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Hardware Prototypes
A bit about
@BoltBoston
Ben Einstein | Managing Director | Bolt
@BenEinstein
Helping Hardware Startups
Established Model
Design
Prototype
Scale {first run}
StartupsAre far more fun than fortune 500s
{
Turns out
}
On to THE Prototypes
Okay, enough already
Helping Hardware Startups
What do you want to
learn?
The most important question to ask
Just like with software/web:
Speed, Speed, Speed
How?
Helping Hardware Startups
I know!
Let’s Hire
Helping Hardware Startups
I know!
Let’s Hire
Helping Hardware Startups
Stages of Prototypes
POC
Looks/Works like
DFM/DFA
Pre-Production/Functional
Proof-of-concept
Ver...
Helping Hardware Startups
Proof-of-Concept
POC
POC
POC
POC
Helping Hardware Startups
Looks & Works Like
LOOKS
LOOKS
renshape
LOOKS
LOOKS
Works
Works
Works
WORKS
Works
Helping Hardware Startups
Design for X
DFM
DFA
Functional
Functional
Functional
Time to Scale!This sucks
Helping Hardware Startups
The
Uncanny Valley
# of Units Built
1 100 1k 10k 100k
EaseofManufacturing
‘Easy’
Shitty
Helping Hardware Startups
The
Uncanny Valley
# of Units Built
1 100 1k 10k 100k
EaseofManufacturing
‘Easy’
Shitty
Exactly ...
MOQ ~5k
Jigs/Fixtures
=
Your best Friends
Don’t
Do
This!
(Unless you
really, really
Have to)
Helping Hardware Startups
I’m not an EE, but
PCB Fab
Helping Hardware Startups
Typically
~3 Components Drive Cost
Helping Hardware Startups
I’m not an EE, but
PCB Fab
if you have firmware,
talk to experts about
MCU selection
Helping Hardware Startups
I’m a bit biased, but the
Best Thing You Can Do:
Helping Hardware StartupsHelping Hardware Startups
Happy to Help Anyone!
On the web
www.bolt.io
Via email
info@bolt.io
On ...
Product
Design
Firm
Product
Design
Firm
Venture
Capital
FIRM
Product
Design
Firm
Venture
Capital
FIRM
Manufacturing Support
Helping Hardware StartupsHelping Hardware Startups
World-class experts that have shipped tens of millions of units
1 Exper...
Helping Hardware StartupsHelping Hardware Startups
2 High-End prototyping ShopAll the tools startups need to build fantast...
Helping Hardware StartupsHelping Hardware Startups
3 Cash & DiscountsTo make getting to market more cost-effective
Cash
pro...
Helping Hardware StartupsHelping Hardware Startups
4 ManufacturingGet help scaling production
DFM/A • RFQs • CM Selection ...
Helping Hardware StartupsHelping Hardware Startups
5 CommercializationGet to customers the right way
Venture Capital Crowd...
Bolt - Hardwired NYC // March 2014
Bolt - Hardwired NYC // March 2014
Bolt - Hardwired NYC // March 2014
Bolt - Hardwired NYC // March 2014
Bolt - Hardwired NYC // March 2014
Bolt - Hardwired NYC // March 2014
Bolt - Hardwired NYC // March 2014
Bolt - Hardwired NYC // March 2014
Bolt - Hardwired NYC // March 2014
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Bolt - Hardwired NYC // March 2014

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Bolt founder and Managing Director Ben Einstein presented at March's edition of Hardwired NYC. Bolt is a seed-stage fund that invests capital, staff, equipment and expertise in startups at the intersection of hardware and software.

Published in: Technology, Business

Bolt - Hardwired NYC // March 2014

  1. 1. Hardware Prototypes A bit about @BoltBoston Ben Einstein | Managing Director | Bolt @BenEinstein
  2. 2. Helping Hardware Startups Established Model
  3. 3. Design Prototype Scale {first run}
  4. 4. StartupsAre far more fun than fortune 500s { Turns out }
  5. 5. On to THE Prototypes Okay, enough already
  6. 6. Helping Hardware Startups What do you want to learn? The most important question to ask
  7. 7. Just like with software/web: Speed, Speed, Speed
  8. 8. How?
  9. 9. Helping Hardware Startups I know! Let’s Hire
  10. 10. Helping Hardware Startups I know! Let’s Hire
  11. 11. Helping Hardware Startups Stages of Prototypes POC Looks/Works like DFM/DFA Pre-Production/Functional Proof-of-concept Verification test prototypes “Final” Design for... A small subset of
  12. 12. Helping Hardware Startups Proof-of-Concept
  13. 13. POC
  14. 14. POC
  15. 15. POC
  16. 16. POC
  17. 17. Helping Hardware Startups Looks & Works Like
  18. 18. LOOKS
  19. 19. LOOKS renshape
  20. 20. LOOKS
  21. 21. LOOKS
  22. 22. Works
  23. 23. Works
  24. 24. Works
  25. 25. WORKS
  26. 26. Works
  27. 27. Helping Hardware Startups Design for X
  28. 28. DFM
  29. 29. DFA
  30. 30. Functional
  31. 31. Functional
  32. 32. Functional
  33. 33. Time to Scale!This sucks
  34. 34. Helping Hardware Startups The Uncanny Valley # of Units Built 1 100 1k 10k 100k EaseofManufacturing ‘Easy’ Shitty
  35. 35. Helping Hardware Startups The Uncanny Valley # of Units Built 1 100 1k 10k 100k EaseofManufacturing ‘Easy’ Shitty Exactly where you want to be for your first production run
  36. 36. MOQ ~5k
  37. 37. Jigs/Fixtures = Your best Friends
  38. 38. Don’t Do This! (Unless you really, really Have to)
  39. 39. Helping Hardware Startups I’m not an EE, but PCB Fab
  40. 40. Helping Hardware Startups Typically ~3 Components Drive Cost
  41. 41. Helping Hardware Startups I’m not an EE, but PCB Fab if you have firmware, talk to experts about MCU selection
  42. 42. Helping Hardware Startups I’m a bit biased, but the Best Thing You Can Do:
  43. 43. Helping Hardware StartupsHelping Hardware Startups Happy to Help Anyone! On the web www.bolt.io Via email info@bolt.io On Twitter @BoltBoston Helping Hardware Startups
  44. 44. Product Design Firm
  45. 45. Product Design Firm Venture Capital FIRM
  46. 46. Product Design Firm Venture Capital FIRM Manufacturing Support
  47. 47. Helping Hardware StartupsHelping Hardware Startups World-class experts that have shipped tens of millions of units 1 Expert Staff Product Design & Development Ben Einstein Manufacturing Scott MILLER Venture Capital & Operations Axel Bichara Mechanical EngineerING Electrical EngineerING Industrial Design PROGRAM ManagerPrototype EngineerING
  48. 48. Helping Hardware StartupsHelping Hardware Startups 2 High-End prototyping ShopAll the tools startups need to build fantastic functional prototypes
  49. 49. Helping Hardware StartupsHelping Hardware Startups 3 Cash & DiscountsTo make getting to market more cost-effective Cash protomold Deep Discounts Lines of Credit
  50. 50. Helping Hardware StartupsHelping Hardware Startups 4 ManufacturingGet help scaling production DFM/A • RFQs • CM Selection • BOM refinement Logistics • Quality
  51. 51. Helping Hardware StartupsHelping Hardware Startups 5 CommercializationGet to customers the right way Venture Capital Crowdfunding Retail/buyers ‣ Extensive help with raising follow-on financing ‣ Strong relationships with hardware- friendly follow-on angel and institutional investors ‣ Strategy, planning and custom financing plan development ‣ Deep experience with working with crowd funding platforms for early customer validation ‣ Planning, estimation and marketing ‣ Smooth handoff to manufacturing at scale after successful campaign ‣ Distribution support for retail interaction for B2C companies (including deep relationships with buyers) ‣ Help with modern retail scaling (direct, e-tailer, speciality, and big box) ‣ Extensive support for B2B go-to- market

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