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The Future of
Design is Female.
Illustration by Libby Van Der Ploeg for the Washington Post
The Importance of Women in UX
Andréa Crofts
Chapter Lead @HexUX_toronto
@andreacrofts
Senior Product Designer @TWG
M O D E R AT O R
The Future of Design is Female: The Importance of Women in UX
The Future of
Design is Female.
The Importance of Women in UX
Illustration by Libby Van Der Ploeg for the Washington Post
Chapter Lead @HexUX_toronto
Andréa Crofts
@andreacrofts
Senior Product Designer @TWG
Entrepreneur-in-Residence @ryersonDMZ
Michelle Caers
@mcaers
Founder & CEO @DesignedUX
Krys Blackwood
@shodoshan
Senior Lead User Experience Designer
@NASAJPL (Jet Propulsion Laboratory)
Officer, Global Brands @JWT_Worldwide
Brent Choi
@brentchoi
President @JWTCanada & Chief Creative
Say Hello
Krys Blackwood
@shodoshan
Senior Lead User Experience Designer
@NASAJPL (Jet Propulsion Laboratory)
Brent Choi
Officer, Global Brands @JWT_Worldwide
@brentchoi
President @JWTCanada & Chief Creative
Michelle Caers
@mcaers
Founder & CEO @DesignedUX
Entrepreneur-in-Residence @ryersonDMZ
Why there are so
few women in UX,
especially in more
senior roles
Part 1
Illustration by Libby Van Der Ploeg for the Washington Post
Reasons why we
need women on UX
teams, and what we
lose when women are
left out of the process
Part 2
Illustration by Libby Van Der Ploeg for the New York Times
The benefits
of inclusive
design teams
Part 3
Illustration by Libby Van Der Ploeg
Tips and advice
for encouraging
women to
pursue UX
Part 4
Illustration by Libby Van Der Ploeg
Thank You
We’re all in this together
Illustration by Libby Van Der Ploeg
The Future of Design is Female: The Importance of Women in UX
Q&A
Andréa Crofts
@andreacrofts
Senior Product Designer @TWG
Krys Blackwood
@shodoshan
Senior Lead User Experience Designer @NASAJPL
Founder and CEO @DesignedUX
Michelle Caers
Brent Choi
@brentchoi
President @JWTCanada & CCO @JWT_Worldwide
@mcaers
Thank You
We’re all in this together.
Andréa Crofts
@andreacrofts
Senior Product Designer @TWG
Krys Blackwood
@shodoshan
Senior Lead User Experience Designer @NASAJPL
Founder and CEO @DesignedUX
Michelle Caers
Brent Choi
@brentchoi
President @JWTCanada & CCO @JWT_Worldwide
@mcaers
Illustration by Libby Van Der Ploeg

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The Future of Design is Female: The Importance of Women in UX

  • 1. The Future of Design is Female. Illustration by Libby Van Der Ploeg for the Washington Post The Importance of Women in UX
  • 2. Andréa Crofts Chapter Lead @HexUX_toronto @andreacrofts Senior Product Designer @TWG M O D E R AT O R
  • 4. The Future of Design is Female. The Importance of Women in UX Illustration by Libby Van Der Ploeg for the Washington Post
  • 5. Chapter Lead @HexUX_toronto Andréa Crofts @andreacrofts Senior Product Designer @TWG Entrepreneur-in-Residence @ryersonDMZ Michelle Caers @mcaers Founder & CEO @DesignedUX Krys Blackwood @shodoshan Senior Lead User Experience Designer @NASAJPL (Jet Propulsion Laboratory) Officer, Global Brands @JWT_Worldwide Brent Choi @brentchoi President @JWTCanada & Chief Creative Say Hello
  • 6. Krys Blackwood @shodoshan Senior Lead User Experience Designer @NASAJPL (Jet Propulsion Laboratory)
  • 7. Brent Choi Officer, Global Brands @JWT_Worldwide @brentchoi President @JWTCanada & Chief Creative
  • 8. Michelle Caers @mcaers Founder & CEO @DesignedUX Entrepreneur-in-Residence @ryersonDMZ
  • 9. Why there are so few women in UX, especially in more senior roles Part 1 Illustration by Libby Van Der Ploeg for the Washington Post
  • 10. Reasons why we need women on UX teams, and what we lose when women are left out of the process Part 2 Illustration by Libby Van Der Ploeg for the New York Times
  • 11. The benefits of inclusive design teams Part 3 Illustration by Libby Van Der Ploeg
  • 12. Tips and advice for encouraging women to pursue UX Part 4 Illustration by Libby Van Der Ploeg
  • 13. Thank You We’re all in this together Illustration by Libby Van Der Ploeg
  • 15. Q&A Andréa Crofts @andreacrofts Senior Product Designer @TWG Krys Blackwood @shodoshan Senior Lead User Experience Designer @NASAJPL Founder and CEO @DesignedUX Michelle Caers Brent Choi @brentchoi President @JWTCanada & CCO @JWT_Worldwide @mcaers
  • 16. Thank You We’re all in this together. Andréa Crofts @andreacrofts Senior Product Designer @TWG Krys Blackwood @shodoshan Senior Lead User Experience Designer @NASAJPL Founder and CEO @DesignedUX Michelle Caers Brent Choi @brentchoi President @JWTCanada & CCO @JWT_Worldwide @mcaers
  • 17. Illustration by Libby Van Der Ploeg