Presented at FITC Toronto 2018
More info at http://fitc.ca/event/to18/
Presented by Christine Clark, Thinkingbox
Interactive activations are fun, sought after, expensive and hard to track. Why would anyone want to create hardware that’s meant to be short term if you can’t determine the return on your investment?
Learn from case studies of projects that involve Arduino, Raspberry Pi, projection mapping, biometrics, EEG machines and virtual reality. Creating a stunt or out of home activation takes blood sweat and tears. This talk will focus on some key learnings from the strategy phase through production and delivery.
Discuss business and production learnings from applications of digital OOH experiences.
Anyone interested in making cool things that bridge the digital and real world.
Five Things Audience Members Will Learn
Planning, how to choose and prep for a digital experience
When to fake it and when to make it
Create greater reach with extensions
Fit a big idea into a budget
Best practices for integration, covering your butt
Out of Home & Digital: Integrated Experiences for Brands and Entertainment
Out Of Home & Digital Integrated Experiences
for Brands and Entertainment
Analytics & Analysis
Setting KPI’s and Marketing Goals
360 Campaign Planning & Strategy
Campaign Creative & Approach
Creative Copy & Writing
Art Direction & Approach
User Interface Design
Banner HTML Production
Mobile VR Creation
Web-Based VR Experiences
AR & MR Application Builds
Creative & Strategy
Social Media Workshops
Social Content & Banners
Video Content & Management
LIVE ACTION & MOTION
Directors & Script Writers
Motion Graphics & Design
VFX & Editing
3D + 2D Modelling & Animatics
Production Planning & Management
Build & Construction Management
Brand Ambassador Hiring & Management
3. DEFINE EXPERIENCES
8. ACTIVATION STRATEGY
1. DEFINE THE STORY
6. CONTENT CREATION
MEASURE TWICE, CUT ONCE
B U D G E T
Make sure you’ve considered
everything and then some to make
sure you’re able to cover what you
need to bring an experience to life.
Think, what can go wrong? Then
add a line item for it.
T I M E
Our hardware specialist constantly
tells me that to do custom hardware
properly you need a minimum of 8
weeks. This has been ignored. A lot.
We learned from it and make sure
that every minute is accounted for.
Q U A L I T Y
If your activation isn’t going to be
compelling or to the standard of the
creative team and the client, a met
timeline and budget mean nothing.
Know what quality you’re looking to
achieve and plan for it.
1 . P L A N N I N G I S K E Y T O A N Y P H Y S I C A L A N D D I G I TA L E X P E R I E N C E
2 . I F T H E R E ’ S A N O F F T H E S H E L F S O L U T I O N , U S E I T
3 . H AV E B A C K U P S F O R YO U R B A C K U P S
4 . T E S T, T E S T A N D T E S T A G A I N
5 . M A X I M I Z E YO U R R E A C H . S H A R E , A N A LY Z E A N D I T E R AT E