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The Future of Motion Design

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Presented at FITC Toronto 2017
More info at http://fitc.ca/event/to17/

Published in: Design
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The Future of Motion Design

  1. 1. @MOTIONOGRAPHER T H E F U T U R E O F M O T I O N D E S I G N A 100% accurate, absolutely infallible forecast for the next decade from the industry’s incomparably brilliant yet surprisingly humble Justin Cone.
  2. 2. JUSTIN CONE deepthoughts,circa1988
  3. 3. A LO O K A H E A D 1. Wait, what is motion design? 2. Behold, the predictions! 3. Well… now what?

  4. 4. W H AT I S M OT I O N D E S I G N ?
  5. 5. motiondesign/motiongraphics motiongraphicdesign = graphicdesigninmotion =
  6. 6. G E N E A LO GY O F M OT I O N D E S I G N motion design storytellingproblem-solving filmmakingvisual communication animationgraphic design
  7. 7. FASCINATING. TELL ME AGAIN HOW YOU CREATE 
 SUCH ARBITRARY DISTINCTIONS.
  8. 8. DOCTORSTRANGE/SAROFSKY
  9. 9. NBCELECTIONGRAPHICS/BLOCK&TACKLE
  10. 10. 2016EUROCUP/IMAGINARYFORCES(DIR.BYJEREMYCOX)
  11. 11. MAILCHIMP+FACEBOOK /GIANTANT
  12. 12. PANTHELLAMINI/FRAME
  13. 13. DON’TBLINK/GRETEL
  14. 14. THEMEDIUMISTHEMESSAGE/DANSAVAGE
  15. 15. ANAFLIGHTCONNECTIONS/FIRSTBORN
  16. 16. UBERREDESIGN/UBER
  17. 17. MATERIALMOTION/GOOGLEDESIGN
  18. 18. UXINMOTION/ISARRAWILLENSKOMER
  19. 19. ARCHITECTURALPROJECTS/UNIVERSALEVERYTHING
  20. 20. INORI“PRAYER” /NOBUMICHIASAI
  21. 21. TOYOTACONCEPT-I
  22. 22. – J U ST I N C O N E “Motiondesignistothe21stcentury whatgraphicdesignwastothe20th century.”
  23. 23. T H E P R E D I CT I O N S
  24. 24. W H Y M A K E P R E D I C T I O N S ? 1. To focus a critical lens on current practice 2. To identify and/or get “unstuck” from creative ruts 3. To have fun
  25. 25. P R E D I C T I O N N O . 1 CGwilleattheworld.
  26. 26. W H Y C G ’ S A P P E T I T E I S G R O W I N G … 1. Hardware: The rise of the GPU 2. Software: Near-real-time rendering 3. Market forces: Growing demand for immersive experiences
  27. 27. GTXTITANZGRAPHICSCARD 1.HARDWARE
  28. 28. OCTANE+CINEMA4D/RAMIZSHEIKH 2.SOFTWARE
  29. 29. INDUSTRIALLIGHT&MAGIC(1982) GUYTOURGEMAN(2016) 2.SOFTWARE
  30. 30. 3.MARKETFORCES ELEMENTS/DESIGNI/O
  31. 31. “Computersdon'tcreatecomputeranimationany morethanapencilcreatespencilanimation.
 Whatcreatescomputeranimationistheartist.” – J O H N LA S S E T E R C H I E F C R E AT I V E O F F I C E R O F P I XA R A N D WA LT D I S N E Y A N I M AT I O N ST U D I O S
  32. 32. NIKEID/MANVSMACHINE
  33. 33. TERRAFORM-PLANET/ALEXDINGFELDER+JOSHUAHARVEY
  34. 34. P R E D I C T I O N N O . 2 Analoguewillmakesenseagain.
  35. 35. SEEDMATTERS/BUCK
  36. 36. DOLE“THEPROCESS”/BLINK(NOAHHARRIS)
  37. 37. SEEDMATTERS/BUCK
  38. 38. DOLE“THEPROCESS”/BLINK(NOAHHARRIS)
  39. 39. JUSTIN’S MOM somewhereinnature,whichI’veheardisgreat
  40. 40. THIS IS A BLANK SLIDE. ENJOY.
  41. 41. Analogue—asatermandanaesthetic—has lostitsmeaning.
  42. 42. IMPRESSION:SUNRISE/CLAUDEMONET(1873)
  43. 43. ANOTHER BLANK SLIDE. GOOD TIMES.
  44. 44. P R E D I C T I O N N O . 3 Thewebwillmove(again).
  45. 45. 2ADVANCED.COM(2004)
  46. 46. PHOTOBYFARISALGOSAIBI
  47. 47. YEP. ANOTHER BLANK SLIDE.
  48. 48. A T I N Y S A M P L I N G O F A N I M AT I O N L I B R A R I E S • Anima.js • Animate.css  • Bounce.js  • Choreographer.js • csshake • DynCSS • Effeckt.css • GSAP  • Hover.css • Loaders.css • magic • mo,js • Paper.js • Pixi JS • Particles.js • Rekapi • Rocket • Saffron  • Snap.svg • three.js • uilang • Velocity.js • vivus.js  • WOW.js
  49. 49. EDGEANIMATE HYPE FRAMER PRINCIPLE
  50. 50. GITHUB.COM/BODYMOVIN/BODYMOVIN
  51. 51. GITHUB.COM/FACEBOOKINCUBATOR/KEYFRAMES SQUALL.NO
  52. 52. VIKINGS:AWORLDREVEALED/JAM3
  53. 53. NORTH2PORTFOLIO
  54. 54. P R E D I C T I O N N O . 4 Motiondesignwillbethevisualmarkup languagefor(augmented)reality.
  55. 55. PA U L M I LG R A M ’ S R E A L I TY-V I RT U A L I TY C O N T I N U U M SOURCE A Taxonomy of Mixed Reality Visual Displays, P Milgram, F Kishino, IEICE Transactions on Information and Systems, 1994 realenvironment augmentedreality virtualenvironmentaugmentedvirtuality
  56. 56. realenvironment augmentedreality virtualenvironmentaugmentedvirtuality (optional,butsometimesnecessary)
  57. 57. realenvironment augmentedreality virtualenvironmentaugmentedvirtuality First Contact / Oculus Rift + Touch demo
  58. 58. realenvironment augmentedreality virtualenvironmentaugmentedvirtuality Oculus Rift (Facebook) HTC Vive (Valve) Playstation VR
  59. 59. realenvironment augmentedreality virtualenvironmentaugmentedvirtuality Pretty sure that’s a bicycle helmet…
  60. 60. PA U L M I LG R A M ’ S R E A L I TY-V I RT U A L I TY C O N T I N U U M realenvironment augmentedreality virtualenvironmentaugmentedvirtuality mixed reality 🤔
  61. 61. realenvironment augmentedreality virtualenvironment mixed reality + PA U L M I LG R A M ’ S R E A L I TY-V I RT U A L I TY C O N T I N U U M
  62. 62. Psyop AR demo, 2013 Generic AR concept image from Shutterstock realenvironment augmentedreality virtualenvironment mixed reality +
  63. 63. Microsoft HoloLens demo realenvironment augmentedreality virtualenvironment mixed reality +
  64. 64. realenvironment augmentedreality virtualenvironment mixed reality + Meta Daqri
  65. 65. 🙄Magic Leap demo
  66. 66. realenvironment augmentedreality virtualenvironment mixed reality +
  67. 67. Formotiondesign, theclearestpathforward leadsthroughaugmentedreality.
  68. 68. C I N E M AT I C V S I N T E R A CT I V E realenvironment augmentedreality virtualenvironment mixed reality +
  69. 69. V I RT U A L R E A L I TY Goosebumps VR / MPC C I N E M AT I C
  70. 70. V I RT U A L R E A L I TY Job Simulator / Owlchemy Labs I N T E R A CT I V E
  71. 71. “Viveisthemostexpensivedeviceonthemarket.It’s barelycapableofdoingamarginallyadequatejobof deliveringaVRexperience. Wehavetofigureoutallsortsofotherproblemsbefore eventhehardwarequestiongetsanswered,muchless what’sgoingtobethecompellingcontent.” – G A B E N E W E L L C O - F O U N D E R A N D P R E S I D E N T O F VA LV E C O R P O R AT I O N SOURCE Valve: Only 30 SteamVR Apps Have Made $250,000+ (and other truths of the young VR market), Road To VR, February 21, 2017
  72. 72. SANKHARA/TENDRIL
  73. 73. Mark Zuckerberg’s keynote centered on advances in augmented reality realenvironment augmentedreality virtualenvironment mixed reality +
  74. 74. FACEBOOKSTREETARTDEMO
  75. 75. AUGMENTEDREALITYFASHIONSHOW/SUPERBRIGHT
  76. 76. VIZLIBERO-AMERICANFOOTBALL
  77. 77. AUGMENTEDREALITYSPORTSEXPERIENCE/ABT
  78. 78. W H AT N OW ?
  79. 79. AT A P E R S O N A L L E V E L 1. Be honest and play to your strengths.
  80. 80. I N T E R E ST- S K I L LS M A P WEB DEVELOPMENT ENTREPRENEURSHIP BACK-END DEVELOPMENT FRONT-END DEVELOPMENT MARKETING WRITING MOTION DESIGN GRAPHIC DESIGN AUTOMATION NODE.JS PHP REACT MONGO DB BLOGGING DESIGN HISTORY SKILLS/CONFIDENCE HIGH MEDIUM LOW PUBLIC SPEAKING
  81. 81. AT A P E R S O N A L L E V E L 1. Be honest and play to your strengths. 2. Start small.
  82. 82. AT A P E R S O N A L L E V E L 1. Be honest and play to your strengths. 2. Start small. 3. No, smaller.
  83. 83. AT A P E R S O N A L L E V E L 1. Be honest and play to your strengths. 2. Start small. 3. No, smaller. 4. Always be learning.
  84. 84. student>master understanding>commanding
  85. 85. F O R B U S I N E S S 1. Nimbleness is inversely proportional to size.
  86. 86. team size nimbleness
  87. 87. F O R B U S I N E S S 1. Nimbleness is inversely proportional to size. 2. Understand what “investing in change” means.
  88. 88. I N V E ST I N G I N C H A N G E technology people + failures + short-term financial loss =new capabilities/offerings + higher retention +
  89. 89. F O R B U S I N E S S 1. Nimbleness is inversely proportional to size. 2. Understand what “investing in change” means. 3. Play to your strengths — and focus.
  90. 90. I N T E R E ST- S K I L LS M A P WEB DEVELOPMENT ENTREPRENEURSHIP BACK-END DEVELOPMENT FRONT-END DEVELOPMENT MARKETING WRITING MOTION DESIGN GRAPHIC DESIGN AUTOMATION NODE.JS PHP REACT MONGO DB BLOGGING DESIGN HISTORY SKILLS/CONFIDENCE HIGH MEDIUM LOW PUBLIC SPEAKING
  91. 91. –J O H N C A R M A C K , CTO O F O C U L U S V R “Focusisamatterofdeciding whatthingsyou'renotgoingtodo.”
  92. 92. bye. orwhatever.

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