Firestarter OpenID and Single Sign on

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Thanks to APIs, social media and OpenID, the consumer truly has single sign on. Rather than expecting users to store and remember multiple passwords, registration can be set up to leverage their relationship with social media sites they know and trust. Learn more at http://www.firestarter.com.sg/fs_articles_home.php.

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Firestarter OpenID and Single Sign on

  1. 1. OPEN ID and SOCIAL MEDIA the single sign-on vision
  2. 2. Registration is a headache <ul><ul><li>Entire process can take more than 5 minutes to download one pdf. </li></ul></ul><ul><ul><li>People leave and visit other sites which have no barriers. Sites with barriers become a last resort. </li></ul></ul>“ This is killing me #@$%!”
  3. 3. barriers <ul><li>Remember a new password </li></ul><ul><li>Leaving the site and look at email to verify who you are </li></ul><ul><li>Forget your password and get locked out </li></ul>
  4. 4. Leverage social media relationships Leverage reputable social sites visitors already have a relationship with Authenticate visitors using an API that talks direct to social sites, and requires the user do nothing
  5. 5. Leverage social media relationships Users comfortable with social sites. They login in daily so remembering passwords is easy
  6. 6. More reasons to be happy <ul><li>No new passwords – you recognise me straight away </li></ul><ul><li>Don’t have to leave the site to click a link in email </li></ul><ul><li>A new user to the site can download a pdf in 30 seconds </li></ul>
  7. 7. Twitter are using this type of authentication
  8. 8. process Give them a choice from four popular social sites to authenticate with PDF downloads immediately and remembers their entire session Ask them some question, and store answers in a database
  9. 9. How we are building it <ul><li>Data captured using a Flash-based application (uses Adobe Flex) and APIs which authenticate with social sites and records data to an excel sheet, downloadable anytime via CMS. </li></ul>“ I get my PDF ASAP” “ I get your details in Excel”
  10. 10. The concepts, ideas, strategies, information, materials, artwork, plans and copy contained in this document are presented in absolute confidence and are the property of Firestarter Pte Ltd and must not be reproduced, adapted, communicated to third parties or in any way used without the express permission of Firestarter Pte Ltd. © Copyright Firestarter Pte Ltd 2009. WWW.FIRESTARTER.COM.SG

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