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3D Spaces // William Martin, Floored

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William Martin, Head of Product & UX at Floored, presented at Design Driven in April 2015 on designing spaces in 3D.

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3D Spaces // William Martin, Floored

  1. 1. @Floored3D · @awmartin Floored
  2. 2. What is Floored? 3D Content Who uses 3D? Product Process Protofit The User Mindsets Conclusion • Interactive 3D real estate technology startup. • Founded in July 2012 by Dave Eisenberg, Dustin Byrne, Judy He. • Engineering + 3D services • Design tool • Leasing and marketing tool
  3. 3. What is Floored? 3D Content Who uses 3D? Product Process Protofit The User Mindsets Conclusion
  4. 4. What is Floored? 3D Content Who uses 3D? Product Stack Protofit The User Mindsets Conclusion
  5. 5. What is Floored? 3D Content Who uses 3D? Product Stack Protofit The User Mindsets Conclusion Engineering Product + Design ProductionSales
  6. 6. What is Floored? 3D Content Who uses 3D? Product Process Protofit The User Mindsets Conclusion 3D Modeling Services
  7. 7. What is Floored? 3D Content Who uses 3D? Product Process Protofit The User Mindsets Conclusion Tech Startup
  8. 8. What is Floored? 3D Content Who uses 3D? Product Process Protofit The User Mindsets Conclusion 3D Content
  9. 9. What is Floored? 3D Content Who uses 3D? Product Process Protofit The User Mindsets Conclusion Revolutionize 3D content by making it more accessible to non-3D professionals through innovative content creation, distribution, and consumption. Creation Distribution Consumption
  10. 10. What is Floored? 3D Content Who uses 3D? Product Process Protofit The User Mindsets Conclusion Product Research Creation Distribution Consumption
  11. 11. What is Floored? 3D Content Who uses 3D? Product Process Protofit The User Mindsets Conclusion Manual Expensive, time-consuming, requires specialized skills. Rendering engines require different geometry requirements, lighting, materials. Automated 3D scanning, still in its infancy, point cloud processing is difficult, scanners are expensive, not much you can do with just a point cloud. Creation Distribution Consumption
  12. 12. What is Floored? 3D Content Who uses 3D? Product Process Protofit The User Mindsets Conclusion WebGL enabled broader distribution by URL. Enables email, Twitter, etc. Previously, Floored’s usage funnel would drop off dramatically at the “download Unity” screen. Creation Distribution Consumption
  13. 13. What is Floored? 3D Content Who uses 3D? Product Process Protofit The User Mindsets Conclusion Creation Distribution Consumption Luma: Our Core Technology A real-time, physically based, near-photorealistic, WebGL rendering engine.
  14. 14. What is Floored? 3D Content Who uses 3D? Product Process Protofit The User Mindsets Conclusion Web Mobile Oculus VR® Creation Distribution Consumption
  15. 15. What is Floored? 3D Content Who uses 3D? Product Process Protofit The User Mindsets Conclusion 3D professionals Architects, 3D animators, game artists, industrial designers, (non-software) engineers, aerospace engineers, etc. Consumers of 3D content Gaming, 3D printing Consumers of derivatives of 3D content Speculatively, search over 3D parameters.
 e.g. total apartment closet volume
  16. 16. What is Floored? 3D Content Who uses 3D? Product Process Protofit The User Mindsets Conclusion
  17. 17. What is Floored? 3D Content Who uses 3D? Product Process Protofit The User Mindsets Conclusion Product + Design Process
  18. 18. What is Floored? 3D Content Who uses 3D? Product Process Protofit The User Mindsets Conclusion Everything we do is characterized by the tradeoffs between engineering effort required for automation and the human effort required for production.
  19. 19. What is Floored? 3D Content Who uses 3D? Product Process Protofit The User Mindsets Conclusion Creation Distribution Consumption Scale Human production Cost Upfront engineering + human production Engineering investment
  20. 20. What is Floored? 3D Content Who uses 3D? Product Process Protofit The User Mindsets Conclusion Creation Distribution Consumption
  21. 21. What is Floored? 3D Content Who uses 3D? Product Process Protofit The User Mindsets Conclusion Creation Distribution Consumption
  22. 22. What is Floored? 3D Content Who uses 3D? Product Process Protofit The User Mindsets Conclusion Product + Design Process Discovery - Describe problems and (re-)prioritize Definition - User stories, scenarios, use cases, etc. Design - Wireframes, mockups, specifications Engineering - Product team responds and adjusts Done - Shake the maracas
  23. 23. What is Floored? 3D Content Who uses 3D? Product Process Protofit The User Mindsets Conclusion
  24. 24. What is Floored? 3D Content Who uses 3D? Product Process Protofit The User Mindsets Conclusion Protofit
  25. 25. What is Floored? 3D Content Who uses 3D? Product Process Protofit The User Mindsets Conclusion Protofit A tool to enable leasing agents and brokers to lay out office space without an architect. Such layouts are called “test fits.”
  26. 26. What is Floored? 3D Content Who uses 3D? Product Process Protofit The User Mindsets Conclusion
  27. 27. What is Floored? 3D Content Who uses 3D? Product Process Protofit The User Mindsets Conclusion Protofit’s Customers Commercial office owners and their brokerage firms. Large corporate owners. Industrial owners.
  28. 28. What is Floored? 3D Content Who uses 3D? Product Process Protofit The User Mindsets Conclusion
  29. 29. What is Floored? 3D Content Who uses 3D? Product Process Protofit The User Mindsets Conclusion
  30. 30. What is Floored? 3D Content Who uses 3D? Product Process Protofit The User Mindsets Conclusion
  31. 31. What is Floored? 3D Content Who uses 3D? Product Process Protofit The User Mindsets Conclusion Creation Distribution Consumption Scale Human production (MVP) Cost Upfront engineering + human production (V1) Engineering investment 3D
  32. 32. What is Floored? 3D Content Who uses 3D? Product Process Protofit The User Mindsets Conclusion Creation Distribution Consumption
  33. 33. What is Floored? 3D Content Who uses 3D? Product Process Protofit The User Mindsets Conclusion Creation Distribution Consumption
  34. 34. What is Floored? 3D Content Who uses 3D? Product Process Protofit The User Mindsets Conclusion Creation Distribution Consumption
  35. 35. What is Floored? 3D Content Who uses 3D? Product Process Protofit The User Mindsets Conclusion Our Users Brokers and leasing agents for commercial office owners. Could be from a brokerage firm representing such owners. Self-described as: • “lazy” • “not tech savvy”
  36. 36. What is Floored? 3D Content Who uses 3D? Product Process Protofit The User Mindsets Conclusion
  37. 37. What is Floored? 3D Content Who uses 3D? Product Process Protofit The User Mindsets Conclusion Use Cases A broker producing a test fit for marketing purposes, no specific tenant in mind. A broker customizing test fits for specific tenants and sharing them with them. A broker giving a live tour of a space with a tenant and tenant’s broker, customizing it on the fly.
  38. 38. What is Floored? 3D Content Who uses 3D? Product Process Protofit The User Mindsets Conclusion Mindsets Unfortunately, we’re removed from a users’ actual experiences. We can’t control those experiences, but we can direct our design decisions to set and meet users’ expectations. What we call design “mindsets” are familiar patterns that help describe a set of interactive expectations. For example, “learn by doing.”
  39. 39. What is Floored? 3D Content Who uses 3D? Product Process Protofit The User Mindsets Conclusion Mindsets Example: “Learn by doing” Effective means of learning by leveraging the power of association: • user associates gestures with actions • by actually performing those actions • under guidance
  40. 40. What is Floored? 3D Content Who uses 3D? Product Process Protofit The User Mindsets Conclusion Mindsets For our brokers and leasing agents, our target “mindsets” are: 1. Edit, don’t author. 2. High leverage under time. 3. Mimic the domain.
  41. 41. What is Floored? 3D Content Who uses 3D? Product Process Protofit The User Mindsets Conclusion Mindsets “Edit, don’t author” means: 1. Never show an empty state. 2. Generate a meaningful starting point. 3. Enable small changes in an intuitive way. 4. Avoid paralysis of choice.
  42. 42. What is Floored? 3D Content Who uses 3D? Product Process Protofit The User Mindsets Conclusion
  43. 43. What is Floored? 3D Content Who uses 3D? Product Process Protofit The User Mindsets Conclusion Mindsets “High leverage under time” means: 1. Small moves, big effects. 2. Minimal UI.
  44. 44. What is Floored? 3D Content Who uses 3D? Product Process Protofit The User Mindsets Conclusion
  45. 45. What is Floored? 3D Content Who uses 3D? Product Process Protofit The User Mindsets Conclusion
  46. 46. What is Floored? 3D Content Who uses 3D? Product Process Protofit The User Mindsets Conclusion Mindsets “Mimic the domain” means: 1. Use terms from the domain (e.g. test fit, workstation, workbench, etc.) 2. Reduce as much as possible the number of new concepts in the conceptual model. 3. Similar interactions found in the domain.
  47. 47. What is Floored? 3D Content Who uses 3D? Product Process Protofit The User Mindsets Conclusion Direct Manipulation
  48. 48. What is Floored? 3D Content Who uses 3D? Product Process Protofit The User Mindsets Conclusion Mindsets 1. Edit, don’t author. 2. High leverage. 3. Mimic the domain. These enable a multidisciplinary team to discuss interaction decisions without being too specific or design-y.
  49. 49. What is Floored? 3D Content Who uses 3D? Product Process Protofit The User Mindsets Conclusion Floored : Production + Engineering
  50. 50. What is Floored? 3D Content Who uses 3D? Product Process Protofit The User Mindsets Conclusion Floored : Mindset-Driven Design
  51. 51. @Floored3D · @awmartin Floored

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