. 36. New Tools Today Sketch + InVision
  37. 37. Social Media Designer Today Patricia Washington UI/UX/Social Media Designer Sandis Harris Print/Web/Social Media Paul Trani Print/Brand/Web/Mobile/ Social Media/UI Designer 74% of social media marketers use visuals. 10% vs 65%. Images increase retweets by 150%.
  38. 38. Near Future / Design
  40. 40. Semi-Flat Design Future Straightforward, Authentic, Honest
  41. 41. Movement/Animation GIFs (cinemagraphs) Future
  42. 42. Project Felix 3D for Designers Future
  43. 43. Multi-Color Fonts / Emojis Future
  44. 44. Future Futuracha by Holy Context-Aware Type
  45. 45. Far Future / Design
  46. 46. Tools that Design for You Helping designers (and anyone) create compelling content Future
  47. 47. Color Correction Future #ColorChameleon
  48. 48. Image Search Future #ConceptCanvas
  49. 49. Virtual Reality Future Project Dali
  50. 50. Future / UI/UX
  51. 51. Invisible Design Future “Good design…Is as little design as possible”  Dieter Rams
  52. 52. Future Dropbox
  53. 53. Knock App Future
  54. 54. ESPN SportsCenter Future
  55. 55. Voice Commands Future
  56. 56. Smart Glasses Future Facebook in 2026
  57. 57. Invisible Bike Helmet Future
  58. 58. Far Far Future / Design
  59. 59. “Researchers from the University of Oxford are claiming that approximately 47% of all currently existing jobs have a high chance of being taken over by machines within the next 20 years”
  60. 60. Hi, I’m D3S1GN3R. Robot Designer Future
  61. 61. In the 1800s, 80% of the U.S. labor force worked on farms. Today it’s 2%.
  62. 62. Automation The steel industry lost 75% of its workforce between 1962 and 2005. But its shipments did not decline because of automation. Roughly 13% of manufacturing job losses can be attributed to trade and the rest to enhanced productivity because of automation. Future
  63. 63. First Motor Car Future
  64. 64. In the 1800s, 80% of the U.S. labor force worked on farms. Today it’s 2%. Obviously mechanization didn’t destroy the economy; it made it better off. Food is now really cheap compared to what it was relative to income, and as a result people have money to spend on other things and they’ve transitioned to jobs in other areas.
  65. 65. Today’s jobs require more education and interpersonal skills than those in the past. Just like the Industrial Revolution requiring high school for all and workers rights, tomorrow’s jobs will take more education and more social skills.
  66. 66. “Engineers are efficient problem solvers. Business people think short term. Designers want things to be elegant and beautiful. All three need to create and collaborate in harmony, and honor the value each other brings. There needs to be a new kind of ‘multi-dimensional’ approach to design that is yet to be invented.” Linda Holliday @lmholliday
  67. 67. Potential Design Jobs of the Future Chief Experience Officer Chief Design Officer Automation Experience Designer Augmented Reality Designer Real-time 3D Designer Human-Machine Persona Designer Drone Experience Designer Gesture Control Designer Neural Virtual Experience Designer Future Business Design Technology
  68. 68. CLASSIC DESIGN There is a right way to design and craft something. DESIGN THINKING Innovation has outpaced execution, and experience matters. COMPUTATIONAL DESIGN Design for billions of people and in realtime Convergence Future Design Business Technology
  69. 69. Conclusion
  70. 70. Conclusion Future “People ignore design that ignores people.”
 Frank Chimero Design with Purpose Keep Reinventing Yourself “It’s not the strongest of species who survive, nor the most intelligent, but the one most responsive to change.” Charles Darwin Never Stop Learning “You can never be overdressed
 or overeducated.”
 Oscar Wilde