Building capability 2013 - Building a Targeted Talent Acquisition Campaign
our job is searching for your jobGaining Competitive Advantage Through aTargeted Talent Acquisition Campaign
our job is searching for your jobMervyn DinnenJobsite Content & Community Manager@MervynDinnen@JobsiteUK
our job is searching for your jobWhy You May Need More thanBasic Advertising
Something new?• Need to create awareness for a new / differentdivision within an already recognised business.• Want to position the business above competitionfor attracting top talent.• Want candidates to engage with the brandearlier in the recruitment process to secureplacements.
Or maybe a different route to market…• Traditionally relied on recruitment agencies sothe brand has been hidden in the hiring process.• A need to reduce cost per hire and increase staffretention.
our job is searching for your jobWhat are the Best Ways to HelpBoost Brand?
How to get in touch with relevant people…• Target only candidates with the skillset you require withbehavioural targeted banners.• Attract top talent from your area with geographicallytargeted email campaigns.• Position yourself above your competition with sponsored“Jobs by Email” alerts.• Streamline the recruitment process by driving all traffic toyour own company careers page.
our job is searching for your jobCase Study 1 – HondaResearch & Development
The Need…• Enhance awareness of the R&D Division within Honda• Increase Honda’s exposure to relevant candidates withinthe R&D field• Emphasise that Honda R&D is separate from HondaManufacturing to aid candidate capture• Enable Honda R&D to double their annual recruitment ofexecutives from 10 to 20• Help them to save money as traditionally they haverelied on recruitment agencies
The Solution…3 Month Talent AcquisitionPackageTo increase exposure to the right candidates and to offer aproactive service to discover the best talent that usesJobsite, relevant to the roles that Honda R&D have to fill…• Unlimited Vacancy Postings• CV Search & CV Watchdog• 3 x Bespoke Targeted E-mail (each sent to up to 10,000candidates)• Run of Site Banner/Skyscraper• I x Homepage Button (live for 3 months)
3 Month Brand Awareness Campaign• Corporate Brochure• Company Profile Page• Homepage Button in “Currently Recruiting”• Candidate Homepage Button in “Currently Recruiting”• Page Google Optimised• Brand highlighted in “Featured Jobs” on search resultspage• Brand highlighted in search results page• Vacancies Google Optimised
Targeted e-mail to up to 10,000 Project Engineerswithin the Automotive Industry
Banner for candidates within theAutomotive sector
After 3 months…• Average cost per hire reduced from £9,000 to£689• Increase in traffic to careers site
Summary…• Targeted, branded digital talent acquisitioncampaign can increase exposure to candidateswith required skillset• Behavioural targeting can increase relevancy• Ultimately delivering higher quality applications• Reduce cost per hire
our job is searching for your jobMervyn DinnenJobsite Content & Community Manager@MervynDinnen@JobsiteUKAny questions?