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From Data to Experience

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Presented at FITC Toronto 2017
More info at http://fitc.ca/event/to17/

John Rothenberg, Sosolimited
Overview

Our lives are increasingly defined by data. From the ads we see online, to the steps we count, to the time we set aside to drive to a client, data touches every aspect of our daily existence. But how often is data thought of as an expressive medium, capable of telling memorable stories that engage audiences on a meaningful level? John will present a broad overview of the ways creative studios, including his own, are harnessing data to drive innovative experiences that command attention.

Sosolimited was founded by three MIT graduates in 2003 and has been pioneering the creative application of new technologies ever since. Based in Boston and San Diego, the studio creates unique data and technology-driven work that engages audiences and inspires new perspectives. Their award-winning work takes the form of data visualization, experiential marketing, and interactive sculpture. They transform data into exciting, memorable experiences with measurable impact.

Objective

Explore the creative side of data and highlight the ways in which it can drive memorable, emotionally-rich experiences.

Target Audience

Creative agencies and marketing teams interested in data-driven storytelling and experiences.

Five Things Audience Members Will Learn

How to turn internet search terms into a fashion line
How to transform the London Eye into a mood ring of the nation
How a kinetic sculpture can reveal the motion of an invisible flock of birds
How LCD glass can become a 90-foot ribbon of natural patterns
How to tell if a President is lying in real time

Published in: Internet
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From Data to Experience

  1. 1. From Data to Experience JOHN ROTHENBERG
 SOSOLIMITED
  2. 2. How is data becoming a material for creative expression?
  3. 3. Charts and Graphs
  4. 4. JESSICA HAGY • INDEXED
  5. 5. JESSICA HAGY • INDEXED
  6. 6. JORIS TOONDERS • YONEGO Data in the 21st Century is like Oil in the 18th Century: an immensely, untapped valuable asset. Like oil, for those who see Data’s fundamental value and learn to extract and use it there will be huge rewards.
  7. 7. CATALOGTREE • FORTUNE 500
  8. 8. CATALOGTREE • FLOCKING DIPLOMATS
  9. 9. MARK LOMBARDI • GEORGE W. BUSH, HARKEN ENERGY, AND JACKSON STEPHENS, C. 1979-90
  10. 10. MARK LOMBARDI GEORGE W. BUSH, HARKEN ENERGY, AND JACKSON STEPHENS, C. 1979-90 (DETAIL)
  11. 11. GIORGIA LUPI AND STEFANIE POSAVEC • DEAR DATA
  12. 12. Language as Data
  13. 13. BEN FRY • VALENCE
  14. 14. JONATHAN HARRIS • WE FEEL FINE
  15. 15. SOSOLIMITED • RECONSTITUTION 2008
  16. 16. SOSOLIMITED • RECONSTITUTION 2008
  17. 17. SOSOLIMITED • RECONSTITUTION 2008
  18. 18. SOSOLIMITED • SET TOP BOX
  19. 19. SOSOLIMITED • SET TOP BOX
  20. 20. SOSOLIMITED • SET TOP BOX
  21. 21. SOSOLIMITED • SET TOP BOX
  22. 22. BEN RUBIN, MARK HANSEN • SHAKESPEARE MACHINE
  23. 23. BEN RUBIN, MARK HANSEN • SHAKESPEARE MACHINE
  24. 24. Image as Data
  25. 25. JENNY ODELL • GOOGLE DATA CENTER MURAL
  26. 26. JENNY ODELL • SIGNS OF LIFE
  27. 27. SOSOLIMITED • PIXELWEAVER
  28. 28. SOSOLIMITED • PIXELWEAVER
  29. 29. SOSOLIMITED • PIXELWEAVER
  30. 30. Data as Conductor
  31. 31. RYOJI IKEDA • DATAMATICS
  32. 32. FIELD IO • FORMS OF FINANCE
  33. 33. FIELD IO • FORMS OF FINANCE
  34. 34. “I love how you guys melted 
 Obama’s face for your election 
 project. So can you turn the 
 London Eye into a Mood Ring 
 during the Olympics?”
  35. 35. Incorrect Spelling
  36. 36. SOSOLIMITED • ENERGY OF THE NATION
  37. 37. Beyond the Screen
  38. 38. EKENE IJEOMA • WAGE ISLANDS
  39. 39. MEEJIN YOON, SOSOLIMITED • CRISSCROSS SIGNAL SPIRE
  40. 40. SOSOLIMITED • PATTERNED BY NATURE
  41. 41. MOVIE OF 15 SKINNY B+W NATUREVIDS
  42. 42. SOSOLIMITED • CSIS GLOBAL DATA CHANDELIER
  43. 43. Energy consumption Gross domestic product Water scarcity SOSOLIMITED • CSIS GLOBAL DATA CHANDELIER
  44. 44. SOSOLIMITED • DIFFUSION CHOIR
  45. 45. SOSOLIMITED • DIFFUSION CHOIR
  46. 46. SOSOLIMITED • DIFFUSION CHOIR
  47. 47. SOSOLIMITED • DIFFUSION CHOIR
  48. 48. SOSOLIMITED • DIFFUSION CHOIR
  49. 49. @SOSOLIMITED WWW.SOSOLIMITED.COM Thank you.

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