How to get a Career in Marketing: Tips for Recent Grads


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Are you a motivated recent university grad looking to get your foot in the door with a top marketer? This presentation is full of insider tips you won't want to miss.

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How to get a Career in Marketing: Tips for Recent Grads

  1. 1. Want a Career in Marketing?Tips for New Grads<br />Tracy Muxlow, Comm’93<br /><br />905-603-4474 x24<br />
  2. 2. Get on the Right Career Path<br />Know yourself, your strengths & interests<br />What motivates you – money, power/control, creativity, social causes, continuous learning etc.?<br />What environment do you work best in?<br />Think about where you want to be in 5, 10, 20 years and reverse back your career to make the right decisions now<br />The first step is very important – it sends you down a path; can be harder to change paths later<br />
  3. 3. Marketing Decisions<br />Client Side or Agency Side?<br />Are you an idea person or a hard core business person? (Do you get excited by analysis and business strategy OR marketing communication and brand activation?)<br />Do you like being in control or are you happier in a service, support role? <br />CPG vs non-CPG?<br />Note: CPG is widely accepted as the best training ground for marketers<br />Other options include: Retail, QSR, Financial, Teleco, Alcohol Beverage etc. but if you go down this path, it might be harder to move later on in your career<br />Type of entry level roles: <br />Brand Marketing: Assistant Brand Manager, Marketing Coordinator<br />Sales: Sales Rep, Sales Analyst<br />Research: Research Analyst, Category Analyst<br />Agency: Account Executive, Account Coordinator<br />What type of role/company would best fit your style?<br />Large vs small, formal vs less process driven, financial vs creatively driven<br />
  4. 4. Top Qualities that Hiring Managers in CPG Marketing Look For<br />Strong general business management acumen<br />Track record of achievement & results<br />Leadership & Initiative<br />Strategic & Creative Thinking skills<br />Strong communication skills<br />Strong work ethic<br />Willingness to learn<br />Personality – outgoing, confident, dynamic<br />Positive attitude<br />
  5. 5. Salary Expectations<br />Tier 1 CPG Companies (most Tier 2 are 10% less)<br />Brand/Sales/Research Management roles<br />Entry level positions $45k - $65k<br />Associate Mgr (2-3 yrs) $65k - $75k + 10% bonus<br />Manager (4-6 yrs) $75k - $95k +10% bonus<br />Senior Mgr (7-10 yrs) $95k - $110k +20% bonus<br />Jr. Director (10+ yrs) $110k - $125k +20% bonus<br />Director (15+ yrs) $125k - $150k +30% bonus<br />VP (15+ yrs) $150k - $250k + bonus<br />
  6. 6. Examples of CPG Companies to Target<br />Tier 1 CPG companies <br />Have leading brands, bigger consumer budgets and usually 40+ people in brand marketing; Often provide best training ground for new hires<br />Usually hire 4+ new hires per year and encourage promotion from within<br />Tier 2 CPG companies<br />May have some leading brands, but are smaller organizations (usually under 30 in brand marketing); Training is still strong but often less formal or structured<br />Usually only hire 1-3 new grads per year <br />
  7. 7. Other top companies to target for Marketing or related positions<br />Teleco: Rogers, Bell, Telus, Virgin etc.<br />CSD & Alcohol Beverage: Coke, Pepsi, Labatt, Molson, Diageo, Maxxium, Corby’s<br />Retail: Canadian Tire, Home Depot, Loblaws, Shoppers Drug Mart, Indigo, HBC, Sears<br />Research: Ipsos Reid, AC Nielsen<br />Financial Services: Scotiabank, RBC, CIBC, BMO etc.<br />
  8. 8. General Career Tips (things I know now that I wish I knew in University!)<br />Get on the right path – use your head, not your heart for your first job or two. Get the best training/experience you can, then follow your ‘passion’<br />Summer jobs matter – get related experience, even if you have to ‘volunteer’ to get it<br />Network, network, network –it really is who you know, not what you know. Don’t just network when you need it either.<br />Get to know top recruiters in your industry – stay on top of trends, new opportunities plus they’ll bring the best jobs to you<br />Seek out and work for the best managers you can find – rising stars will bring their best people with them<br />The grass is NOT always greener… don’t jump for money or to leave a bad manager … you’ll often advance faster by staying in one place for several years & learn more by riding out the tough times<br />
  9. 9. Interviewing is like dating – you often have to play the field a bit to figure out what the best fit is. When the ‘fit’ and chemistry is right, you’ll know it.<br />Control your own destiny - Manage your career since nobody else will. Companies are generally bottom line not people driven; everyone can be replaced so be loyal to yourself, not the company you work for<br />Attitude is everything- be confident but not arrogant; be willing to get your hands dirty and don’t ever stop being curious and interested in learning.<br />Don’t burn any bridges – the Toronto job market is way too small!<br />Don’t lose sight of your personal goals – hobbies, interests, marriage/kids, friendships, travel. Manage your career - not the other way around.<br />Use the Queen’s Alumni network to your advantage – fellow Commerce grads are usually happy to help!<br />General Career Tips (things I know now that I wish I knew in University!)<br />