This document discusses how social media has enabled individuals and organizations to help those affected by disasters from anywhere in the world. It provides examples of how Farmville players raised $1 million for Haiti relief through in-game donations, and how actor Hugh Jackman helped organizations in Haiti by allowing his fans to suggest charities. The document also describes how a blogger used social media to help a friend raise over $16,000 to get an apartment after leaving an abusive relationship. It encourages using social networks and platforms like ChipIn and YouTube to spread awareness and raise money for good causes.
16. 100% of all contributions
to the Zynga Haiti Relief Fund will
help our friends in Haiti who are
suffering from a devastating
earthquake.
17. The devastation in Haiti is unimaginable, and anything we or our users can
do is tiny compared to the utter loss for this nation. In our small way, I hope
we can enable our users to help and touch Haiti in a meaningful way where
every dollar raised can make a difference -
Zynga C.E.O. and founder Mark Pincus:
40. David asked his followers to spread it on Twitter and on their own blogs
41. David:
“I don't have anything to offer back. Not an ego list or top donators
directory. I can only hope that this thing we call "community" puts its
money or heart where its mouth is. Please do whatever you can.”