with Marco Petkovski
Data tells us “what” and interactions tell us “why”. The classic approach to analytics is to simply observe the data and report the insights, but as analytics becomes a more engrained part of the creative process it also becomes more important to make sense of things that cannot be measured with numbers. Session recording and other tactile tools represent a brave new world for analytics and are challenging us to transcend data and connect designers and developers to user behaviour as it happens.
Presented at FITC Toronto 2014 on April 27-29, 2014
More info at www.FITC.ca