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There is a theory that the most successful and prolific designers are those who implement experimentation and exploration into their design process. It is those designers that end up innovating and making the most memorable of all design. Sagmeister, Josh Davis, Milton Glaser, David Carson to name a few. More and more studios are encouraging this type thing to keep their designers fresh AND keep them happy.
This talk will explore Myron’s personal beliefs on creative process. The importance as a working designer to:
• Maintain a personal practice without limitations be it art / tutorials / tests
• Include an experimental component into your creative process.
• To be ok with taking risks and making something ugly to reach innovation.
• Encourage designers to fail and salvage beauty from mistakes.