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Digital Kids on Branding, Privacy and Technology Bias

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Digital Kids on Branding, Privacy and Technology Bias
with Andrew Smyk
Presented live at FITC Toronto 2015
More info at www.fitc.ca

OVERVIEW
Kids are growing up in a society filled with ubiquitous mobile devices and access to the world’s knowledge literally at their finger tips. We are seeing students who are mobile and connected.

Tech-savvy kids become tech-savvy college-bound teens who will bring with them a new paradigm of gesture bias and interaction preferences with technologies, media and privacy. This cohort will break down the traditional ideas of branding, marketing and personal privacy and continue in their dependence on online information and social media.

OBJECTIVE
To learn why the next generation of tech savvy kids will change how we design and deliver content and digital experiences.

TARGET AUDIENCE
Content creators, artists, web designers, web developers, makers and anyone who designs, builds digital or traditional content.

FIVE THINGS AUDIENCE MEMBERS WILL LEARN
How this bias for gesture/touch over mouse/keyboard will influence the adoption of technology.
How the consumption of content will change.
How we will adapt and change to meet the new expectations of the digital kids.
How the changing notion of privacy will change business and digital content.
How digital content is and will become a ubiquitous medium.

Published in: Technology
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Digital Kids on Branding, Privacy and Technology Bias

  1. 1. Digital Kids on Branding, Privacy and Technology Bias FITC Toronto 2015 @andrewsmyk #digitalkids #FITCTO
  2. 2. Andrew Smyk Sheridan College Program Coordinator #digitalkids #FITCTO FITC Toronto 2015 @andrewsmyk
  3. 3. “People two, three or four years apart are having completely different experiences with technology,” Lee Rainie, director of the Pew Research Center’s Internet and American Life Project. http://www.flickr.com/photos/tocaboca/5523596357/ @andrewsmyk
  4. 4. 10 - 6 - 4 @andrewsmyk
  5. 5. 13 - 8 - 6 @andrewsmyk
  6. 6. the research @andrewsmyk
  7. 7. the research
  8. 8. 64 interviews 12 birthday parties 3 girls soccer teams 2 girls hockey teams 4 class room visits 6 online surveys Updated Nov 2014 @andrewsmyk
  9. 9. historical view @andrewsmyk
  10. 10. the research
  11. 11. the research
  12. 12. technology clusters @andrewsmyk
  13. 13. @andrewsmyk
  14. 14. @andrewsmyk
  15. 15. We preselect the technology we give to kids @andrewsmyk
  16. 16. Kids select the technology with the lowest level of abstraction @andrewsmyk
  17. 17. the research
  18. 18. “They have their own brand new one.” - Goldstone “My daughter had her own iPad since she was 1 years old.” - gary2kool “Kids hand me down went to the grandparents.” - themiss @andrewsmyk
  19. 19. children ages 3 to 5 years old, know which logo and products correspond with which brand. @andrewsmyk
  20. 20. variation
  21. 21. iPad Only @andrewsmyk
  22. 22. A/B with Web Sites @andrewsmyk
  23. 23. Two versions of a site created (desktop vs. responsive) @andrewsmyk
  24. 24. 90% abandon rate
  25. 25. content @andrewsmyk
  26. 26. content @andrewsmyk
  27. 27. technology @andrewsmyk
  28. 28. Technology is neither good nor bad; nor is it neutral. Kranzberg’s six laws of technology.
  29. 29. kids @andrewsmyk
  30. 30. “This is my iPad.”
  31. 31. “Why is there a phone in your camera?”
  32. 32. •Folding Chalk Board + •Face Time
  33. 33. Technology associations phone = camera, Kindle = book
  34. 34. “digital” is disappearing @andrewsmyk
  35. 35. “download” is disappearing @andrewsmyk
  36. 36. “play” terminology is changing
  37. 37. If it looks like a button, it better be a button. @andrewsmyk
  38. 38. @andrewsmyk
  39. 39. the research https://www.flickr.com/photos/28478778@N05/5728485497/
  40. 40. Kids prefer eReaders over traditional print books
  41. 41. Except when reading is done with a parent
  42. 42. Adapting Technologies to their needs
  43. 43. Kids 2 to 6 are task focused, not necessarily goal focused.
  44. 44. analog and digital worlds
  45. 45. “The movement between digital and traditional analog tools as means of expression and creation comes naturally to kids. Their movement is seamless and effortless; we’ve lost this skill as adults.” - Andrew Smyk www.andrewsmyk.com/research/kids-and-robots/ @andrewsmyk
  46. 46. adults vs. children
  47. 47. branding @andrewsmyk
  48. 48. name some search engines? @andrewsmyk
  49. 49. Google the internet @andrewsmyk
  50. 50. There are other search engines.
  51. 51. “Really? Why?”
  52. 52. genericTM
  53. 53. privacy
  54. 54. 16 girls 16 iPods
  55. 55. 16 girls 16 iPods
  56. 56. 16 girls 16 iPods @andrewsmyk
  57. 57. 16 girls 16 iPods
  58. 58. Within the peer group, there was no privacy @andrewsmyk
  59. 59. http://bit.ly/digitalfirstkids Design Considerations for Little Fingers Designing UI and UX for Children @andrewsmyk
  60. 60. Thank You! @andrewsmyk

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