Presented at Web Unleashed 2017. More info at www.fitc.ca/webu
Presented by Kate Meyer, Nielsen Norman Group
Flat design is an aesthetic style that doesn’t use any realistic or three-dimensional visual effects. When designers pursue a flat aesthetic, they often end up removing most of the signifiers (visual clues that tell users what’s interactive) from their interfaces. This lack of signifiers, combined with the popularity of flat design in the mainstream web since 2013, has been slowly altering how your users move through digital interfaces.
If your organization is considering adopting a flat, flat-ish, flat 2.0, or minimalist aesthetic, you should first be aware of the potential consequences. Even if your site isn’t flat, you can bet your users are experiencing flat design on other sites, and it’s changed their expectations of your designs. This talk explains what’s causing this epidemic of click uncertainty, and how you can avoid its negative consequences.
Designers (visual/UX), UX researchers, front-end web developers, management
Five Things Audience Members Will Learn
How to identify a flat design
The origins of flat design on the web
Findings from dozens of usability tests on flat sites
How a flat visual design impacts interaction design
How to create a flat design that doesn’t hurt usability