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Capabilities Overview for FischTank Marketing and PR

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FischTank provides marketing and public relations services for companies spanning startup, established and private, and publicly traded. Our core practice areas are business and marketing technologies and services, renewable energy and sustainability, healthcare and biotech, professional and financial services, sports and non-profits.

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Capabilities Overview for FischTank Marketing and PR

  1. 1. FischTank Capabilities Overview
  2. 2. About FischTank • Integrated marketing and communications firm • Founded in 2013 • Headquartered in New York City • Domestic and international clientele • Former journalists on staff • Relationship-driven • Results-oriented
  3. 3. About FischTank FischTank is a marketing and public relations firm led by a group of marketing veterans with extensive experience in implementing communications strategies in industries spanning technology, financial services, life sciences, energy/sustainability, sports, food/beverage, and others. Comprised of a team of hard-working individuals with a reputation for being results oriented, FischTank serves as more than a vendor, but as a strategic partner leading and supporting media efforts, online branding, messaging, and overall communications efforts. In an industry that’s changed and left the old world of “any exposure is good exposure” behind, FischTank understands that modern marketing/PR means producing then leveraging results.
  4. 4. What We Do
  5. 5. Simply put, FischTank works with its clients to develop messaging, implement marketing and communications campaigns, reach target audiences, and drive results that resonate with the media, sales channels, investors, consumers, and clients.
  6. 6. Services Offered • Public Relations • Corporate Positioning • Content Writing • Digital Marketing • PR for SEO • Web Development • Social Media • Graphic Design • Internal Messaging
  7. 7. Industries We Serve • Technology • Sustainability & Green Technologies • Financial Services • Public and Private Offerings • Healthcare/Biotech • Non-Profits • Professional Services • Real Estate • Public Affairs
  8. 8. Why Media Relations? • Improve brand credibility • Drive lead generation • Increase investor awareness and exposure • Communicate to customers and clients • Maintain shareholder communications • Increase website traffic • Establish expert leadership • Create marketing touchpoints • Strengthen online profile • Effective sales tools • Improve corporate culture • Support transparency and self-awareness
  9. 9. Differentiators: Understanding Client Objectives FischTank knows that no two clients are alike, and that each have their own respective needs and objectives to succeed from a communications standpoint. Media visibility with no clear strategy can be frustrating and result in misused time and resources. We work with our clients to clearly define our role and objectives, then create a plan and execute.
  10. 10. Differentiators: Marketers First The FischTank considers itself an extension of its clients’ marketing arms. When we secure a media placement, the job is not over. We work with our clients to prepare, optimize, and execute their marketing strategies so that campaigns no longer fall upon deaf ears.
  11. 11. Differentiators: A Creative Approach How do we do it? Define objectives Leverage corporate news and data Know the news Media relationships A smart approach and clear message
  12. 12. The Media • National newspapers • Wall Street Journal, New York Times, Washington Post, USA Today, and others • Broadcast media • CNBC, Fox Business, NPR, TheStreet TV, Bloomberg TV and Radio, regional affiliates, and others. • Regional media • Daily and weekly newspapers, magazines, local radio, and others. • Online • Yahoo Finance, Vox, HuffingtonPost, CNN, Patch.com, • Trades • Websites, magazines, newsletters, and other forms of industry-specific media that establishes credibility FischTank achieves media results on behalf of its client in media platforms including but not limited to:
  13. 13. Track record of results: Supporting Announcements
  14. 14. Track record of results: Thought Leadership
  15. 15. Track record of results: Driving deal-flow
  16. 16. More Than Media Relations • Press release drafting and distributing • FischTank will create a content calendar to maintain a schedule of publishing corporate announcements that maintain its story and highlight growth • Authoring/revising existing content • FischTank is tasked with revising client’s existing web content, Company descriptions, sell sheets, presentations, and more. • Social media marketing • Social media platforms are ideal to share corporate announcements and media placements, drive followers/fans to sign up for newsletters or view content, and otherwise influence an audience • Digital marketing • Modern marketing now entails utilizing e- mail communication, video, and more to consistent reach an audience with a message that resonates Companies choose FischTank to establish exposure for their corporate profile beyond just media relations, often to reach new clients and drive business, improve online search results, engage investors, creative positive online content, tell their story, and more. FischTank typically employs many of the following tactics to achieve these goals:
  17. 17. E-Mail Marketing
  18. 18. Social Media Marketing
  19. 19. Content Writing
  20. 20. Our Structure Each FischTank client is provided a dedicated account team with senior level leadership. This is not done solely for internal hierarchy, but more to incorporate multiple perspectives and foster creativity. We provide campaign calendars and strategy documents, establish regularly scheduled client calls, provide bi-monthly reports, and communicate on a constant basis with our clients to ensure there are no unanswered questions.
  21. 21. Leadership Matt Bretzius, President, joined FischTank in 2014. As a former journalist turned PR professional, Matt has the unique perspective of having worked on both sides of the media landscape, bringing deep experience in media relations and marketing from time spent both inside and outside the newsroom. Matt has worked in public relations both in-house and agency-side, helping startups to Inc. 500|5000 companies amplify their message using story angles that resonate with relevant media outlets. When it comes to executing a marketing and PR campaign, Matt believes it takes a strong mix of media relations, digital marketing, copywriting, and social media to achieve desired results that move the barometer. Matt's client campaigns have resulted in earned, organic coverage in numerous top tier publications and industry trades, including Entrepreneur, Fast Company, Wall Street Journal, Mashable, TechCrunch, Huffington Post, InStyle, Washington Post, Time, Forbes, Fox Business, Inc., and Bloomberg Businessweek. As Founder and CEO of FischTank, Eric Fischgrund provides marketing, media relations and digital strategies for companies of all sizes, spanning multiple industries and verticals. clients should count on the firm as more than just a vendor, but rather a partner that understands their business and applies a unique skillset to amplify their messaging and achieve results. With this in mind, clients can count on the FischTank team for leadership and support for all of their marketing and communications needs. Eric graduated from Shippensburg University with a Bachelor's degree in Communications and a Minor in Psychology. In 2012, he was named Alumnus of the Year, being one of the youngest recipients to ever receive the award. His thoughts on marketing and communications have been featured in prominent media outlets including CNBC, Fox Business, U.S. News & World Report and Mashable, among others. He is a frequent contributor to The Huffington Post, Entrepreneur and multiple marketing and PR trade publications.
  22. 22. Thank You! FischTank Marketing and PR 646-699-1414 info@fischtankpr.com 32 Broadway, 17th Floor New York, NY, 10004

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