Transcending data marco_petkovski

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Transcending Data
with Marco Petkovski

OVERVIEW
Data tells us “what” and interactions tell us “why”. The classic approach to analytics is to simply observe the data and report the insights, but as analytics becomes a more engrained part of the creative process it also becomes more important to make sense of things that cannot be measured with numbers. Session recording and other tactile tools represent a brave new world for analytics and are challenging us to transcend data and connect designers and developers to user behaviour as it happens.

Presented at FITC Toronto 2014 on April 27-29, 2014
More info at www.FITC.ca

Published in: Data & Analytics
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Transcending data marco_petkovski

  1. 1. @marcopetkovski Hi, I’m Marco
  2. 2. @marcopetkovski Teehan + Lax
  3. 3. @marcopetkovski Angel Analytics
  4. 4. @marcopetkovski
  5. 5. @marcopetkovski
  6. 6. @marcopetkovski
  7. 7. @marcopetkovski
  8. 8. @marcopetkovski
  9. 9. @marcopetkovski
  10. 10. @marcopetkovski
  11. 11. @marcopetkovski
  12. 12. @marcopetkovski
  13. 13. @marcopetkovski
  14. 14. @marcopetkovski “not the way we’ve done things”
  15. 15. @marcopetkovski
  16. 16. @marcopetkovski “If it ain’t broke don’t fix it”
  17. 17. @marcopetkovski
  18. 18. @marcopetkovski
  19. 19. @marcopetkovski
  20. 20. @marcopetkovski
  21. 21. @marcopetkovski
  22. 22. @marcopetkovski It’s ok to fail
  23. 23. @marcopetkovski 2 things can happen you will discover that what you assumed works or doesn’t work
  24. 24. @marcopetkovski Big deal.
  25. 25. @marcopetkovski
  26. 26. @marcopetkovski now that we’re fearless let’s talk about tools
  27. 27. @marcopetkovski
  28. 28. @marcopetkovski
  29. 29. @marcopetkovski
  30. 30. @marcopetkovski
  31. 31. @marcopetkovski
  32. 32. @marcopetkovski
  33. 33. @marcopetkovski
  34. 34. @marcopetkovski
  35. 35. @marcopetkovski
  36. 36. @marcopetkovski
  37. 37. @marcopetkovski which ones do I use?
  38. 38. @marcopetkovski “Why does this exist?”
  39. 39. @marcopetkovski
  40. 40. @marcopetkovski
  41. 41. @marcopetkovski Data is not as objective as it seems Instinct is not as subjective as it seems
  42. 42. @marcopetkovski Design with instinct Optimize with data
  43. 43. @marcopetkovski We are all flawed and that’s ok
  44. 44. @marcopetkovski
  45. 45. @marcopetkovski
  46. 46. @marcopetkovski
  47. 47. @marcopetkovski Get serious about measuring success Adopt an analyst today

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