Successfully reported this slideshow.
Enhancing Your Electronic Image Firecat Studio
July 9, 2014
Freshness
Being Present Online
Channel Focus
Website The Full Story, Business
Blog Articles, In-Depth Expertise
Facebook Community, ...
More Channels = More Mouths to Feed
Internal Content Sources & Triggers
• Events
• Hirings, Promotions
• New Product
• New Service
• New Client
• Charity Work...
Content Marketing
The Dream:
•Amazing blog updates every day
•New lead-generation offers each week
•Beautiful, engaging im...
Content Marketing
The Reality:
•Blog updates “when we have time”
•Lead-generation offers at redesign time
•I’ll add an ima...
Electronic Presence Checklist
Professional photo(s) and content?
URL/domain clear, easy to remember?
Website is fresh a...
BRING IT! Your Favorite Techniques?
Firecat Studio
Susan Price, CEO & Chief Strategist
Rebecca Reser, Strategist/Analyst
Firecat Studio LLC
808 N. Alamo St.
S...
Enhance Your Electronic Presence - NAPMW-july2014-Firecat
Upcoming SlideShare
Loading in …5
×

Enhance Your Electronic Presence - NAPMW-july2014-Firecat

2,255 views

Published on

Tips for busy professionals trying to maintain freshness and a robust, SEO-friendly presence online. Delivered to the July meeting of National Association of Professional Mortgage Women, by Susan Price of Firecat Studio.

Published in: Marketing, Business, Technology
  • Be the first to comment

  • Be the first to like this

Enhance Your Electronic Presence - NAPMW-july2014-Firecat

  1. 1. Enhancing Your Electronic Image Firecat Studio July 9, 2014
  2. 2. Freshness
  3. 3. Being Present Online Channel Focus Website The Full Story, Business Blog Articles, In-Depth Expertise Facebook Community, Personal Twitter, Instagram Mix – bit of everything FourSquare, Yelp, FB Places Travel, Movement, News EventBrite Events & Registration LinkedIn, Quora Events, Q&A, Business, Groups Sponsored/Partner sites Community, your passions ALL = Useful content assets
  4. 4. More Channels = More Mouths to Feed
  5. 5. Internal Content Sources & Triggers • Events • Hirings, Promotions • New Product • New Service • New Client • Charity Work • Community Involvement • Sponsorship • Participation in Trade Show/Conference
  6. 6. Content Marketing The Dream: •Amazing blog updates every day •New lead-generation offers each week •Beautiful, engaging images and infographics to share in social media •Newsjack great articles right away •Stay up with the latest trends and marketing research
  7. 7. Content Marketing The Reality: •Blog updates “when we have time” •Lead-generation offers at redesign time •I’ll add an image “next time” but in a hurry •“Me too” weak, late notice of newsworthy items •We’re here at Firecat catching up! Yay us!
  8. 8. Electronic Presence Checklist Professional photo(s) and content? URL/domain clear, easy to remember? Website is fresh and easy to navigate? Connecting with and nurturing leads? Each lead = significant $? Juicy content assets to share? Is online is the best way to develop and deepen relationships?
  9. 9. BRING IT! Your Favorite Techniques?
  10. 10. Firecat Studio Susan Price, CEO & Chief Strategist Rebecca Reser, Strategist/Analyst Firecat Studio LLC 808 N. Alamo St. San Antonio, TX 78215 210.320.2391 susan@firecatstudio.com FirecatStudio.com Firecat Studio on Facebook @FirecatSue

×