1.
FischTank
Capabilities Overview

2.
About FischTank
• Integrated marketing and communications firm
• Founded in 2013
• Headquartered in New York City
• Domestic and international clientele
• Former journalists on staff
• Relationship-driven
• Results-oriented

3.
About FischTank
FischTank is a marketing and public relations firm led by a group
of marketing veterans with extensive experience in implementing
communications strategies in industries spanning technology,
financial services, life sciences, energy/sustainability, sports,
food/beverage, and others.
Comprised of a team of hard-working individuals with a
reputation for being results oriented, FischTank serves as more
than a vendor, but as a strategic partner leading and supporting
media efforts, online branding, messaging, and overall
communications efforts.
In an industry that’s changed and left the old world of “any
exposure is good exposure” behind, FischTank understands that
modern marketing/PR means producing then leveraging results.

4.
What We Do

5.
Simply put, FischTank works with its clients to
develop messaging, implement marketing and
communications campaigns, reach target
audiences, and drive results that resonate with the
media, sales channels, investors, consumers, and
clients.

6.
Services Offered
• Public Relations
• Corporate Positioning
• Content Writing
• Digital Marketing
• PR for SEO
• Web Development
• Social Media
• Graphic Design
• Internal Messaging

7.
Industries We Serve
• Technology
• Sustainability & Green
Technologies
• Financial Services
• Public and Private
Offerings
• Healthcare/Biotech
• Non-Profits
• Professional Services
• Real Estate
• Public Affairs

8.
Why Media Relations?
• Improve brand credibility
• Drive lead generation
• Increase investor
awareness and exposure
• Communicate to
customers and clients
• Maintain shareholder
communications
• Increase website traffic
• Establish expert
leadership
• Create marketing
touchpoints
• Strengthen online profile
• Effective sales tools
• Improve corporate culture
• Support transparency
and self-awareness

9.
Differentiators: Understanding Client
Objectives
FischTank knows that no two clients are alike, and
that each have their own respective needs and
objectives to succeed from a communications
standpoint. Media visibility with no clear strategy
can be frustrating and result in misused time and
resources. We work with our clients to clearly
define our role and objectives, then create a plan
and execute.

10.
Differentiators: Marketers First
The FischTank considers itself an extension of its
clients’ marketing arms. When we secure a media
placement, the job is not over. We work with our
clients to prepare, optimize, and execute their
marketing strategies so that campaigns no longer
fall upon deaf ears.

11.
Differentiators: A Creative Approach
How do we do
it?
Define
objectives
Leverage
corporate
news and
data
Know the
news
Media
relationships
A smart
approach and
clear
message

12.
The Media
• National newspapers
• Wall Street Journal, New York
Times, Washington Post, USA
Today, and others
• Broadcast media
• CNBC, Fox Business, NPR,
TheStreet TV, Bloomberg TV and
Radio, regional affiliates, and
others.
• Regional media
• Daily and weekly newspapers,
magazines, local radio, and
others.
• Online
• Yahoo Finance, Vox,
HuffingtonPost, CNN,
Patch.com,
• Trades
• Websites, magazines,
newsletters, and other forms of
industry-specific media that
establishes credibility
FischTank achieves media results on behalf of its client in media platforms
including but not limited to:

13.
Track record of results:
Supporting Announcements

14.
Track record of results:
Thought Leadership

15.
Track record of results:
Driving deal-flow

16.
More Than Media Relations
• Press release drafting and distributing
• FischTank will create a content calendar
to maintain a schedule of publishing
corporate announcements that maintain
its story and highlight growth
• Authoring/revising existing content
• FischTank is tasked with revising client’s
existing web content, Company
descriptions, sell sheets, presentations,
and more.
• Social media marketing
• Social media platforms are ideal to share
corporate announcements and media
placements, drive followers/fans to sign
up for newsletters or view content, and
otherwise influence an audience
• Digital marketing
• Modern marketing now entails utilizing e-
mail communication, video, and more to
consistent reach an audience with a
message that resonates
Companies choose FischTank to establish exposure for their corporate
profile beyond just media relations, often to reach new clients and drive
business, improve online search results, engage investors, creative positive
online content, tell their story, and more. FischTank typically employs many
of the following tactics to achieve these goals:

17.
E-Mail Marketing

18.
Social Media
Marketing

19.
Content Writing

20.
Our Structure
Each FischTank client is provided a dedicated
account team with senior level leadership. This is
not done solely for internal hierarchy, but more to
incorporate multiple perspectives and foster
creativity. We provide campaign calendars and
strategy documents, establish regularly scheduled
client calls, provide bi-monthly reports, and
communicate on a constant basis with our clients
to ensure there are no unanswered questions.

21.
Leadership
Matt Bretzius, President, joined FischTank in 2014. As a former journalist turned
PR professional, Matt has the unique perspective of having worked on both sides
of the media landscape, bringing deep experience in media relations and
marketing from time spent both inside and outside the newsroom. Matt has
worked in public relations both in-house and agency-side, helping startups to Inc.
500|5000 companies amplify their message using story angles that resonate
with relevant media outlets. When it comes to executing a marketing and PR
campaign, Matt believes it takes a strong mix of media relations, digital
marketing, copywriting, and social media to achieve desired results that move the
barometer. Matt's client campaigns have resulted in earned, organic coverage in
numerous top tier publications and industry trades, including Entrepreneur, Fast
Company, Wall Street Journal, Mashable, TechCrunch, Huffington Post, InStyle,
Washington Post, Time, Forbes, Fox Business, Inc., and Bloomberg Businessweek.
As Founder and CEO of FischTank, Eric Fischgrund provides
marketing, media relations and digital strategies for companies of all
sizes, spanning multiple industries and verticals. clients should count
on the firm as more than just a vendor, but rather a partner that
understands their business and applies a unique skillset to amplify
their messaging and achieve results. With this in mind, clients can
count on the FischTank team for leadership and support for all of
their marketing and communications needs. Eric graduated from
Shippensburg University with a Bachelor's degree in Communications
and a Minor in Psychology. In 2012, he was named Alumnus of the
Year, being one of the youngest recipients to ever receive the award.
His thoughts on marketing and communications have been featured
in prominent media outlets including CNBC, Fox Business, U.S. News
& World Report and Mashable, among others. He is a frequent
contributor to The Huffington Post, Entrepreneur and multiple
marketing and PR trade publications.

22.
Thank You!
FischTank Marketing and PR
646-699-1414
info@fischtankpr.com
32 Broadway, 17th Floor
New York, NY, 10004