Successfully reported this slideshow.
DON’T
START
FROM
ZERO

Always know
something about
the user, the
context, or the
platform. Use that
knowledge to make
good...
Developing insights to understand customer needs before engaging your customers in digital channels
Developing insights to understand customer needs before engaging your customers in digital channels
Developing insights to understand customer needs before engaging your customers in digital channels
Developing insights to understand customer needs before engaging your customers in digital channels
Developing insights to understand customer needs before engaging your customers in digital channels
Developing insights to understand customer needs before engaging your customers in digital channels
Developing insights to understand customer needs before engaging your customers in digital channels
Developing insights to understand customer needs before engaging your customers in digital channels
Developing insights to understand customer needs before engaging your customers in digital channels
Developing insights to understand customer needs before engaging your customers in digital channels
Developing insights to understand customer needs before engaging your customers in digital channels
Developing insights to understand customer needs before engaging your customers in digital channels
Developing insights to understand customer needs before engaging your customers in digital channels
Developing insights to understand customer needs before engaging your customers in digital channels
Developing insights to understand customer needs before engaging your customers in digital channels
Developing insights to understand customer needs before engaging your customers in digital channels
Developing insights to understand customer needs before engaging your customers in digital channels
Developing insights to understand customer needs before engaging your customers in digital channels
Developing insights to understand customer needs before engaging your customers in digital channels
Developing insights to understand customer needs before engaging your customers in digital channels
Developing insights to understand customer needs before engaging your customers in digital channels
Developing insights to understand customer needs before engaging your customers in digital channels
Developing insights to understand customer needs before engaging your customers in digital channels
Developing insights to understand customer needs before engaging your customers in digital channels
Developing insights to understand customer needs before engaging your customers in digital channels
Developing insights to understand customer needs before engaging your customers in digital channels
Developing insights to understand customer needs before engaging your customers in digital channels
Developing insights to understand customer needs before engaging your customers in digital channels
Developing insights to understand customer needs before engaging your customers in digital channels
Developing insights to understand customer needs before engaging your customers in digital channels
Developing insights to understand customer needs before engaging your customers in digital channels
Developing insights to understand customer needs before engaging your customers in digital channels
Developing insights to understand customer needs before engaging your customers in digital channels
Developing insights to understand customer needs before engaging your customers in digital channels
Developing insights to understand customer needs before engaging your customers in digital channels
Developing insights to understand customer needs before engaging your customers in digital channels
Developing insights to understand customer needs before engaging your customers in digital channels
Developing insights to understand customer needs before engaging your customers in digital channels
Developing insights to understand customer needs before engaging your customers in digital channels
Developing insights to understand customer needs before engaging your customers in digital channels
Developing insights to understand customer needs before engaging your customers in digital channels
Developing insights to understand customer needs before engaging your customers in digital channels
Developing insights to understand customer needs before engaging your customers in digital channels
Developing insights to understand customer needs before engaging your customers in digital channels
Developing insights to understand customer needs before engaging your customers in digital channels
Developing insights to understand customer needs before engaging your customers in digital channels
Developing insights to understand customer needs before engaging your customers in digital channels
Developing insights to understand customer needs before engaging your customers in digital channels
Upcoming SlideShare
Loading in …5
×

Developing insights to understand customer needs before engaging your customers in digital channels

880 views

Published on

My presentation from Digital Pharma Advances, London, 2014 on how to engage your customers using digital channels. The theme was to return to simple marketing principles, the refocus on the sweet spot of customer & business needs. Another key element was to use what data you already have and don't think you have to start from scratch.

  • Be the first to comment

  • Be the first to like this

Developing insights to understand customer needs before engaging your customers in digital channels

  1. 1. DON’T START FROM ZERO Always know something about the user, the context, or the platform. Use that knowledge to make good guesses about what the user wants to do or know, then create shortcuts to that action or information MICROINTERACTIONS // SMART DESIGN

×