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Building Capability 2012 - Linked In Sourcing

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Mark Williams aka Mr Linked In gives an insight into sourcing with Linked In in his session at our Building Capability Conference 2012

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Building Capability 2012 - Linked In Sourcing

  1. 1. @mr_linkedin #fail LinkedIn Sourcing A different perspective Mark WilliamsMonday, 24 September 12
  2. 2. Recruiters on LinkedIn • Basic profiles with little information • Under-utilised company pages • Lots of broadcasting • Little engagementMonday, 24 September 12
  3. 3. Monday, 24 September 12
  4. 4. Broadcasting EngagementMonday, 24 September 12
  5. 5. Suitability Visibility Pipeline Engagement ReferralsMonday, 24 September 12
  6. 6. Thought Leaders News to share Candidates Skills 3rd tier profile Outside of network! visibility Full name visibility for ALL resultsMonday, 24 September 12
  7. 7. Who gets the job? I have an amazing Errr.....I don’t keyword optimised profile but I am great at my job on LinkedIn....but I’m average and I don’t see the need at my job....shhhh! to optimise my profile Search ReferralMonday, 24 September 12
  8. 8. http://www.slideshare.net/gerrycrispin/2012-careerxroads-source-of-hire-channels-of-influenceMonday, 24 September 12
  9. 9. 9Monday, 24 September 12
  10. 10. Valuable Connections • Mavens • Persuaders • Connectors Malcolm GladwellMonday, 24 September 12
  11. 11. Find Engage ConnectMonday, 24 September 12
  12. 12. TaggingMonday, 24 September 12
  13. 13. Monday, 24 September 12
  14. 14. Who needs connections? I have a LinkedIn Recruiter License!Monday, 24 September 12
  15. 15. Profile • Unique, personal & professional • Comprehensive • Authentic • InformativeMonday, 24 September 12
  16. 16. Company Page • Who controls the content? • Products & services • Targeted updates to followers • Consider ‘owning’ ad space on your pageMonday, 24 September 12
  17. 17. Monday, 24 September 12
  18. 18. Summary • Personal profile • Company page • Engage • Use Signal • Referral NetworkMonday, 24 September 12
  19. 19. Contact • uk.linkedin.com/in/mrlinkedin • mark@etn-training.co.uk • @mr_linkedin • www.mrlinkedin.co.uk • www.mrlinkedin.wordpress.com • www.youtube.com/user/mrlinkedin © 2012 ETN Training. All rights reserved. Confidential 19Monday, 24 September 12

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