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FischTank
Capabilities Overview for
Technology Companies
About FischTank
• Integrated marketing and communications firm
• Founded in 2013
• Headquartered in NewYork City
• Domesti...
About FischTank
FischTank is a marketing and public relations firm led by a group of
marketing veterans with extensive exp...
What We Do
Differentiators: Marketing First
FischTank considers itself an extension of its clients’
marketing arms. We work with our ...
Services Offered
• Public Relations
• Corporate Positioning
• Content Writing
• Digital Marketing
• PR for SEO
• Web Devel...
Industries We Serve
• Technology
• Sustainability & Green
Technologies
• Financial Services
• Investment Groups and
Offeri...
Media Relations
Why Media Exposure?
• Improve brand credibility
• Drive lead generation
• Increase investor
awareness and exposure
• Commu...
Differentiators: A Creative Approach
How do we do
it?
Define
objectives
Leverage data
Know the
news
Media
relationships
A ...
Media Exposure
• National newspapers
• Wall Street Journal, NewYork
YorkTimes,Washington Post, USA
Post, USAToday, and oth...
Track record of results:
Announcements
Track record of results:
Driving deal-flow
Track record of results:
Thought Leadership
More Than Media Relations
• Press release drafting and distributing
• FischTank will create a content calendar to
calendar...
E-Mail Marketing
Social Media
Marketing
Content Writing
Thank You!
FischTank Marketing and PR
646-699-1414
info@fischtankpr.com
32 Broadway, 17th Floor
NewYork, NY, 10004
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FischTank PR for Tech Companies

FischTank provides marketing and PR services for technology companies spanning business and marketing tech, renewable energy, healthcare and biotech, industrial applications, and more.

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FischTank PR for Tech Companies

  1. 1. FischTank Capabilities Overview for Technology Companies
  2. 2. About FischTank • Integrated marketing and communications firm • Founded in 2013 • Headquartered in NewYork City • Domestic and international clientele • Former journalists on staff • Relationship-driven • Results-oriented
  3. 3. About FischTank FischTank is a marketing and public relations firm led by a group of marketing veterans with extensive experience in implementing communications strategies in industries spanning technology, financial services, life sciences, energy/sustainability, sports, food/beverage, and others. Comprised of a team of hard-working individuals with a reputation for being results oriented, FischTank serves as more than a vendor, but as a strategic partner leading and supporting media efforts, online branding, messaging, and overall communications efforts. In an industry that’s changed and left the old world of “any exposure is good exposure” behind, FischTank understands that modern marketing/PR means producing then leveraging results.
  4. 4. What We Do
  5. 5. Differentiators: Marketing First FischTank considers itself an extension of its clients’ marketing arms. We work with our clients to prepare, optimize, and execute their marketing strategies so that campaigns no longer fall upon deaf ears, and produce clearly-defined ROI.
  6. 6. Services Offered • Public Relations • Corporate Positioning • Content Writing • Digital Marketing • PR for SEO • Web Development • Social Media • Graphic Design • Internal Messaging
  7. 7. Industries We Serve • Technology • Sustainability & Green Technologies • Financial Services • Investment Groups and Offerings • Healthcare/Biotech • Non-Profits • Professional Services • Real Estate • Public Affairs
  8. 8. Media Relations
  9. 9. Why Media Exposure? • Improve brand credibility • Drive lead generation • Increase investor awareness and exposure • Communicate to customers and clients • Maintain shareholder communications • Increase website traffic • Establish expert leadership • Create marketing touchpoints • Strengthen online profile • Effective sales tools • Improve corporate culture • Support transparency and self-awareness
  10. 10. Differentiators: A Creative Approach How do we do it? Define objectives Leverage data Know the news Media relationships A smart approach and clear message
  11. 11. Media Exposure • National newspapers • Wall Street Journal, NewYork YorkTimes,Washington Post, USA Post, USAToday, and others • Broadcast media • CNBC, Fox Business, CNN NPR, NPR,TheStreetTV, BloombergTV BloombergTV and Radio, regional regional affiliates, and others. others. • Regional media • Daily and weekly newspapers, newspapers, magazines, local local radio, and others. • Online • Yahoo Finance,Vox, HuffingtonPost, Patch.com, BusinessInsider, and others. • Tech Focus • TechCrunch,WIRED,VentureBeat, VentureBeat,TheVerge, Greentech Media, Popular Mechanics, and others. • Trades • Websites, magazines, newsletters, newsletters, and other forms of of industry-specific media that that establishes credibility. FischTank achieves media results on behalf of its B2B/B2C tech clients in media platforms including but not limited to:
  12. 12. Track record of results: Announcements
  13. 13. Track record of results: Driving deal-flow
  14. 14. Track record of results: Thought Leadership
  15. 15. More Than Media Relations • Press release drafting and distributing • FischTank will create a content calendar to calendar to maintain a schedule of publishing corporate announcements that announcements that maintain its story and story and highlight growth • Authoring/revising existing content • FischTank is tasked with revising client’s client’s existing web content, Company Company descriptions, sell sheets, presentations, and more. • Social media marketing • Social media platforms are ideal to share corporate announcements and media placements, drive followers/fans to sign up for newsletters or view content, and otherwise influence an audience • Digital marketing • Modern marketing now entails utilizing e- utilizing e-mail communication, video, and video, and more to consistent reach an an audience with a message that resonates resonates Companies choose FischTank to establish exposure for their corporate profile beyond just media relations, often to reach new clients and drive business, improve online search results, engage investors, creative positive online content, tell their story, and more. FischTank typically employs many of the following tactics to achieve these goals:
  16. 16. E-Mail Marketing
  17. 17. Social Media Marketing
  18. 18. Content Writing
  19. 19. Thank You! FischTank Marketing and PR 646-699-1414 info@fischtankpr.com 32 Broadway, 17th Floor NewYork, NY, 10004

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