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Founding Casper: The Perfect Mattress // Jeff Chapin, Casper

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Jeff Chapin, Co-Founder and Chief Product Officer at Casper, presented at Design Driven in March 2015. Jeff told the story of founding Casper and their lessons learned along the way.

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Founding Casper: The Perfect Mattress // Jeff Chapin, Casper

  1. 1. Point of View
  2. 2. POV: What it is
  3. 3. Casper’s POV... and how we found it
  4. 4. Competition: Retail
  5. 5. Competition: Product
  6. 6. Competition: Marketing
  7. 7. Competition: Branding
  8. 8. User Insights: Experience
  9. 9. User Insights: Product
  10. 10. Factories Manufacturing Options
  11. 11. Factories Supply Chain Economics
  12. 12. Developing the Casper Mattress
  13. 13. Firmness graphic
  14. 14. Function
  15. 15. Form
  16. 16. CupPipePatch
  17. 17. CupPipePatch

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