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Hacking the Creative Brain

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Think about it: creativity is a complex symphony of neurobiology, neurochemistry, and neuroelectricity in the brain. Are you curious as to what’s happening inside your cranium amongst the hemispheres, white matter, and brainwaves when you feel on fire with creativity versus when you don’t? The science of the creative brain completely challenges standard ways to approach concentration, work, order, focus, and productivity. In this session, we’ll take an unconventional journey through story to discover how the brain works best to be creative. Through better understanding key processes, we’ll learn potentially surprising ways to harness your brain’s innate creative powers for increased ideation, innovation, productivity, and getting into flow states to do your work better.

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Hacking the Creative Brain

  1. 1. Hacking the creative BrainWorking Better to Create MoreDenise R. JacobsFuture. Innovation. Technology. Creativity.Amsterdam, Netherlands18 February 2013
  2. 2. Tweeting talltalesI am:@denisejacobsWe’re at:#FITCAms @fitcI’m talking about how to:#hackcreativity
  3. 3. I used to have long hair
  4. 4. I’m part Vulcan. Srsly! Photo: Stefan Nitzsche
  5. 5. I Almost adopted a chicken
  6. 6. I Like to make stuff
  7. 7. After writing this…
  8. 8. I had an epiphany
  9. 9. Empowered & empowering
  10. 10. IntroIs this allthere is?
  11. 11. Live in Cubicalia
  12. 12. The BossMan
  13. 13. All of the pressure…
  14. 14. Oppressed
  15. 15. “Houston, We have aproblem…”
  16. 16. No, not these…
  17. 17. I mean this
  18. 18. Feel Like this?
  19. 19. Aka: Meh.
  20. 20. Out of Inspiration
  21. 21. Or this?
  22. 22. We need to be Conversant with
  23. 23. “Creativity is newness produced.” ★“Creativity is the process of developing original ideas that have value.”- Sir Ken Robinson, Out of Our Minds
  24. 24. We are alchemists
  25. 25. Even though it feels like it…“Creativity is magical, but is not magic.”- Charles Limb, “Your Brain on Improvisation” TED talk
  26. 26. Let’s get our hack on
  27. 27. 1emancipate2Adjust3Practice4Generate5Innovate6Produce
  28. 28. 1emancipate
  29. 29. Multitasking
  30. 30. Unclosed Loops (ZeigarNikEffect)
  31. 31. Communication addiction
  32. 32. Busyness
  33. 33. The evil voices in your head
  34. 34. Fear(“false evidence appearing real” or “f*ck everything and run”)causes unnecessary inhibitions which obstruct the generation of new ideas on a biochemical and neurological level.
  35. 35. Banish you inner critic
  36. 36. Impostor syndrome
  37. 37. Comparisons
  38. 38. “An essential aspect of creativity is not being afraid to fail.”- Dr. Edwin Land“Being right keeps us in place. Being wrong forces us to explore.”– Steven Johnson, Where Good Ideas Come From
  39. 39. Hack: Reframe #fail
  40. 40. 2Adjust
  41. 41. I’m talking about this
  42. 42. Balance Your Brain
  43. 43. Get your alpha on
  44. 44. Get physical
  45. 45. Hack: Shower
  46. 46. Hack: Be still
  47. 47. Lower cognitive filters
  48. 48. HACK: “Lo-fi” time
  49. 49. HACK: DeliberateDaydreaming
  50. 50. Biophilia
  51. 51. Negative Stress > Eustress
  52. 52. Hack: Laugh
  53. 53. 3Practice
  54. 54. Eliminate distractions
  55. 55. Exercise discipline
  56. 56. Show up everyday
  57. 57. Clean-up your habit fields
  58. 58. Manage time
  59. 59. Delegate
  60. 60. Be Mindful – Do one thing at atime
  61. 61. Restructure Work environments
  62. 62. Work standing up
  63. 63. Why? Because
  64. 64. 4generate
  65. 65. Look for problems to solve
  66. 66. Seek chanllenges
  67. 67. Change environments
  68. 68. Incubate to Generate
  69. 69. Gather and Curate
  70. 70. Tools Zootool.com Evernote Gimmebar.com Diigo Pinterest.com Delicious Imgspark.com Flickr Scrnshots.com Trello Vi.sualize.us Emberapp.com
  71. 71. 5Innovate
  72. 72. Do it with others
  73. 73. Bring brilliance together
  74. 74. Ideas are a network
  75. 75. The source of great ideas
  76. 76. Sameness
  77. 77. Diverse environments
  78. 78. Invite others to wonder with you
  79. 79. Share Ideas
  80. 80. Share mistakes
  81. 81. Co-work to collaborate
  82. 82. Parallel platy
  83. 83. IMprovise
  84. 84. Hack: Plus it
  85. 85. 6Produce
  86. 86. Tinker
  87. 87. Make Prototypes
  88. 88. Iterate
  89. 89. The d.school process• observe• suggest• tinker• review• apply feedback• reiterate
  90. 90. Get into the flow
  91. 91. All of the pieces in place…• Cleared space – work area, time, head• Concept in mind: know what you want to achieve and what it looks like• Necessary materials on hand• Distractions eliminated• Practice in place• Willingness in place
  92. 92. Cavalier creativity
  93. 93. OutroEaster Eggs
  94. 94. Level Up
  95. 95. Level Up
  96. 96. Joy in work
  97. 97. Creative Confidence
  98. 98. “Whatchoo talkin‟ „bout, Willis?”“…the confidence that, when given a difficult problem, we have a methodology that enables us to come up with a solution that nobody has before.”- David Kelley, Ideo
  99. 99. From this
  100. 100. To this
  101. 101. Full of ideas
  102. 102. Value YOurself
  103. 103. Ultimate outcome
  104. 104. Resourcesdelicious.com/denisejacobs/unfoldyourbrai ndelicious.com/denisejacobs/creativityhabitdelicious.com/denisejacobs/brainoncreativ ity
  105. 105. Articles for further reading (mine) netmagazine.com/features/ four-secrets-enhancing- creative-productivity alistapart.com/articles/ reigniting-your-creative-spark/ alistapart.com/articles/ banishing-your-inner-critic/
  106. 106. Americomorales.com
  107. 107. Shameless Self-Promotion #2 Smashing Books #3 & #3 1/3 My chapter: “Storytelling in Webdesign” SmashingBook.com
  108. 108. Shameless Self-Promotion #1 The CSS Detective Guide CSSDetectiveGuide.com twitter.com/cssdetective
  109. 109. Shameless Self-Promotion #3 InterAct With Web Standards: A Holistic Approach to Web Design InterActWithWebStandards.com twitter.com/waspinteract
  110. 110. How to find me DeniseJacobs.com denise@denisejacobs.com twitter.com/denisejacobs slideshare.net/denisejacobs
  111. 111. Thank you!

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