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Designing for the Experience Age

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Presented at FITC Amsterdam 2017
Details at http://fitc.ca/event/am17/

In the age of Experience, design is no longer critical just from a functional perspective. Design needs to have an emotional impact on the user that supports the overall design objective. Learn how we use an emphatic design process in creating experiences, products and services for clients such as Supercell, HBO, Ferrari, Google, Lego and more.

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Designing for the Experience Age

  1. 1. Designing for the ExperienceAge In the age of Experience, design is no longer critical just from a functional perspective. Design needs to have an emotional impact on the user that supports the overall design objective. Learn how we use an emphatic design process in creating experiences, products and services for clients such as Supercell, HBO, Ferrari, Google, Lego and more.
  2. 2. Jakob Nylund DESIGN DIRECTOR / PARTNER TWITTER: @formconspiracy INSTAGRAM: jakobnylund Robert Lindström CHIEF DESIGN OFFICER / FOUNDER TWITTER: @designchapel INSTAGRAM: designchapel
  3. 3. LosAngeles Stockholm Skellefteå
  4. 4. Design Agency for the ExperienceAge
  5. 5. “The Information Age is over. Welcome to the ExperienceAge.” — Mike Wadhera, Tech Crunch
  6. 6. We create emotional connections between brands and consumers by innovating experiences, products and services that are meaningful and relevant in people’s lives.
  7. 7. We are digital storytellers
  8. 8. VR
  9. 9. Designing for the ExperienceAge means crafting digital stories for other people to experience.
  10. 10. UX Design Animation Storytelling through Storytelling through Storytelling through
  11. 11. UX Design Animation Storytelling through Storytelling through Storytelling through
  12. 12. UX Design Animation Storytelling through Storytelling through Storytelling through
  13. 13. UX Design Animation Storytelling through Storytelling through Storytelling through
  14. 14. Designer for the ExperienceAge?
  15. 15. The details will betray you
  16. 16. CONCEPT ART
  17. 17. Mobile 2013 VR/AR 2016 Desktop 2007
  18. 18. Mobile 2013 VR/AR 2016 Desktop 2007
  19. 19. 2007
  20. 20. VR/AR 2016 Desktop 2007 Mobile 2013
  21. 21. 2013
  22. 22. 2013
  23. 23. Desktop 2007 Mobile 2013 VR/AR 2016
  24. 24. 2017
  25. 25. “To make it look real We have to do it for real” — Chimney
  26. 26. The details will betray you
  27. 27. Experience Director Film DirectorArt Director
  28. 28. ED VFX Timings Sound Tech Design 3D UX STORY
  29. 29. 3D TECH ED Photorealism 4K film in layers Previz Prototype Production Image from Unitys demo “Adam”
  30. 30. Future?
  31. 31. M A D E I N L A B R O Y A L E N O R T H K I N G D O M T M D E S I G N + I N N O V A T I O N
  32. 32. “If the last 10 years have been about exploring whats possible with new techniques on the web then the next 10 years will be defined by the application of these techniques to the physical world.” — Chris Anderson, Makers (The New Industrial revolution)
  33. 33. KODON (HTC VIVE) & ZBRUSH MAGICA VOXELCINEMA 4D Personal Development Learning by doing
  34. 34. Tell stories to reach peoples hearts and minds Details will betrayyou don’t be sloppy
  35. 35. Thank you Jakob Nylund DESIGN DIRECTOR / PARTNER TWITTER: @formconspiracy INSTAGRAM: jakobnylund Robert Lindström CHIEF DESIGN OFFICER / FOUNDER TWITTER: @designchapel INSTAGRAM: designchapel

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