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Jay Vidyarthi
jay@interaXon.ca
@jayvidyarthi
Trevor Coleman
trevor@interaXon.ca
@trevorcoleman
Brain Sensing Technologies
Our Unique Challenges
Bright Ideas
Where	
  is	
  it	
  today?	
  
Examples	
  of	
  current	
  TCC	
  applica9ons	
  (Demonstrate	
  spectrum	
  of)	
  
1	
...
2.0(and beyond)
First Generation
Technology first
Possibilities
HW, Algorithm, App
all separate
Goal: advance
technology
Humans first
Real...
Core Values
Open
Responsible
Compassion
Human Focused
Inspiring
A new approach
to UX
Human-centered design is not about
technology, and it’s not about aesthetics.
It’s about empathy.
Define the following term in your own words.
Be casual and truthful. What do you really think?
Design
“Form ever
follows function.”
- Louis Sullivan, 1896
“If people are made
safer, more
comfortable, more
eager to purchase,
more efficient, or
just happier, the
designer has
suc...
“Everyone designs who
devises courses of
action aimed at
changing existing
situations into
preferred ones.”
- Herbert Simo...
Computer technology may be
strictly logical…
…but our irrational minds are in control
of these rational tools!
The human mind is irrational.
Logical Conclusions + Emotional State + Social
Circumstance + Perceptual Biases + etc.
= Dec...
A good technological interface
connects irrational minds to logical
computers…
Logical
Symbol
Manipulator
Irrational
User
...
“Usability” is all about
optimizing this interface.
Logical
Symbol
Manipulator
Irrational
User
Interface Tailored to
Irrat...
“Norman	
  Doors”	
  
Norman’s book is from 1988!
The old view of the “system”
CPU
Memory
etc…
Software
Display
(output)
Touchscreen
/ buttons (input)
A sample engineering problem…
CPU
etc…
Software
Display
(output)
Touchscreen
/ buttons (input)
ERROR
Memory
The holistic “system”
Irrational
User
CPU
etc…
Software
Display
(output)
Touchscreen
/ buttons (input)
Memory
A sample usability problem.
Irrational
User
CPU
Memory
etc…
Software
Display
(output)
Touchscreen
/ buttons (input)
ERROR
We can estimate, but we cannot truly predict
the behaviour of the irrational human mind...
We can estimate, but we cannot truly predict
the behaviour of the irrational human mind...
...how could we empathize witho...
Usability Methodology:
Implement
Evaluate
Release
Validating usability was
only the beginning.
...it doesn’t capture the
real context of life.
Validating usability was
only the beginning.
Now we design
for experience.
User Experience (UX) :Ensuring our
application is not only
usable / functional, but also that it cultivates
certain subjec...
P. Morville’s UX Honeycomb
Designing for “experience”
§  Motivations
Why people interact with your application
§  Expectations
How people think it should work
§  Perceptions...
Usability Methodology:
Implement
Evaluate
Release
SUCCESS
FAILURE
?
Implement
Evaluate
Release
Usability Methodology:
Usability evaluation isn’t enough, because
re-development can be costly.
User Experience Methodology:
Observe / Analyze
(Re)-Design
Wireframe / Prototype
Evaluate
Implement + Release
Good enough?
User Experience Methodology:
Observe / Analyze
(Re)-Design
Wireframe / Prototype
Evaluate
Implement + Release
COGNITIVE / ...
Good enough?
COGNITIVE / PERCEPTUAL
PSYCHOLOGY
User Experience Methodology:
Observe / Analyze
(Re)-Design
Wireframe / Prot...
While the up-front research and design
seemed like the ideal approach...
It doesn’t account for the evolving
nature of rea...
 
Sprint	
  #	
  1	
  
	
  
Sprint	
  #	
  2	
  
	
  
Sprint	
  #	
  3	
  
Etc....	
  
Agile
 
Sprint	
  #	
  1	
  
	
  
Sprint	
  #	
  2	
  
	
  
Sprint	
  #	
  3	
  
Agile UX
Etc....	
  
 
Sprint	
  #	
  1	
  
	
  
Sprint	
  #	
  2	
  
	
  
Sprint	
  #	
  3	
  
Agile UX
Design
Wireframe
Evaluate
Design
Wiref...
 
Sprint	
  #	
  1	
  
	
  
Sprint	
  #	
  2	
  
	
  
Sprint	
  #	
  3	
  
Up-­‐front	
  User	
  Research	
  
w/	
  Med-­‐...
How did we get here?
Human-centered design is not about
technology, and it’s not about aesthetics.
It’s about empathy.
Empathic,	
  
Aspira4onal	
  
	
  
Informa4on	
  
Architecture	
  
+	
  	
  
Interface	
  
Design	
  
	
  
Sprint	
  #	
  ...
Empathic human-centered
design should be skeptical of
technological marvels.
Be a skeptic.
Be empathic.
Champion
the people.
No Problem Is Unique
More Info:
www.findyourmuse.com
developers@interaxon.ca
Twitter: @interaxon
Hey Developers: We’re hiring!
http://interaxon...
Brain Sensing Technology with Trevor Coleman
Brain Sensing Technology with Trevor Coleman
Brain Sensing Technology with Trevor Coleman
Brain Sensing Technology with Trevor Coleman
Brain Sensing Technology with Trevor Coleman
Brain Sensing Technology with Trevor Coleman
Brain Sensing Technology with Trevor Coleman
Brain Sensing Technology with Trevor Coleman
Brain Sensing Technology with Trevor Coleman
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Brain Sensing Technology with Trevor Coleman

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Presented at SCREENS 2013 in Toronto.
Details at fitc.ca/screens

InteraXon is bringing wearable technology and EEG – technology until only recently available in medical labs – to the consumer space with Muse: a flexible light 6 sensor brain sensing headband and software platform.

Peek underneath the hood of a brain-sensing device like Muse, and you’ll find an innovate process for evaluating, validating and executing user experience into the product design.

In this talk InteraXon CPO and co-founder Trevor Coleman will discuss how his company’s technology is also changing (and challenging) UX and product design conventions. Why this is mission critical to address consumer needs; and how this builds a superior quality product in a still emerging market.

When you’re creating the future of technology you can’t work using outdated methodologies. Peek underneath the hood of Muse, and you’ll find not just the next generation of user interfaces but a cutting edge approach to determining what that exactly is.

Published in: Technology
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Brain Sensing Technology with Trevor Coleman

  1. 1. Jay Vidyarthi jay@interaXon.ca @jayvidyarthi Trevor Coleman trevor@interaXon.ca @trevorcoleman Brain Sensing Technologies
  2. 2. Our Unique Challenges
  3. 3. Bright Ideas
  4. 4. Where  is  it  today?   Examples  of  current  TCC  applica9ons  (Demonstrate  spectrum  of)   1  Asimo  Robo9cs   2  Matel  Gaming  /  Entertainment   3  Sleep  Trainer  –  health  +  Wellness   4  ….  
  5. 5. 2.0(and beyond)
  6. 6. First Generation Technology first Possibilities HW, Algorithm, App all separate Goal: advance technology Humans first Real use cases Holistic approach to development Goal: Improve lives
  7. 7. Core Values Open Responsible Compassion Human Focused Inspiring
  8. 8. A new approach to UX
  9. 9. Human-centered design is not about technology, and it’s not about aesthetics. It’s about empathy.
  10. 10. Define the following term in your own words. Be casual and truthful. What do you really think? Design
  11. 11. “Form ever follows function.” - Louis Sullivan, 1896
  12. 12. “If people are made safer, more comfortable, more eager to purchase, more efficient, or just happier, the designer has succeeded.” - Henry Dreyfuss, 1951
  13. 13. “Everyone designs who devises courses of action aimed at changing existing situations into preferred ones.” - Herbert Simon, 1969
  14. 14. Computer technology may be strictly logical… …but our irrational minds are in control of these rational tools!
  15. 15. The human mind is irrational. Logical Conclusions + Emotional State + Social Circumstance + Perceptual Biases + etc. = Decision / Attribution / Action
  16. 16. A good technological interface connects irrational minds to logical computers… Logical Symbol Manipulator Irrational User Interface Tailored to Irrational Mind Controls
  17. 17. “Usability” is all about optimizing this interface. Logical Symbol Manipulator Irrational User Interface Tailored to Irrational Mind Controls
  18. 18. “Norman  Doors”  
  19. 19. Norman’s book is from 1988!
  20. 20. The old view of the “system” CPU Memory etc… Software Display (output) Touchscreen / buttons (input)
  21. 21. A sample engineering problem… CPU etc… Software Display (output) Touchscreen / buttons (input) ERROR Memory
  22. 22. The holistic “system” Irrational User CPU etc… Software Display (output) Touchscreen / buttons (input) Memory
  23. 23. A sample usability problem. Irrational User CPU Memory etc… Software Display (output) Touchscreen / buttons (input) ERROR
  24. 24. We can estimate, but we cannot truly predict the behaviour of the irrational human mind...
  25. 25. We can estimate, but we cannot truly predict the behaviour of the irrational human mind... ...how could we empathize without feedback from our audience?
  26. 26. Usability Methodology: Implement Evaluate Release
  27. 27. Validating usability was only the beginning. ...it doesn’t capture the real context of life.
  28. 28. Validating usability was only the beginning. Now we design for experience.
  29. 29. User Experience (UX) :Ensuring our application is not only usable / functional, but also that it cultivates certain subjective experiences in people.
  30. 30. P. Morville’s UX Honeycomb Designing for “experience”
  31. 31. §  Motivations Why people interact with your application §  Expectations How people think it should work §  Perceptions How the application influences their senses §  Abilities How able they are to interact with the product or the service §  Context Where and when do people engage with it? What’s on their mind? §  Culture Manners, language, behavioral norms, social norms, expectations, etc. Designing for “experience”
  32. 32. Usability Methodology: Implement Evaluate Release
  33. 33. SUCCESS FAILURE ? Implement Evaluate Release Usability Methodology:
  34. 34. Usability evaluation isn’t enough, because re-development can be costly.
  35. 35. User Experience Methodology: Observe / Analyze (Re)-Design Wireframe / Prototype Evaluate Implement + Release Good enough?
  36. 36. User Experience Methodology: Observe / Analyze (Re)-Design Wireframe / Prototype Evaluate Implement + Release COGNITIVE / PERCEPTUAL PSYCHOLOGY Good enough?
  37. 37. Good enough? COGNITIVE / PERCEPTUAL PSYCHOLOGY User Experience Methodology: Observe / Analyze (Re)-Design Wireframe / Prototype Evaluate Implement + Release A FULL DESIGN PROCESS BEFORE IMPLEMENTING
  38. 38. While the up-front research and design seemed like the ideal approach... It doesn’t account for the evolving nature of real projects (pivots).
  39. 39.   Sprint  #  1     Sprint  #  2     Sprint  #  3   Etc....   Agile
  40. 40.   Sprint  #  1     Sprint  #  2     Sprint  #  3   Agile UX Etc....  
  41. 41.   Sprint  #  1     Sprint  #  2     Sprint  #  3   Agile UX Design Wireframe Evaluate Design Wireframe Evaluate Design Wireframe Evaluate Etc....  
  42. 42.   Sprint  #  1     Sprint  #  2     Sprint  #  3   Up-­‐front  User  Research   w/  Med-­‐fidelity  Prototype   Design Wireframe Evaluate Design Wireframe Evaluate Design Wireframe Evaluate Etc....   Empathic,   Aspira4onal     Informa4on   Architecture   +     Interface   Design   Our Unique Approach
  43. 43. How did we get here?
  44. 44. Human-centered design is not about technology, and it’s not about aesthetics. It’s about empathy.
  45. 45. Empathic,   Aspira4onal     Informa4on   Architecture   +     Interface   Design     Sprint  #  1     Sprint  #  2     Sprint  #  3   Etc....   Our Unique Approach Up-­‐front  User  Research   w/  Med-­‐fidelity  Prototype   Design Wireframe Evaluate Design Wireframe Evaluate Design Wireframe Evaluate
  46. 46. Empathic human-centered design should be skeptical of technological marvels.
  47. 47. Be a skeptic. Be empathic. Champion the people.
  48. 48. No Problem Is Unique
  49. 49. More Info: www.findyourmuse.com developers@interaxon.ca Twitter: @interaxon Hey Developers: We’re hiring! http://interaxon.theresumator.com

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