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#FIRMday Manchester 27 Sept 13 Using Video to Activate your Employer Brand, Barnaby Cook Casual Films

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#FIRMday Manchester 27 Sept 13 Using Video to Activate your Employer Brand, Barnaby Cook Casual Films

  1. 1. We Show, NotTell UsingVideo to ActivateYour Employer Brand
  2. 2. Why video? ~ Case Study: TAQA Bratani ~ Measuring effectiveness ~ Case Studies: Macmillan, SGOSS &Teach First ~ Demystifying production ~ The beauty of one ~ Questions?
  3. 3. Average visit to a website is 28 secs.. It’s 5’50’’ with a video…
  4. 4. 20% of web visitors will sit and read the majority of text on a website,,, ,,,rises to 80% if content is presented in video form
  5. 5. Let me tell you aboutYouTube -  3 billion views per day -  500 tweets per minutes with aYouTube Link -  Growth of 42% in time spent watching video online
  6. 6. “Alongside plans to increase their spend on career sites and social media - video content is due to become a major focus for increased investment next year” -People in Business Global Brand Survey 2013
  7. 7. The Client Abu Dhabi TAQA Bratani Founded 2008 Centre of Excellence Global Growth
  8. 8. Aberdeen needs to recruit 120,000 skilled workers over the next 10 years or risk losing its place as one of the world's great energy centres PwC 2012
  9. 9. Oil and gas vacancies have risen by 80% in the past 12 months - oilandgaspeople.com January 2013
  10. 10. “Recruiting talented candidates has become more challenging over the last 12 months” 0% 10% 20% 30% 40% 50% 60% 70% Completely disagree Slightly disagree Broadly agree Completely agree Courtesy: TMP Worldwide 2013
  11. 11. “The recruitment of talented individuals will become more challenging

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