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The Colors of Design Cultures

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Presented at FITC Toronto 2017
More info at http://fitc.ca/event/to17/

presented by Kit Oliynyk, Capital One
Overview

Building and nurturing a flourishing design culture at scale is hard. All designers have unique skillsets and personalities, and it’s vital for design leaders to be able to identify their strengths and weaknesses, help designers grow and evolve professionally, while partnering them in a meaningful way to complement each other’s strengths. This talk is about how they’re doing it at Capital ONE Design, and the framework that they’re working on to guide us along the way.

Objective

Help designers evolve their skills, and connect them to improve their strengths as a team.

Target Audience

Design leaders and managers, designers, product managers, developers

Five Things Audience Members Will Learn

What are the colours of design cultures — different personality types among designers
How they might relate to various job roles within design industry
How to use the principles of game design to help designers identify their strengths and develop them further
How to find ideal partners to help with their weaknesses and work together
How to make design talent assessments that don’t make people shoot themselves

Published in: Design
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The Colors of Design Cultures

  1. 1. The Colors of Design Cultures fiorineKit Oliynyk
  2. 2. The Colors of Design Cultures fiorineKit Oliynyk
  3. 3. (C) Wizards of the Coast
  4. 4. Illustration by Alex Garner
  5. 5. Frozenbyte: Trine 2
  6. 6. http://imgur.com/GdZJ0cL
  7. 7. Elda Marroquin / 70kft
  8. 8. http://imgur.com/GdZJ0cL
  9. 9. http://imgur.com/GdZJ0cL
  10. 10. HBO / http://imgur.com/GdZJ0cL
  11. 11. HUMANITY INGENUITY INTENT PASSION PROCESS
  12. 12. Empathy Communication Includer Relator Individualization Responsibility Connectedness HUMANITY INGENUITY PASSION PROCESSINTENT
  13. 13. Empathy Communication Includer Relator Individualization Responsibility Connectedness Intellection Futuristic Analytical Learner Input Ideation Focus HUMANITY INGENUITY PASSION PROCESSINTENT
  14. 14. Empathy Communication Includer Relator Individualization Responsibility Connectedness Intellection Futuristic Analytical Learner Input Ideation Focus Strategic Deliberative Consistency Context Discipline Significance Win People Over HUMANITY INGENUITY PASSION PROCESSINTENT
  15. 15. Empathy Communication Includer Relator Individualization Responsibility Connectedness Intellection Futuristic Analytical Learner Input Ideation Focus Strategic Deliberative Consistency Context Discipline Significance Win People Over Activator Command Belief Competition Positivity Achiever Self-Assurance HUMANITY INGENUITY PASSION PROCESSINTENT
  16. 16. Empathy Communication Includer Relator Individualization Responsibility Connectedness Intellection Futuristic Analytical Learner Input Ideation Focus Strategic Deliberative Consistency Context Discipline Significance Win People Over Activator Command Belief Competition Positivity Achiever Self-Assurance Adaptability Harmony Restorative Arranger Developer Maximizer HUMANITY INGENUITY PASSION PROCESSINTENT
  17. 17. Wizards of the Coast
  18. 18. G R B U W ingenuity intentpassion humanity process
  19. 19. UX and research R U W business strategy G B U design standards R B W rapid prototyping G R U design cultureG B W HUMANITY INGENUITY INTENT PASSION PROCESS
  20. 20. G R B U W ingenuity intentpassion humanity process Rpassion U W ingenuity humanity UX and research
  21. 21. G R B U W ingenuity intentpassion humanity process Gprocess B U ingenuity intent business strategy
  22. 22. xkcd
  23. 23. * Yes, it’s a 
 different
 motorcycle. 
 Same gear,
 though.
  24. 24. G R B U W ingenuity intentpassion humanity process W humanity R B intentpassion design standards
  25. 25. G R B U W ingenuity intentpassion humanity process U ingenuityG Rpassion process rapid prototyping
  26. 26. G R B U W ingenuity intentpassion humanity process B intent G W humanity process design culture
  27. 27. Design culture is about rediscovering the human side of business. InVision
  28. 28. G R B U W ingenuity intentpassion humanity process
  29. 29. service design B U W design delivery G U W design management G R B creative technology R B U radical candor G R W HUMANITY INGENUITY PASSION PROCESSINTENT
  30. 30. G R B U W ingenuity intentpassion humanity process U ingenuity B W intent humanity service design
  31. 31. G R B U W ingenuity intentpassion humanity process Rpassion G B intent process design management
  32. 32. G R B U W ingenuity intentpassion humanity process B intentR U ingenuity passion creative technology
  33. 33. Liam Thurstonxkcd
  34. 34. G R B U W ingenuity intentpassion humanity process W humanity G U ingenuityprocess design delivery
  35. 35. Liam Thurston
  36. 36. G R B U W ingenuity intentpassion humanity process Gprocess R W passion humanity radical candor
  37. 37. J.K. Rowling “Fools who wear their hearts proudly on their sleeves, who cannot control their emotions, who wallow in sad memories and allow themselves to be provoked this easily…”
  38. 38. Empathy Communication Includer Relator Individualization Responsibility Connectedness Intellection Futuristic Analytical Learner Input Ideation Focus Strategic Deliberative Consistency Context Discipline Significance Win People Over Activator Command Belief Competition Positivity Achiever Self-Assurance Adaptability Harmony Restorative Arranger Developer Maximizer HUMANITY INGENUITY PASSION PROCESSINTENT
  39. 39. Thank you. fiorineKit Oliynyk bit.ly/designcultures

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