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Marketing     Firecat StudioInnovations   February 7, 2013
My Journey:    A Marketing Technology
Takeaway: Ride the Waves
Takeaway: Users are In Charge
Takeaway: Design for Users
Takeaway: Work the Channels
Takeaway: Work the Channels            Trigger             Event                          PostersEMail      Website       ...
Trigger EventsInternal                 External•  New Product           •  World events•  New Service           •  Local e...
Touchpoints GridChannel                       FocusWebsite                       The Full Story, BusinessFirecat Studio Bl...
Takeaway: Freshness Counts
Takeaway: Drive to the Website
Takeaway: Drive to the Website
Takeaway: Simplify and Provide Focus
Takeaway: Simplify and Provide Focus
Takeaway: Channels = Mouths to Feed
Takeaway: Use OPC (Other People’s Content)
Firecat StudioSusan Price, CEO & Chief StrategistFirecat Studio LLC918 Nolan #104San Antonio, TX 78202210.320.2391 studio2...
Marketing Innovation – Then and Now
Marketing Innovation – Then and Now
Marketing Innovation – Then and Now
Marketing Innovation – Then and Now
Marketing Innovation – Then and Now
Marketing Innovation – Then and Now
Marketing Innovation – Then and Now
Marketing Innovation – Then and Now
Marketing Innovation – Then and Now
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Marketing Innovation – Then and Now

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Starting with a marketing technology quiz covering 1980s - today, Susan Price of Firecat Studio shares takeaways she learned while riding the waves of marketing communications technology from computers to desktop publishing to web to social to mobile.

Cross-channel strategies, trigger events, editorial calendars, and the need to think through user control, interaction and context are all here.

Published in: Business
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Marketing Innovation – Then and Now

  1. 1. Marketing Firecat StudioInnovations February 7, 2013
  2. 2. My Journey: A Marketing Technology
  3. 3. Takeaway: Ride the Waves
  4. 4. Takeaway: Users are In Charge
  5. 5. Takeaway: Design for Users
  6. 6. Takeaway: Work the Channels
  7. 7. Takeaway: Work the Channels Trigger Event PostersEMail Website & Print
  8. 8. Trigger EventsInternal External•  New Product •  World events•  New Service •  Local events•  Charity Work •  Client events•  Community •  Community events Involvement
  9. 9. Touchpoints GridChannel FocusWebsite The Full Story, BusinessFirecat Studio Blog Articles, In-Depth ExpertiseFacebook San Antonio Community, PersonalTwitter MixFourSquare, Gowalla Travel, MovementEventBrite EventsLinkedIn Events, Q&A, Business, GroupsTPR Community Events Cal EventsKENS Events Calendar Events
  10. 10. Takeaway: Freshness Counts
  11. 11. Takeaway: Drive to the Website
  12. 12. Takeaway: Drive to the Website
  13. 13. Takeaway: Simplify and Provide Focus
  14. 14. Takeaway: Simplify and Provide Focus
  15. 15. Takeaway: Channels = Mouths to Feed
  16. 16. Takeaway: Use OPC (Other People’s Content)
  17. 17. Firecat StudioSusan Price, CEO & Chief StrategistFirecat Studio LLC918 Nolan #104San Antonio, TX 78202210.320.2391 studio210.872.0445 mobilesusan@firecatstudio.comhttp://firecatstudio.comFirecat Studio on Facebook@FirecatSue

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