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Showcase: Muse by InteraXon

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Showcase: Muse by InteraXon
with Jay Vidyarthi
Presented live at FITC Wearables on November 13 2014,

OVERVIEW
Brain sensing technology isn’t new; doctors and scientists have been studying and using it for decades. So why isn’t there a brain sensor in all of our homes yet? It might happen sooner than you think. Muse, the brain sensing headband, is a brain fitness tool that detects and measures the activity of your brain and provides with a rich, real-time audiovisual experience. Data views and gamification elements help you track improvements as you learn to manage stress, stay calm, and stay focused.

InteraXon just recently launched Muse, but it is already finding a place in the lives of a growing community of people opting to take control of their own minds. You’ll get a quick tour of the SDK, but that’s the easy part. Get deep insight into the problems faced trying to design and implement the app and the strategies Interaxon used to solve them. Learn how to transform even the most complex and novel technologies into accessible, universal and useful products. Come question your assumptions about wearable, brain sensing and mobile technologies!

Published in: Devices & Hardware
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Showcase: Muse by InteraXon

  1. 1. Jay Vidyarthi jay@interaxon.ca @jayvidyarthi www.choosemuse.com
  2. 2. Muse: the brain sensing headband Sensors, Wearables and Quantified Self
  3. 3. Muse: the brain sensing headband
  4. 4. Muse: the brain sensing headband
  5. 5. Muse: the brain sensing headband
  6. 6. Muse ($299 MSRP) Actichamp ($36,000 MSRP) Muse: the brain sensing headband Clinical grade EEG on your device.
  7. 7. Muse: the brain sensing headband Muse-IO – connects Muse to Bluetooth and streams data on OSC / LSL – outputs frequency bands (alpha, beta, theta, delta, gamma, mu) MuseLab – visualizes data from Muse MusePlayer – OSC streaming recorded data, file conversion Released Tools LibMuse – API for Android & iOS native applications (January) – outputs frequency bands (alpha, beta, theta, delta, gamma, mu) Focus / Relax – specialized outputs for quick plug & play brain sensing apps Coming Soon Open Developer Kit
  8. 8. Muse: the brain sensing headband …amazing technology isn’t enough.
  9. 9. Muse: the brain sensing headband human-centered design. ( u ser exp erien c e researc h ) ( interac tion d esig n ) ( user interface design) ( u sab ility en g in eerin g ) ( h u man -comp u ter interac tion ) ( information arc h itec tu re) ( etc .)
  10. 10. Muse: the brain sensing headband
  11. 11. Muse: the brain sensing headband
  12. 12. Muse: the brain sensing headband
  13. 13. 9% kids diagnosed ADHD 90% prescribed drugs ADHD 2 Billion people suffer from brain based health and productivity challenges Brain Health #1 Most anxious country in the world: US46.9% Amount of time spent with wandering mind 75% Doctors visits from stress Car crashes involve mobile phones 23% Costs $600B annually Addiction stressfear low self esteem PTSD sick health tired bills anxiety no sleep worry Muse: the brain sensing headband Distraction Anxiety Stress
  14. 14. Muse: the brain sensing headband It doesn’t have to be like this.
  15. 15. Muse: the brain sensing headband
  16. 16. Muse: the brain sensing headband
  17. 17. Muse: the brain sensing headband
  18. 18. Muse: the brain sensing headband
  19. 19. 1 2 3 4 5 6 Muse: the brain sensing headband The “Muser” Experience
  20. 20. Muse: the brain sensing headband
  21. 21. InteraXon Inc – “I love it. Immediate feedback, I feel like I finally "get" meditation after trying for over 5 years now.” - Anonymous (Kansas City) “Great design and effective when used frequently.” – David (Ontario) “Better than exercising, when it’s over I can’t believe the time has already gone by and I feel the results immediately.” – Jim (California) “Well done. Enjoyable, easy and habit supportive.” – Martin (Stockholm) “Incredible tool making it easier to let go of my wandering mind.” – Dana (California) Muse: the brain sensing headband “Impressed. It actually works as advertised, and it has a real world use.” – Doug (Indianapolis) The “Muser” Experience
  22. 22. Muse: the brain sensing headband The “Muser” Experience
  23. 23. Muse: the brain sensing headband $30 Discount Code: FITC2014 Expires: November 19th 2014 @ChooseMuse ChooseMuse.com Jay Vidyarthi jay@interaxon.ca @jayvidyarthi www.choosemuse.com

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