2. Hours spent searching for
buyers, sellers and market price
High transaction cost when lack of market
information
Low turnover at significant risk
Need of a helping tool
4. Tomorrow´s solution Connects participants
and provides MarketTransparency
Seafood Portal
the place to meet
Seafood Portal
Tomorrow´s solution for
transacting seafood and
services
Farmer Farmer Farmer
Processor Exporter Processor Store Agent
Exporter Exporter
Seafood Portal
Conform price and
lower transaction
costs
7. Scalability
in a Billion+ NOK Market
Year 1-2 Year 3-4 Year 5+
65
Billion
NOK
137
Billion NOK
169
Billion NOK
Phase 1
Phase 2
Phase 3
Norwegian
Salmon
Add Atlantic
Salmon
Add Norwegian
Seafood
65 Billion NOK = 1.000 trucks a week
65 Billion NOK = 1,6 x Norwegian power production
65 Billion NOK = Norwegian salmon export
8. Norwegian Salmon Market EBIT
Business Model
Transaction fee per kg traded
Target 15% Spot Market Share
in 2025 – 150.000 tons
Break-even by 2020
0%
5%
10%
15%
0
500 000
1 000 000
1 500 000
2 000 000
Year 1 Year 2 Year 3 Year 4 Year 5 Year 6
Market Size Million Tons Market Share
-5 000 000
0
5 000 000
10 000 000
15 000 000
20 000 000
25 000 000
Year 1 Year 2 Year 3 Year 4 Year 5 Year 6
9. 9
A Lot is Accomplished – Many more
Milestones ahead of us
Jan Feb Mar Apr Mai Jun JulDec Sep Oct Nov Dec JanAug
20182017 2019
Launch
MVPKick-Off
MVP
Project
Validation
Bård Strøm
Team in
place
Technical
Development
Market&
Customers
Organisation&
Resources
Resource
team in
place
Mock-up
First
customer
LOIs
signed
High Customer
Activity
Hiring
Sales
Resource
Target 20
signed
LOIs
Digital Market
Campaign
Add
Services
Hiring
Sales
Resource
Customer onboarding
10. Build
MVP
Hire
Sales Manager
Realised
0,5 Mill NOK 1,5 Mill NOK
Q2-18
4 Mill NOK
2019
3 Mill NOK
Q3 2018
Develop
Portal
Add Services
to Portal
Customer
Onboarding
We Ask for 8,5 Mill NOK in threeTranches
Customer
Onboarding
12. Why Invest in Seafood Portal?
Fast Growing Market with Norway as one of world’s leading
exporters
Digitalization – Lowering Costs and Increasing speed,
A true disruption
Significant Scalability;Volume, Geography and Products
ExperiencedTeam and Partners with provenTrack Record and
Strong Commitment