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with Dave Benton Interactive Creative Director, metajive
Presented live at FITC Toronto 2014 on April 27-29, 2014
In this session, Dave Benton will discuss his strategy to effectively convey a brand online. Constructing a plot, defining your brand anchor and refining your message will be the focus of this talk. Leveraging real world examples, you will receive the tools to effectively tell your own brand stories. Go behind the scenes and see how Webby awarded brand experiences were created.
About Dave Benton
Dave is the driving force behind metajive, since its inception in 1999. Dave headed to San Francisco to become a ‘hired gun’ for a handful of the big agencies in the city. Dave worked on everything he could get his hands on, which included Disney, Banana Republic, Gap and Mike’s Hard Lemonade.
After settling in Del Mar, California Dave developed metajive, whose high-profile clients include Porsche, Quiksilver, DC Shoes, NASCAR, Microsoft, Intel and Virgin America. Metajive also works closely with agencies such as JUXT, Cramer Krasslet, Eleven Inc, & Grip Ltd on their top-level accounts.
When Dave isn’t working he’s trying to catch a few waves.