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Heart of Dunedin - Value in CBD Guardianship

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Heart of Dunedin is a group of progressive stakeholders that are passionate about lifting the profile and performance of New Zealand's most characterful CBD. http://www.heartofdunedin.nz/

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Heart of Dunedin - Value in CBD Guardianship

  1. 1. Dunedin’s Time Has Come A city that’s able to punch well above its weight  Capacity to make things happen  Commercial willingness  Political awareness & support  Economic opportunities to leverage  Consumer appetite
  2. 2. City Centre Guardianship Why should this be top of the agenda?  Cities need champions  Big picture thinking vital  Giving pace to opportunity  Engagement & participation  Encourages collaboration
  3. 3. City Centre Guardianship Why the priority to make things happen?  Retail dynamics changing fast  CBD curation drives success  Maintaining destination value  Stakeholders need support  Ensuring infrastructure resilience
  4. 4. Dunedin’s Key Challenges A need to navigate risk strategically  Spending attrition continues  Some sectors under pressure  Building resilience  Consumer perspectives  Commercial perspectives
  5. 5. Best Practice Other towns & cities are already underway  Big city success – Wellingtons OurCBD  Resort town wrangler - DowntownQT  Provincial resilience - GoRetail  Recovery agent – Hamilton CCTP
  6. 6. OurCBD – Wellington’s Guardianship, Resilience & Growth Programme
  7. 7. Vision for Dunedin What can success look like for the CBD?  An aspirational destination  Optimal mix & offer  CBD & businesses digitally robust  Commercial confidence  Building resilience
  8. 8. Opportunities Where can the best wins happen?  A city of style & taste  New & exciting retail entrants  F&B sector anchors  Leveraging character  Strong artisan sectors
  9. 9. Opportunities Where can the best wins happen?  Leverage tourism  Potential to lead in omnichannel  Clustering strategies  Leveraging character
  10. 10. What’s required from Council Commitment to collaboration  Recognition of the CBD’s value  Embrace commercial partnerships  Active participation at all levels  Be agile & responsive  Focus on the greater good
  11. 11. Expectations of stakeholders Support & participation is vital  Engagement across all sectors  A future - not legacy, focus  Courage to do things differently  Focus on the greater good
  12. 12. Timetable to success Successful Guardianship Programs Defined Retail Strategy Supportive Media Partners Consistent Stakeholder Engagement Market & Stakeholder Awareness Retailer Support Resources External Advocacy & Support
  13. 13. Summary  Dunedin has unrealised potential  Commercial community is vital  Confidence comes through collaboration  Be part of the programme

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