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2017 Why Child Care Centers Need A Mobile Site

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With over 1 billion smartphone users in the world, new prospective parents are going to research your site and program. Here's what we recommend to programs considering a new mobile site;
A mobile responsive site
It’s better to optimize a single site that is designed to look great on both desktop and mobile devices
Make sure it is easy to read, and navigate, through the entire site
More cost-effective than having multiple sites to maintain.
For a customized Internet Marketing Plan, and FREE total web presence review, contact the team at Local Childcare Marketing!
www.localchildcaremarketing.com

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2017 Why Child Care Centers Need A Mobile Site

  1. 1. Presented By Jeff Fisher Certified Online Marketer T H E 2 0 1 7 P L A N Learn Why Every Child Care Center Needs A Mobile Website
  2. 2. © All Rights Reserved Web Presence Dominance Method
  3. 3. © All Rights Reserved Need Your Attention Please Turn off cell phones Turn off Facebook If you’re a Child Care Center owner or Director and you’re serious about getting better results in 2017, the next 50-70 minutes will help you get focused on doing what works for online marketing today!
  4. 4. © All Rights Reserved What We Will Cover Today • Discover ways to get a mobile website, from dedicated mobile websites to integrated mobile websites, you will learn how to get a mobile website for your center. • Learn why a mobile responsive website is essential. Visitors who can easily consume the information on your website will take action. • The secrets to a mobile optimized website. Google now penalizes websites that are not optimized mobile devices. Learn how to avoid those penalties! • Proven examples of mobile advertising that you can swipe & deploy. We will share our proven winners as it relates to keywords, ad groups, text ads, & landing Pages. ... and much, MUCH More!
  5. 5. © All Rights Reserved HISTORY Mobile phones attained the capability to access the internet in the late 1990’s The launch of Apple’s iPhone in 2007 was a game changer for the mobile Internet. It changed the game of internet by coming prepackaged with a mobile version of Apple’s famous web browser – Safari. Enabled iPhone users to browse the same full-scale web pages as desktop users. Users had real mobile internet, and not just some stripped-down version of the web.
  6. 6. © All Rights Reserved HISTORY Apple & other companies joined the mobile revolution giving consumers a new way to gather information They are the norm. Companies now have no choice but to be found where the market is. NOW: over half of all the search traffic comes from mobile devices Google has released changes to its algorithm to serve up mobile-friendly websites FIRST
  7. 7. © All Rights Reserved SOME STATISTICS There’s an approximated 1 billionsmartphone users all over the world and 172 millionin the U.S. Mobile accounts for 13% of total U.S. web traffic which is more than one-third for some local businesses over
  8. 8. © All Rights Reserved WHATCAN YOU DO ABOUT IT? It starts with your web presence and there are three ways you can go about it: •A separate mobile website that loads on a subdomain (eg. yourwebsite.com vs m. yourwebsite.com), • an integrated mobile website that is part of the your website and the entire site is optimized for both desktop and mobile • you can develop a mobile app for your business There are pros and cons of each approach and you have make a choice based on your business and marketing strategies. We do have one recommendation.
  9. 9. © All Rights Reserved What we recommend • A mobile responsive site • It’s better to optimize a single site that is designed to look great on both desktop and mobile devices • Make sure it is easy to read, and navigate, through the entire site • More cost-effective than having multiple sites to maintain. STANDALONE vs. SEPERATE MOBILE SITE
  10. 10. © All Rights Reserved STANDALONE MOBILE WEBSITES Google penalizes sites not fully mobile optimized. Make sure to follow these guidelines when building your site  Dedicated Mobile Websites are an outdated solution  Do not redirect mobile visitors to a different subdomain  Use a Wordpress mobile responsive website for best results
  11. 11. © All Rights Reserved WHY NOT A MOBILE APP? • Most of the search traffic is on the web, not in the app store • Apps are most useful for providing services to existing customers • Web apps deliver app-like experiences within the browser • Apps are inherently fragmented across platforms • Each platform has its own native apps. Each has its own tools and programming languages • Users have to install your app and must choose to update to get your latest updates • There is very limited tracking available for the source of your sales/inquiries
  12. 12. © All Rights Reserved Two characteristics of a webpage that Google considers in its ranking evaluation is the Bounce Rate and Click Back GOOGLE SEARCH RANKINGS FOR MOBILE OPTIMIZED SITES Bounce Rate Click Back Bounce rate is when your users don’t click through to another webpage on your website and exit from right where they landed. The user will either leave the webpage by entering a new URL, or by clicking a link that will leave the site. Click Back is when a user reaches your webpage, then ascertains that the site sucks or is unrelated, and clicks the ‘Back’ button on their browser to return to the initial search results. Google will trace the amount of time spent on a webpage before the user clicks back.
  13. 13. © All Rights Reserved If you are serious about improving your organic traffic (or not losing your current rankings), you should optimize your website for mobile There are significant penalties for websites that do not meet its guidelines for mobile optimization Google’s algorithm tracks whether you have bad or low quality content, which will cause a drop in your ranking GOOGLE SEARCH RANKINGS FOR MOBILE OPTIMIZED SITES This means that your user will either bounce to another site that the user can read, (bad for SEO), or they will land and almost immediately click back to the search results leading to a Low Click Back Time (also bad for SEO). Info about Google Analytics & Tracking see our PPC Webinar!
  14. 14. © All Rights Reserved If your business is making use of social marketing, there is a very good chance that incoming traffic will be accessing your site via mobile devices HOW MOBILE RESPONSIVENESS IMPACTS CONVERSION RATES 91% of mobile usage involves some sort of social activity Your mobile optimized website will give your users an easy way to share content from your website and spread the word of mouth
  15. 15. © All Rights Reserved Desktop means people are more • Distracted • Too many tabs open Mobile means what they are looking at is the only thing creating user engagement HOW MOBILE RESPONSIVENESS IMPACTS CONVERSION RATES Conversions are higher on mobile sites if you have compelling content and of course if it’s optimized! People are more likely to take action and succumb to your Call-To-Actions while on mobile
  16. 16. © All Rights Reserved • Mobile Advertisement is booming • Projected to hit 42 billon in revenue in next 3 years • Not a lot of companies are taking it’s full advantage yet MOBILE ADVERTISING IS STILL UNDERUTILIZED
  17. 17. © All Rights Reserved KEY TAKEAWAYS • Understand your market and competitors, plan accordingly! • Mobile apps may not always be the right thing for you. They cost a lot and are effective in only a handful of cases for a limited number of brands and businesses. • Responsive design is an absolute essential for tapping into mobile traffic. Google considers website responsiveness to be an important factor in allocating search rankings. MOBILE FIRST • Making your website responsive and fast will bring you more search traffic and result in more conversions too. • Keep an eye on analytics. Learn what is and is not working, learn from your mistakes
  18. 18. © All Rights Reserved • Mobile Website: This is a modified version of your desktop website that adapts to the smaller dimensions of mobile devices and arranges content for easier consumption on them. • Native Mobile Apps: Just like the software you install on your desktop computer, native mobile apps need to be installed on a mobile device and provide a better browsing experience to the user and more data about the device to marketers. • QR Codes: These are machine-readable codes consisting of an array of black and white squares, typically used for storing URLs or other information for reading by the camera on a smartphone. They are similar to barcodes on products you buy and scan at a supermarket. TERMS & DEFINITIONS If you get a properly built mobile website made for your business not only will you please the Google overlords but you’ll also get some other benefits
  19. 19. © All Rights Reserved • Mobile Display Ads: These are also known as mobile banner ads and are an effective way to drive new prospects to a mobile website. • Native Advertising: Marketing messages that are embedded into a digital channel, often via mobile. So, for example, a marketing message embedded into the Facebook stream would be considered a native ad. • Mobile Paid Search: Identical to desktop paid search except for the fact that it’s customized for mobile. The largest and best-known players in this field are Google, Bing, and Yahoo. • Location-Based Services: Apps and services that track and utilize the satellite-provided location of a mobile device user. TERMS & DEFINITIONS
  20. 20. © All Rights Reserved CALL Us Directly At 888-354-6196 OR www.localchildcaremarketing.com/schedule
  21. 21. © All Rights Reserved FREE: 2017 Online Marketing Plan Review • Analysis of Online Visibility (aka Web Presence) • Custom Keyword List Of Most Important Search Terms • Ranking Report Showing Where You Rank Currently • Analysis Of Online Directory Listings & Consistency • Analysis Of Online Reviews & Reputation • Analysis Of Social Presence • Analysis Of Website Conversion Effectiveness CALL 888-354-6196 www.localchildcaremarketing.com/schedule
  22. 22. © All Rights Reserved Web Presence Dominance Method
  23. 23. © All Rights Reserved CALL Us Directly At 888-354-6196 OR www.localchildcaremarketing.com/schedule

With over 1 billion smartphone users in the world, new prospective parents are going to research your site and program. Here's what we recommend to programs considering a new mobile site; A mobile responsive site It’s better to optimize a single site that is designed to look great on both desktop and mobile devices Make sure it is easy to read, and navigate, through the entire site More cost-effective than having multiple sites to maintain. For a customized Internet Marketing Plan, and FREE total web presence review, contact the team at Local Childcare Marketing! www.localchildcaremarketing.com

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