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Building Capability 2012- Content led marketing

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Matt Alder runs a session on Content led marketing at our Building Capability Conference 2012

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Building Capability 2012- Content led marketing

  1. 1. + Content Matt Alder ©MetaShift 2012
  2. 2. + @mattalder © MetaShift 2012
  3. 3. + We have a problem! © MetaShift 2012 © MetaShift 2012
  4. 4. © MetaShift 2012
  5. 5. © MetaShift 2011
  6. 6. + What’s Changed? Social Proof Sharing SEO Mobility Employer Brand © MetaShift 2011
  7. 7. + Social Proof © MetaShift 2011
  8. 8. + Social Proof © MetaShift 2012
  9. 9. + Sharing Y = C *2^X
  10. 10. + Professional Sharing © MetaShift 2012
  11. 11. + Social Graphs
  12. 12. + SEO © MetaShift 2012
  13. 13. + Mobility © MetaShift 2012
  14. 14. + Brand – Authentic Content © MetaShift 2012
  15. 15. + Brand – What most companies do! © MetaShift 2012
  16. 16. + What, Where, When, How © MetaShift 2012 © MetaShift 2012
  17. 17. + What Owned Curated User Generated (Two types!) © MetaShift 2011
  18. 18. + When? Awareness Attraction Persuasion Engagement © MetaShift 2012
  19. 19. + How?  Original Content  Curated Third Party Content  Curated Internal Content  Internal Generated Content (Apps, Competitions etc)  Content Buckets  Individual Recruiters © MetaShift 2012
  20. 20. + Curation – Third Party Content © MetaShift 2012
  21. 21. + Where
  22. 22. + You Tube © MetaShift 2012
  23. 23. + Facebook © MetaShift 2011
  24. 24. + LinkedIn Sharing & Sourcing Social LinkedIn Branding & Advertising Findability © MetaShift 2012
  25. 25. + Twitter © MetaShift 2012
  26. 26. + Portability © MetaShift 2012
  27. 27. + Format © MetaShift 2012
  28. 28. + Free Resources © MetaShift 2012 © MetaShift 2012
  29. 29. + Free Resources  Webinar http://bit.ly/Mattwebinar  Whitepaper Mobile Recruiting Guide 2012 © MetaShift 2012
  30. 30. Digital Mobile SocialRecruitment Strategy matt@metashift.co.uk

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