Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Out of Home & Digital: Integrated Experiences for Brands and Entertainment

46 views

Published on

Presented at FITC Toronto 2018
More info at http://fitc.ca/event/to18/

Presented by Christine Clark, Thinkingbox

Overview
Interactive activations are fun, sought after, expensive and hard to track. Why would anyone want to create hardware that’s meant to be short term if you can’t determine the return on your investment?

Learn from case studies of projects that involve Arduino, Raspberry Pi, projection mapping, biometrics, EEG machines and virtual reality. Creating a stunt or out of home activation takes blood sweat and tears. This talk will focus on some key learnings from the strategy phase through production and delivery.

Objective
Discuss business and production learnings from applications of digital OOH experiences.

Target Audience
Anyone interested in making cool things that bridge the digital and real world.

Five Things Audience Members Will Learn
Planning, how to choose and prep for a digital experience
When to fake it and when to make it
Create greater reach with extensions
Fit a big idea into a budget
Best practices for integration, covering your butt

Published in: Business
  • Be the first to comment

  • Be the first to like this

Out of Home & Digital: Integrated Experiences for Brands and Entertainment

  1. 1. Out Of Home & Digital Integrated Experiences 
 for Brands and Entertainment
  2. 2. CAPABILITIES ___ STRATEGY Analytics & Analysis Setting KPI’s and Marketing Goals 360 Campaign Planning & Strategy Creative Approach Content Planning CONTENT Campaign Creative & Approach Multi-Channel Design Interaction Design Creative Copy & Writing Art Direction & Approach DIGITAL User Experience User Interface Design Web Development Mobile Applications Banner HTML Production Mobile VR Creation Web-Based VR Experiences AR & MR Application Builds
  3. 3. CAPABILITIES ___ SOCIAL CONTENT Creative & Strategy Social Media Workshops Content Planning Social Content & Banners Email Templates Video Content & Management Community Management LIVE ACTION & MOTION Directors & Script Writers Motion Graphics & Design Storyboarding VFX & Editing Sound Design 3D + 2D Modelling & Animatics Production Planning & Management Creative Approach ACTIVATION
 3D Modelling Brand Positioning Build & Construction Management Integration Management Event Management Brand Ambassador Hiring & Management
  4. 4. DIGITAL ACTIVATIONS ___
  5. 5. PROCESS ___ 2. STORYBOARDING 7. DEVELOPMENT 3. DEFINE EXPERIENCES 8. ACTIVATION STRATEGY 1. DEFINE THE STORY 6. CONTENT CREATION 5. PRE-PRODUCTION 10. ANALYTICS & REPORTING 4. MOODBOARDING 9. LAUNCH/ACTIVATION
  6. 6. MEASURE TWICE, CUT ONCE ___ B U D G E T Make sure you’ve considered everything and then some to make sure you’re able to cover what you need to bring an experience to life. Think, what can go wrong? Then add a line item for it. T I M E Our hardware specialist constantly tells me that to do custom hardware properly you need a minimum of 8 weeks. This has been ignored. A lot. We learned from it and make sure that every minute is accounted for. Q U A L I T Y If your activation isn’t going to be compelling or to the standard of the creative team and the client, a met timeline and budget mean nothing. Know what quality you’re looking to achieve and plan for it.
  7. 7. CASE STUDIES
  8. 8. AMAZON STUDIOS Sneaky Pete LIE DETECTOR TEST
  9. 9. FOX NETWORK The Gifted X-Perience OOH ACTIVATION
  10. 10. AT&T AUDIENCE NETWORK Condor Headquarters OOH ACTIVATION
  11. 11. TLDR ___ 1 . P L A N N I N G I S K E Y T O A N Y P H Y S I C A L A N D D I G I TA L E X P E R I E N C E 2 . I F T H E R E ’ S A N O F F T H E S H E L F S O L U T I O N , U S E I T 3 . H AV E B A C K U P S F O R YO U R B A C K U P S 4 . T E S T, T E S T A N D T E S T A G A I N 5 . M A X I M I Z E YO U R R E A C H . S H A R E , A N A LY Z E A N D I T E R AT E
  12. 12. THANK YOU! ___ ® © 2018 Thinkingbox Media & Design Inc. Thinkingbox name and logo-mark are trademarks of Thinkingbox Media & Design Inc. All Rights Reserved.  Any trademarks or logos used throughout this documents are the property of their respective owners.

×