Save 10% off ANY FITC event with discount code 'slideshare'
See our upcoming events at www.fitc.ca
This talk takes a look at the emerging role of service design and how creativity can make a difference. With business models changing rapidly, focus is shifting from product to services and brands are looking for new ways to strengthen the relationship they have with people.
Daniël from Achtung! & Kraftwerk explores how service design can create an emotional connection using creativity & craft. He will focus on the importance of good insights, storytelling creativity, prototyping and awesome execution. With a show and tell of work-in-progress, final pieces and inspiring work from others.
Designers, creatives, technologists, strategists, producers and brand owners.
Five things audience members will learn
How design can change behaviour.
How brands can earn their place in peoples lives.
How collaboration is the new competition.
How we connect services and storytelling.
How the future is shaped today.